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Marketing Lead

Caddi, Seattle, Washington, us, 98127

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We're hiring our first Marketing Lead to build and run marketing at an early-stage B2B startup selling to professional services firms (starting in legal and finance).

This role is about helping the company learn how to sell and creating demand that turns into real sales conversations. You'll work closely with the founders and sales team to shape positioning, support outbound efforts, and test GTM motions that actually work in a relationship-driven market.

We're looking for someone who has spent time earlier in their career doing outbound or SDR-style work and brings a strong understanding of what it takes to generate real sales conversations.

It's a hands‑on, early-stage marketing role where success is measured by clarity, momentum, and pipeline.

What You'll Do

Partner Closely With Sales

Work directly with AEs and founders to support pipeline creation

Translate real sales conversations into sharper messaging and campaigns

Build marketing that enables outbound, follow-ups, and deal progression

Run Early GTM & Demand Experiments

Design and execute GTM initiatives across channels (content, email, partnerships, events, founder‑led efforts, etc.)

Test different ways to reach and engage buyers and double down on what works

Own the learning loop: what resonates, what doesn’t, and why

Own Positioning & Core Marketing Assets

Help define and refine ICPs, use cases, and positioning

Own website messaging, decks, one‑pagers, case studies, and lightweight content

Ensure sales has clear, usable materials

Build the Marketing Foundation

Establish simple systems for tracking meetings, pipeline influence, and outcomes

Create a repeatable marketing rhythm appropriate for a seed‑stage company

Support founder‑led marketing and thought leadership where useful

Requirements

3-6 years of experience in B2B marketing, GTM, or revenue‑adjacent roles

Experience working closely with sales in an early‑stage or fast‑growing environment

Hands‑on experience earlier in your career doing outbound sales or sales development, or working in a role tightly coupled to outbound motions (e.g. SDR/BDR)

Comfort operating with ambiguity and building from scratch

Strong communication and execution skills

Bias toward action, testing, and learning

Experience at a seed or Series A startup

Familiarity with outbound sales motions

Experience marketing to professional services (law, finance, consulting, etc.)

Benefits

Early Marketing role with meaningful ownership

Competitive base salary: $100,000 - $130,000

Meaningful early‑stage equity

Medical (platinum PPO), dental, and vision — 100% covered for employees; subsidized dependents

In‑person, fast‑paced environment with a technical, ambitious, mission‑driven team

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