Director of Commercial Strategy & Go-To-Market
MrBeast, New York, NY, United States
Director of Commercial Strategy & Go-To-Market
New York, NY
About Us Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
About the Role As the
Director of Commercial Strategy & Go-To-Market
at MrBeast, you are the Infrastructure Architect and Single Source of Truth (SSOT) for Partner Solutions. Your mandate is to bring order to creative chaos - standardizing the Art of the Possible into scalable, sellable assets.
You own the commercial engine end-to-end: from building self-service sales tools and maintaining inventory visibility to leading research, external marketing, and GTM strategy. You ensure Sales has the weapons to win and Strategy has the data to prove it.
This is a highly cross-functional, systems-driven role for a builder who thrives at the intersection of creativity, data, and execution.
This role is preferably based in
New York, NY , operating in a hybrid in‑office model. A fully remote option is available, with the expectation of periodic travel to New York and North Carolina (up to once per month) to support cross‑functional collaboration, key planning moments, and major launches.
What You'll Do
Audit, design, and enforce standardized workflows that track all Partner Solutions activity
Own and maintain the Single Source of Truth, ensuring assets never live in silos
Identify and automate manual workflows (e.g., data entry, asset tagging) using tools like Monday.com automations, Zapier, or custom scripts
Automate intake and collection of inputs from Sales, Brand Strategists, and Activation Leads
Build searchable, tagged asset libraries to instantly source past work (e.g., “All CPG integrations from Q3”)
Govern channel-level inventory to provide Sales with real‑time visibility into undersold and oversold assets
Commercial Strategy & Sales Enablement:
Design and maintain all generic sales collateral, pitch decks, and self‑service sales resources
Ensure every ad opportunity has a clear, “grab‑and‑go” enablement asset
Collaborate across Partner Solutions, Editorial, Product, Platform, and Cross‑Platform teams to develop scalable, revenue‑ready offerings
Identify trends and package them into holistic commercial solutions
Lead internal process audits and optimization initiatives, acting as the bridge between what’s made (Editorial) and how it’s sold (Sales)
Research & Data Leadership:
Serve as the centralized owner of all research requests and outputsPull, interpret, standardize, and operationalize digital media data across platforms
Distill complex data into clear, compelling narratives that Sales can use and clients can act on
Events, Marketing & Communications:
Manage internal workshops and external client activations, including budgets, invites, timelines, and assets
Establish press plans for major campaigns and act as author/editor for award submissions and press materials
Own broad client communications, including newsletters, market updates, and distribution cadence
What We're Looking For
12+ years in Product Marketing, Sales Enablement, or GTM leadership within media, tech, or platforms
Proven success launching ad products or revenue lines from zero to scale
Demonstrated experience building and owning a Single Source of Truth (SSOT), including DAM and sales enablement systems (e.g., Highspot, Seismic, or custom Monday.com builds)
Experience packaging cross‑platform deals spanning social/digital (YouTube, TikTok, Instagram) and streaming/TV (SVOD/AVOD)
Strong change management background with a track record of driving adoption across resistant teams
Deep fluency in the digital advertising ecosystem, including formats, specs, and platform constraints
Expert proficiency in Monday.com; you will build and own the systems the team uses
Advanced design and storytelling skills in Google Slides and Keynote, with a strong eye for aesthetics
Working knowledge of Google Analytics (required), Nielsen, Viewstats, YouTube Data APIs, and Boostr
AI- and automation‑native mindset, leveraging tools like Gemini, ChatGPT, NotebookLM, and similar to standardize and scale workflows
Strong bias for action with a track record of original, strategic, and critical thinking
Exceptional storytelling, writing, and communication skills
Comfortable operating in ambiguity and managing multiple complex workstreams simultaneously
Flexibility to support weekend work during launches, RFPs, and high‑priority moments
The Perks, Why Work On the MrBeast Team We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.
Generous Medical (Blue Cross Blue Shield), Dental, Vision and company‑paid Life Insurance
Company contributions to employee Health Savings Accounts (HSA)
401k Plan with Safe Harbor company‑matching
Flexible vacation policy and paid company holidays
Company‑provided technology package
Relocation assistance where applicable, including travel and company‑provided housing for the first 90 days
As set forth in MrBeast’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
#J-18808-Ljbffr
About Us Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
About the Role As the
Director of Commercial Strategy & Go-To-Market
at MrBeast, you are the Infrastructure Architect and Single Source of Truth (SSOT) for Partner Solutions. Your mandate is to bring order to creative chaos - standardizing the Art of the Possible into scalable, sellable assets.
You own the commercial engine end-to-end: from building self-service sales tools and maintaining inventory visibility to leading research, external marketing, and GTM strategy. You ensure Sales has the weapons to win and Strategy has the data to prove it.
This is a highly cross-functional, systems-driven role for a builder who thrives at the intersection of creativity, data, and execution.
This role is preferably based in
New York, NY , operating in a hybrid in‑office model. A fully remote option is available, with the expectation of periodic travel to New York and North Carolina (up to once per month) to support cross‑functional collaboration, key planning moments, and major launches.
What You'll Do
Audit, design, and enforce standardized workflows that track all Partner Solutions activity
Own and maintain the Single Source of Truth, ensuring assets never live in silos
Identify and automate manual workflows (e.g., data entry, asset tagging) using tools like Monday.com automations, Zapier, or custom scripts
Automate intake and collection of inputs from Sales, Brand Strategists, and Activation Leads
Build searchable, tagged asset libraries to instantly source past work (e.g., “All CPG integrations from Q3”)
Govern channel-level inventory to provide Sales with real‑time visibility into undersold and oversold assets
Commercial Strategy & Sales Enablement:
Design and maintain all generic sales collateral, pitch decks, and self‑service sales resources
Ensure every ad opportunity has a clear, “grab‑and‑go” enablement asset
Collaborate across Partner Solutions, Editorial, Product, Platform, and Cross‑Platform teams to develop scalable, revenue‑ready offerings
Identify trends and package them into holistic commercial solutions
Lead internal process audits and optimization initiatives, acting as the bridge between what’s made (Editorial) and how it’s sold (Sales)
Research & Data Leadership:
Serve as the centralized owner of all research requests and outputsPull, interpret, standardize, and operationalize digital media data across platforms
Distill complex data into clear, compelling narratives that Sales can use and clients can act on
Events, Marketing & Communications:
Manage internal workshops and external client activations, including budgets, invites, timelines, and assets
Establish press plans for major campaigns and act as author/editor for award submissions and press materials
Own broad client communications, including newsletters, market updates, and distribution cadence
What We're Looking For
12+ years in Product Marketing, Sales Enablement, or GTM leadership within media, tech, or platforms
Proven success launching ad products or revenue lines from zero to scale
Demonstrated experience building and owning a Single Source of Truth (SSOT), including DAM and sales enablement systems (e.g., Highspot, Seismic, or custom Monday.com builds)
Experience packaging cross‑platform deals spanning social/digital (YouTube, TikTok, Instagram) and streaming/TV (SVOD/AVOD)
Strong change management background with a track record of driving adoption across resistant teams
Deep fluency in the digital advertising ecosystem, including formats, specs, and platform constraints
Expert proficiency in Monday.com; you will build and own the systems the team uses
Advanced design and storytelling skills in Google Slides and Keynote, with a strong eye for aesthetics
Working knowledge of Google Analytics (required), Nielsen, Viewstats, YouTube Data APIs, and Boostr
AI- and automation‑native mindset, leveraging tools like Gemini, ChatGPT, NotebookLM, and similar to standardize and scale workflows
Strong bias for action with a track record of original, strategic, and critical thinking
Exceptional storytelling, writing, and communication skills
Comfortable operating in ambiguity and managing multiple complex workstreams simultaneously
Flexibility to support weekend work during launches, RFPs, and high‑priority moments
The Perks, Why Work On the MrBeast Team We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.
Generous Medical (Blue Cross Blue Shield), Dental, Vision and company‑paid Life Insurance
Company contributions to employee Health Savings Accounts (HSA)
401k Plan with Safe Harbor company‑matching
Flexible vacation policy and paid company holidays
Company‑provided technology package
Relocation assistance where applicable, including travel and company‑provided housing for the first 90 days
As set forth in MrBeast’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
#J-18808-Ljbffr