Responsibilities
Create and manage the implementation of the annual strategic marketing plan for each customer segment within area of responsibility Plan and manage the customer segment marketing budget. Launch new products, next generation products, and product enhancements, partnering with the Global Marketing Team, as the product changes to meet market needs. Executing regional product launch, ensuring global consistency, regionally efficiency, and locally effective. Collect secondary market research and provide to SBU, such as sales and market share by market, customer needs by market, product requirements by market. Understands what drives market segmentation. Contribute local market information based on customer needs/solutions, reimbursement information, competitive activities, market pricing, naming schemes to SBU for creation of business plan, marketing plan, and launch plan. Continuously monitor market needs and customer acceptance through sales force contact, customer visits, attend key congresses and meetings, and conduct primary and secondary market research. Requirements
BS degree required, preferably in engineering, marketing, or life sciences. MBA is preferred. Product launch experience is required. Five + (5) years' marketing experience, preferably at a medical device/optical device company. Knowledge and experience in market analysis. Excellent oral presentation and written communications skills. Good analytical skills and experienced in spreadsheet financial analysis. Management skills and proven ability to work cross-functionally. Healthcare domain knowledge; healthcare software sales, development and marketing of healthcare information technology Benefits
Medical Vision Dental 401k Matching Employee Assistance Programs Vacation and sick pay
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Create and manage the implementation of the annual strategic marketing plan for each customer segment within area of responsibility Plan and manage the customer segment marketing budget. Launch new products, next generation products, and product enhancements, partnering with the Global Marketing Team, as the product changes to meet market needs. Executing regional product launch, ensuring global consistency, regionally efficiency, and locally effective. Collect secondary market research and provide to SBU, such as sales and market share by market, customer needs by market, product requirements by market. Understands what drives market segmentation. Contribute local market information based on customer needs/solutions, reimbursement information, competitive activities, market pricing, naming schemes to SBU for creation of business plan, marketing plan, and launch plan. Continuously monitor market needs and customer acceptance through sales force contact, customer visits, attend key congresses and meetings, and conduct primary and secondary market research. Requirements
BS degree required, preferably in engineering, marketing, or life sciences. MBA is preferred. Product launch experience is required. Five + (5) years' marketing experience, preferably at a medical device/optical device company. Knowledge and experience in market analysis. Excellent oral presentation and written communications skills. Good analytical skills and experienced in spreadsheet financial analysis. Management skills and proven ability to work cross-functionally. Healthcare domain knowledge; healthcare software sales, development and marketing of healthcare information technology Benefits
Medical Vision Dental 401k Matching Employee Assistance Programs Vacation and sick pay
#J-18808-Ljbffr