Director of Sales - Regional & Specialty Channels
PetSafe Brands Corporation, Knoxville, Tennessee, United States, 37955
Director of Sales - Regional & Specialty Channels page is loaded## Director of Sales - Regional & Specialty Channelslocations:
RSC-Remotetime type:
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JR100822**Job Type**Full time*PetSafe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named “The Marble City” and "Scruffy City", names we have embraced for our unique charm. We are the home of 1982 World’s Fair and we boast of 21 craft breweries around the city (click here for the* *). If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick of outdoor activities from walking, tubing, running, or biking in our**. Knox County has an amazing public-school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.* ***Our Company:** PetSafe Brands is the world leader in pet products through our family of brands:Pet Safe Brand, Sport DOG Brand, Invisible Fence Brand, Kurgo and Premier Pet. Pet Safe Brand makes every product from leashes and harnesses to water fountains and and litter boxes. We have an ambitious goal of touching over 21 million pets, people, and communities around the world each year. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt to accommodating the “Not-So-Crazy Cat Lady” with all the entertaining toys and effective solutions she could ever imagine. We do this by creating a culture of enthusiasm, resilience, adaptability, and teamwork every day in the office. We work hard to be our community’s employer of choice as we all live our purpose: We exist to unleash freedom for pet parents by keeping their pets happy, healthy and safe.***Summary of Position:***The Director of Sales – Regional & Specialty Channels is responsible for leading sales strategy and execution across a diverse set of retail partners, including farm and agricultural stores, value retailers, independent pet shops, home centers, and regional chains. This role plays a critical part in driving growth, deepening customer relationships, and ensuring our brand is well-positioned across these unique and influential channels.***Responsibilities:*** Develop and lead the sales strategy for regional and specialty retail channels, aligning with overall business objectives.* Partner with cross-functional teams to build and execute tailored go-to-market plans, promotional programs, and merchandising initiatives.* Collaborate closely with other sales teams to ensure alignment, execution excellence, and responsiveness to channel-specific needs.* Build strong relationships with key accounts and internal stakeholders to drive performance and long-term growth.* Analyze sales performance, market trends, and customer insights to inform strategic decisions and optimize investments.* Represent the voice of the channel internally, advocating for the needs and opportunities of these retailers in planning and execution.**Qualifications:*** 8+ years of experience in sales, channel strategy, or account management, preferably within CPG or pet-related industries.* Proven success leading sales initiatives across multi-format retail environments.* Strong understanding of the operational and commercial dynamics of regional and specialty retail channels.* Excellent leadership, communication, and cross-functional collaboration skills.* Strategic mindset with a strong bias for execution and results.* Demonstrated success in managing P&Ls, building channel strategies, and delivering revenue and profit growth.* Category, market, and channel experience with a track record of applying insights to win in a competitive landscape.* Advanced proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).* Excellent communication, negotiation, and relationship-building skills with both internal stakeholders and external retail partners.* Ability to travel up to 40% overnight as required.**Accountabilities:*** **Channel Strategy Development:**
Define and lead the sales strategy for regional and specialty retail channels, ensuring alignment with company goals and market opportunities.* **Sales Execution & Performance:**
Drive revenue growth and market share through effective sales planning, execution, and performance management across assigned channels.* **Cross-Functional Leadership:**
Partner with Marketing, Supply Chain, Finance, and Field Sales to deliver integrated programs that support channel success.* **Customer & Stakeholder Engagement:**
Build and maintain strong relationships with key retail partners and internal stakeholders to foster collaboration and long-term growth.* **Market & Channel Insights:**
Monitor channel performance, competitive activity, and market trends to inform strategic decisions and identify new opportunities.* **Team & Talent Development:**
Support and guide sales teams and cross-functional contributors, fostering a high-performance culture and developing channel expertise.* **Brand Representation:**
Ensure consistent and effective brand presence across all retail touchpoints within regional and specialty channels.**Relationships:*** Reports to VP of Sales#LI-TS1**BENEFITS:**Working for PetSafe Brands definitely has its benefits. We offer a collaborative and creative team-oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision, and 401K match. In addition we offer a rich wellness program which includes an onsite health clinic, workout facility and of course, we encourage you to bring your dog to work, which is our whole reason for what we do!PetSafe Brands is dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassment. At PetSafe Brand, our teammates are our greatest strength. We strive to build a workforce as diverse as the customers we serve by hiring great people from a wide variety of backgrounds, life experiences, knowledge, self-expression and talent. We recruit and reward teammates based on capability and performance and together we are building a culture that welcomes all dimensions of an individual’s identity including race, color, gender identity or expression, sexual orientation, marital status, age, educational background, national origin or ancestry, religion, veteran status, or physical ability. We embrace these differences and the unique contributions each teammate brings not just because it is the right thing to do but because it makes our company stronger. While we are committed to creating a diverse and inclusive workplace and a culture of belonging, we recognize that we still have more work to do and a lot more to learn.*PetSafe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named “The Marble City” and "Scruffy City", names we have embraced for our unique charm. We are the home of 1982 World’s Fair and we boast of 21 craft breweries around the city (click here for the**). If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick of outdoor activities from walking, tubing, running, or biking in our**. Knox County has an amazing public-school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.****Our Company:** PetSafe Brands is the world leader in pet products through our family of brands:PetSafe Brand, SportDOG Brand, Invisible Fence Brand, Kurgo and Premier Pet. PetSafe Brand makes every product from leashes and harnesses to water fountains and litter boxes. #J-18808-Ljbffr
RSC-Remotetime type:
Full timeposted on:
Posted Yesterdayjob requisition id:
JR100822**Job Type**Full time*PetSafe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named “The Marble City” and "Scruffy City", names we have embraced for our unique charm. We are the home of 1982 World’s Fair and we boast of 21 craft breweries around the city (click here for the* *). If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick of outdoor activities from walking, tubing, running, or biking in our**. Knox County has an amazing public-school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.* ***Our Company:** PetSafe Brands is the world leader in pet products through our family of brands:Pet Safe Brand, Sport DOG Brand, Invisible Fence Brand, Kurgo and Premier Pet. Pet Safe Brand makes every product from leashes and harnesses to water fountains and and litter boxes. We have an ambitious goal of touching over 21 million pets, people, and communities around the world each year. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt to accommodating the “Not-So-Crazy Cat Lady” with all the entertaining toys and effective solutions she could ever imagine. We do this by creating a culture of enthusiasm, resilience, adaptability, and teamwork every day in the office. We work hard to be our community’s employer of choice as we all live our purpose: We exist to unleash freedom for pet parents by keeping their pets happy, healthy and safe.***Summary of Position:***The Director of Sales – Regional & Specialty Channels is responsible for leading sales strategy and execution across a diverse set of retail partners, including farm and agricultural stores, value retailers, independent pet shops, home centers, and regional chains. This role plays a critical part in driving growth, deepening customer relationships, and ensuring our brand is well-positioned across these unique and influential channels.***Responsibilities:*** Develop and lead the sales strategy for regional and specialty retail channels, aligning with overall business objectives.* Partner with cross-functional teams to build and execute tailored go-to-market plans, promotional programs, and merchandising initiatives.* Collaborate closely with other sales teams to ensure alignment, execution excellence, and responsiveness to channel-specific needs.* Build strong relationships with key accounts and internal stakeholders to drive performance and long-term growth.* Analyze sales performance, market trends, and customer insights to inform strategic decisions and optimize investments.* Represent the voice of the channel internally, advocating for the needs and opportunities of these retailers in planning and execution.**Qualifications:*** 8+ years of experience in sales, channel strategy, or account management, preferably within CPG or pet-related industries.* Proven success leading sales initiatives across multi-format retail environments.* Strong understanding of the operational and commercial dynamics of regional and specialty retail channels.* Excellent leadership, communication, and cross-functional collaboration skills.* Strategic mindset with a strong bias for execution and results.* Demonstrated success in managing P&Ls, building channel strategies, and delivering revenue and profit growth.* Category, market, and channel experience with a track record of applying insights to win in a competitive landscape.* Advanced proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).* Excellent communication, negotiation, and relationship-building skills with both internal stakeholders and external retail partners.* Ability to travel up to 40% overnight as required.**Accountabilities:*** **Channel Strategy Development:**
Define and lead the sales strategy for regional and specialty retail channels, ensuring alignment with company goals and market opportunities.* **Sales Execution & Performance:**
Drive revenue growth and market share through effective sales planning, execution, and performance management across assigned channels.* **Cross-Functional Leadership:**
Partner with Marketing, Supply Chain, Finance, and Field Sales to deliver integrated programs that support channel success.* **Customer & Stakeholder Engagement:**
Build and maintain strong relationships with key retail partners and internal stakeholders to foster collaboration and long-term growth.* **Market & Channel Insights:**
Monitor channel performance, competitive activity, and market trends to inform strategic decisions and identify new opportunities.* **Team & Talent Development:**
Support and guide sales teams and cross-functional contributors, fostering a high-performance culture and developing channel expertise.* **Brand Representation:**
Ensure consistent and effective brand presence across all retail touchpoints within regional and specialty channels.**Relationships:*** Reports to VP of Sales#LI-TS1**BENEFITS:**Working for PetSafe Brands definitely has its benefits. We offer a collaborative and creative team-oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision, and 401K match. In addition we offer a rich wellness program which includes an onsite health clinic, workout facility and of course, we encourage you to bring your dog to work, which is our whole reason for what we do!PetSafe Brands is dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassment. At PetSafe Brand, our teammates are our greatest strength. We strive to build a workforce as diverse as the customers we serve by hiring great people from a wide variety of backgrounds, life experiences, knowledge, self-expression and talent. We recruit and reward teammates based on capability and performance and together we are building a culture that welcomes all dimensions of an individual’s identity including race, color, gender identity or expression, sexual orientation, marital status, age, educational background, national origin or ancestry, religion, veteran status, or physical ability. We embrace these differences and the unique contributions each teammate brings not just because it is the right thing to do but because it makes our company stronger. While we are committed to creating a diverse and inclusive workplace and a culture of belonging, we recognize that we still have more work to do and a lot more to learn.*PetSafe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named “The Marble City” and "Scruffy City", names we have embraced for our unique charm. We are the home of 1982 World’s Fair and we boast of 21 craft breweries around the city (click here for the**). If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick of outdoor activities from walking, tubing, running, or biking in our**. Knox County has an amazing public-school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.****Our Company:** PetSafe Brands is the world leader in pet products through our family of brands:PetSafe Brand, SportDOG Brand, Invisible Fence Brand, Kurgo and Premier Pet. PetSafe Brand makes every product from leashes and harnesses to water fountains and litter boxes. #J-18808-Ljbffr