DEPARTMENT: Marketing
CLASSIFICATION: Exempt
The base salary range for this position is $80,000–$90,000. Actual compensation within this range will be determined based on factors such as experience, skills, and role alignment. In addition to base pay, this position is eligible for performance-based bonuses and offers a comprehensive, competitive benefits package.
SUMMARY
The Social Media & Content Manager is responsible for enabling Ducati’s digital storytelling across the United States and Canada. This role will oversee all social media channels, community engagement, and the coordination of content creation (photo, video, and brand storytelling) to ensure a consistent, premium, and authentic representation of the Ducati brand. This individual will be a hands‑on creator — developing campaigns and ensuring all content aligns with Ducati’s global identity and North American marketing priorities.
DUTIES AND RESPONSIBILITIES
Social Media Management
- Execute Ducati North America’s social media presence across all platforms (Instagram, Facebook, X, TikTok, LinkedIn, YouTube)
- Maintain a unified brand voice aligned with Ducati’s global tone and premium positioning
- Manage community engagement — responding to followers, moderating comments, and fostering an authentic Ducatisti community
- Monitor social trends, emerging platforms, and competitor activity to identify new opportunities for brand engagement
- Manage social media calendar in coordination with marketing campaigns, product launches, and events
- Track KPIs, analyze performance, and prepare monthly reports and insights to optimize content strategy
Content Production & Coordination
- Oversee planning and execution of all photo and video content shoots in the US and Canada — including product, lifestyle, event, and campaign material
- Coordinate with global Ducati teams, creative agencies, photographers, videographers, and regional partners to ensure content alignment and delivery
- Manage content libraries, ensuring assets are properly tagged, stored, and distributed to dealers, media, and internal stakeholders
- Support major events and activations with on‑site content capture and real‑time social coverage
Collaboration & Brand Governance
- Partner closely with global Ducati communications teams to align tone, imagery, and storytelling
- Work with PR, Digital Marketing, and Dealer Marketing teams to ensure consistency across all consumer‑facing channels
- Uphold Ducati’s brand identity guidelines in every piece of content and post
QUALIFICATIONS
- 5+ years of experience in social media management and content production
- Proven ability to manage social channels with strong visual storytelling and audience growth
- Experience producing or coordinating photo/video shoots with creative direction capabilities
- Strong understanding of digital metrics, social analytics tools, and best practices.
- Excellent writing, copyediting, and visual communication skills
- Motorcycle passion or familiarity with the powersports/luxury/lifestyle sector is a strong advantage
- Availability for travel to events, content shoots, and activations across North America
- The role is based in Sunnyvale, CA
PERSONAL ATTRIBUTES
- Creative and strategic mindset with meticulous attention to detail
- Hands‑on and resourceful — thrives in fast‑paced, high‑performance environments
- Collaborative team player with strong interpersonal and organizational skills
CONSIDERATION
To be considered for this role, email your resume and cover letter to: .
Ducati North America is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices and laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partnership status, age, military/veteran status, medical condition, or any other characteristic protected by law.
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