Senior Manager Marketing Technology Implementation
Planet Home Lending, Kennesaw, Georgia, us, 30156
Senior Manager Marketing Technology Implementation
Job Description
Posted Tuesday, January 27, 2026 at 6:00 AM
Join a winning team of innovative thinkers, seasoned mortgage professionals, and financial experts. Build your career at Planet—recognized as a Top Mortgage Employer by National Mortgage Professional.
Job Summary
The
Senior Manager MarTech Implementation
is responsible for the successful execution of CRM and Marketing Technology implementation projects. This role leads delivery teams, manages timelines and dependencies, and ensures initiatives are delivered on time, on scope, and in alignment with established architectural, data, and compliance standards.
Essential Duties and Responsibilities
Develops, customizes, and continually manages all aspects of the CRM environments to improve overall business productivity, processes, & utilization.
Leads end-to-end delivery of MarTech and CRM initiatives, including enhancements, integrations, and automation.
Manages and effectively communicates CRM project plans, milestones, risks, dependencies, and delivery timelines.
Drives MarTech implementation & change request intake, prioritization & delivery timelines.
Leads and manages the requirements gathering, functional documentation, UAT process, defect resolution, and release readiness of all CRM implementations and enhancements.
Coordinates cross-functional delivery across Marketing, Sales, IT, Compliance, and external developers.
Drives successful user adoption, enablement, and change management guidelines.
Ensures delivery aligns with architecture and data governance standards.
Performs other duties as assigned.
Position Requirements
Education
Bachelor’s degree Marketing, Business, or related field, or equivalent related work experience required
Experience
Minimum 5 years of experience in MarTech or CRM implementations.
Hands-on experience delivering and configuring Microsoft Dynamics CRM, Salesforce or comparable platforms.
Proven project management and delivery leadership experience.
Strong understanding of data formats, translations & field mappings between CRM and highly integrated systems.
Experience in regulated industries (mortgage or financial services preferred).
Functional/Technical Skills
Strong technology & marketing foundation with the expertise to deliver the greatest customer experience
Logical and clear understanding of core marketing technology platforms and how they integrate
Demonstrated ability to work with a sense of urgency
Strong communication & collaboration skills with the ability to successfully manage a team with a rapidly growing & fast paced company
Excellent partner & stakeholder management skills to facilitate marketing technology integration enhancements, SOW projects, escalated support tickets, & new implementations
Effective verbal and written communication skills
Ability to multi-task and manage time effectively
Must be flexible, organized and have the ability to manage multiple priorities and meet strict deadlines in a fast-paced work environment
Environmental/Physical Demands
Work is typically performed in a standard office environment. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sustain predictable work attendance, communicate with others, frequently required to stand, walk, sit, and use arms, hands and fingers to reach, handle or touch. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus. Pursuant to the Americans with Disabilities Act, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities that are required of an employee. The Company reserves the right to amend or modify this document at any time and without notice.
Our benefits package includes 3 comprehensive Cigna or Kaiser medical plans, dental, and vision insurance. We provide short term and long-term disability insurance, basic life insurance, 401(k), and 11 employer paid holidays. In addition, we offer supplemental benefits to include life insurance, critical illness and accident plans.
Planet Home Lending does not accept unsolicited resumes or candidate submissions from recruiters or employment agencies. In the absence of an enforceable, fully executed agreement for a specified position, Planet Home Lending has no obligation to pay any compensation or recruiter fee of any kind. In the event a recruiter, agency or other similar third-party submits a resume or candidate without a valid binding agreement, Planet Home Lending explicitly reserves the right to pursue and hire those candidate(s) without any obligation or compensation to the referring party. Any unsolicited resumes, referrals, or candidate submissions, including those communicated to a member of the Human Resources team or a hiring manager, shall be deemed the property of Planet Home Lending. If you or your agency would like to be considered as a future recruiting partner, please email HR-Recruiting@planethomelending.com .
#J-18808-Ljbffr
Join a winning team of innovative thinkers, seasoned mortgage professionals, and financial experts. Build your career at Planet—recognized as a Top Mortgage Employer by National Mortgage Professional.
Job Summary
The
Senior Manager MarTech Implementation
is responsible for the successful execution of CRM and Marketing Technology implementation projects. This role leads delivery teams, manages timelines and dependencies, and ensures initiatives are delivered on time, on scope, and in alignment with established architectural, data, and compliance standards.
Essential Duties and Responsibilities
Develops, customizes, and continually manages all aspects of the CRM environments to improve overall business productivity, processes, & utilization.
Leads end-to-end delivery of MarTech and CRM initiatives, including enhancements, integrations, and automation.
Manages and effectively communicates CRM project plans, milestones, risks, dependencies, and delivery timelines.
Drives MarTech implementation & change request intake, prioritization & delivery timelines.
Leads and manages the requirements gathering, functional documentation, UAT process, defect resolution, and release readiness of all CRM implementations and enhancements.
Coordinates cross-functional delivery across Marketing, Sales, IT, Compliance, and external developers.
Drives successful user adoption, enablement, and change management guidelines.
Ensures delivery aligns with architecture and data governance standards.
Performs other duties as assigned.
Position Requirements
Education
Bachelor’s degree Marketing, Business, or related field, or equivalent related work experience required
Experience
Minimum 5 years of experience in MarTech or CRM implementations.
Hands-on experience delivering and configuring Microsoft Dynamics CRM, Salesforce or comparable platforms.
Proven project management and delivery leadership experience.
Strong understanding of data formats, translations & field mappings between CRM and highly integrated systems.
Experience in regulated industries (mortgage or financial services preferred).
Functional/Technical Skills
Strong technology & marketing foundation with the expertise to deliver the greatest customer experience
Logical and clear understanding of core marketing technology platforms and how they integrate
Demonstrated ability to work with a sense of urgency
Strong communication & collaboration skills with the ability to successfully manage a team with a rapidly growing & fast paced company
Excellent partner & stakeholder management skills to facilitate marketing technology integration enhancements, SOW projects, escalated support tickets, & new implementations
Effective verbal and written communication skills
Ability to multi-task and manage time effectively
Must be flexible, organized and have the ability to manage multiple priorities and meet strict deadlines in a fast-paced work environment
Environmental/Physical Demands
Work is typically performed in a standard office environment. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sustain predictable work attendance, communicate with others, frequently required to stand, walk, sit, and use arms, hands and fingers to reach, handle or touch. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus. Pursuant to the Americans with Disabilities Act, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities that are required of an employee. The Company reserves the right to amend or modify this document at any time and without notice.
Our benefits package includes 3 comprehensive Cigna or Kaiser medical plans, dental, and vision insurance. We provide short term and long-term disability insurance, basic life insurance, 401(k), and 11 employer paid holidays. In addition, we offer supplemental benefits to include life insurance, critical illness and accident plans.
Planet Home Lending does not accept unsolicited resumes or candidate submissions from recruiters or employment agencies. In the absence of an enforceable, fully executed agreement for a specified position, Planet Home Lending has no obligation to pay any compensation or recruiter fee of any kind. In the event a recruiter, agency or other similar third-party submits a resume or candidate without a valid binding agreement, Planet Home Lending explicitly reserves the right to pursue and hire those candidate(s) without any obligation or compensation to the referring party. Any unsolicited resumes, referrals, or candidate submissions, including those communicated to a member of the Human Resources team or a hiring manager, shall be deemed the property of Planet Home Lending. If you or your agency would like to be considered as a future recruiting partner, please email HR-Recruiting@planethomelending.com .
#J-18808-Ljbffr