Fighting For The Elderly, Vulnerable and Injured .
York Law Corporation attorney group shot
Marketing Manager Position Type:
Full-time, Exempt Location:
In-person Sacramento, CA Reports to:
BOM and Leadership Team Salary Range (DOE):
$80,000 – $120,000
About Us At York Law Firm, we advocate for victims and families in wrongful death, elder neglect and abuse, and fraud cases brought against long-term care operators. Our mission is to uncover neglect and fraud, hold bad operators accountable, and deliver justice for victims and families. We recognize that there is minimal government oversight over long-term care operators, which has resulted in a high cost for victims and families, as well as taxpayer-funded programs such as Medicare and Medi-Cal, and through civil cases, our team can leave an impact on a broken industry by holding bad operators accountable.
Why This Role Is Important The Marketing Manager is the driving force behind brand visibility, client acquisition, and market positioning. By leading data-driven campaigns and leveraging emerging technologies, this role ensures:
Stronger brand presence in competitive markets.
Consistent lead generation to fuel revenue growth.
Alignment of marketing initiatives with firm-wide goals, freeing leadership to focus on strategic partnerships and legal operations.
Position Summary The Marketing Manager is responsible for developing and executing strategic marketing initiatives that increase brand awareness, drive client acquisition, and support business growth. This role oversees campaign planning, content creation, digital marketing, market research, and performance analytics while collaborating closely with cross-functional teams. The Marketing Manager ensures all marketing goals align with departmental and organizational objectives.
Key Responsibilities
Develop and implement comprehensive marketing strategies aligned with business objectives.
Identify new market opportunities and customer segments.
Plan, execute, and optimize multi-channel campaigns (digital, social, email, print, etc.).
Oversee creative development and ensure brand consistency across all materials.
Manage vendor relationships in a data driven method, working with partners weekly to recalibrate and deliver results for the firm.
Digital Marketing & Content
Lead digital marketing efforts, including SEO, social media, and paid advertising.
Manage content strategy across platforms to improve engagement and conversions.
Oversee blogs, vlogs, newsletters, and client journey improvements.
Monitor online presence, reviews, and brand reputation.
Analytics & Reporting
Track KPIs such as leads, conversions, traffic, ROI, and campaign performance.
Prepare monthly/quarterly reports for the CEO and BOM.
Use data to refine strategies and improve results.
AI-Driven Marketing
Leverage AI tools to analyze market trends, customer behavior, and competitive intelligence for data-driven decision-making.
Utilize AI platforms to segment audiences, predict high-value customer cohorts, and optimize targeting strategies.
Report weekly on marketing metrics, analyze areas of improvement, and implement changes when necessary.
Provide reports and directions to internal teams and external partners.
Ensure timely execution of all marketing activities.
Collaborate with other departments to align marketing initiatives with firm-wide goals.
Stay updated on industry trends, emerging tools, and best practices.
Perform other related tasks and projects as assigned.
Follow procedures, protocols, and policies of York Law Firm.
Experience & Skills
Minimum 5 years of experience in marketing, communications, or public relations.
Bachelor’s degree in Marketing, Communications, or related field preferred.
Excellent written and oral communication skills.
Strong leadership, project management, and interpersonal skills.
Analytical mindset with the ability to make data-driven decisions.
Knowledge of social media trends and consumer behavior.
Strong copywriting and content creation abilities.
Creative mindset with strategic thinking and tactical execution.
Proven experience in executing successful marketing strategies across digital, social, email and print.
Ability to work in a fast-paced environment and demonstrate initiative.
Attention to detail and commitment to quality.
Core Competencies
Strategic Thinking: Aligns marketing initiatives with business objectives.
Leadership: Inspires and guides team members and partners.
Data-Driven Decision Making: Uses analytics and AI tools to optimize performance.
Creativity: Develops engaging content and innovative campaigns.
Collaboration: Works effectively across departments to achieve shared goals.
Competitive salary commensurate with experience.
Health, dental, and vision.
401(k) with employer contribution available after one year of employment.
Professional development opportunities and training support.
PTO
Additional Requirements
Must have reliable transportation, valid CA driver’s license, and a clean, insurable driving record.
physical ability to lift, carry, and move items weighing up to 25 pounds, as well as perform typical office‑related physical tasks as needed.
Employment contingent on successful background check.
EEO Statement York Law Firm is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Interview Process Notice: Candidates selected to move forward in the hiring process are required to complete a Wedge interview, which consists of a short series of recorded video responses to pre‑assigned questions. The Wedge interview must be completed within three (3) calendar days of receipt. All responses are confidential and reviewed solely by the hiring team. Candidates who advance beyond the Wedge interview stage may be required to complete a Predictive Index (PI) assessment as part of the evaluation process.
Failure to complete any required interview or assessment within the designated timeframe will result in disqualification from further consideration.
*As a part of our hiring process and in accordance with applicable laws, York Law Firm will conduct a lawful background check after a conditional offer of employment is made. This background check may include verification of employment history, education, professional licenses, and references. For roles where legally permissible, consumer credit report and/or driving record may also be reviewed.
#J-18808-Ljbffr
York Law Corporation attorney group shot
Marketing Manager Position Type:
Full-time, Exempt Location:
In-person Sacramento, CA Reports to:
BOM and Leadership Team Salary Range (DOE):
$80,000 – $120,000
About Us At York Law Firm, we advocate for victims and families in wrongful death, elder neglect and abuse, and fraud cases brought against long-term care operators. Our mission is to uncover neglect and fraud, hold bad operators accountable, and deliver justice for victims and families. We recognize that there is minimal government oversight over long-term care operators, which has resulted in a high cost for victims and families, as well as taxpayer-funded programs such as Medicare and Medi-Cal, and through civil cases, our team can leave an impact on a broken industry by holding bad operators accountable.
Why This Role Is Important The Marketing Manager is the driving force behind brand visibility, client acquisition, and market positioning. By leading data-driven campaigns and leveraging emerging technologies, this role ensures:
Stronger brand presence in competitive markets.
Consistent lead generation to fuel revenue growth.
Alignment of marketing initiatives with firm-wide goals, freeing leadership to focus on strategic partnerships and legal operations.
Position Summary The Marketing Manager is responsible for developing and executing strategic marketing initiatives that increase brand awareness, drive client acquisition, and support business growth. This role oversees campaign planning, content creation, digital marketing, market research, and performance analytics while collaborating closely with cross-functional teams. The Marketing Manager ensures all marketing goals align with departmental and organizational objectives.
Key Responsibilities
Develop and implement comprehensive marketing strategies aligned with business objectives.
Identify new market opportunities and customer segments.
Plan, execute, and optimize multi-channel campaigns (digital, social, email, print, etc.).
Oversee creative development and ensure brand consistency across all materials.
Manage vendor relationships in a data driven method, working with partners weekly to recalibrate and deliver results for the firm.
Digital Marketing & Content
Lead digital marketing efforts, including SEO, social media, and paid advertising.
Manage content strategy across platforms to improve engagement and conversions.
Oversee blogs, vlogs, newsletters, and client journey improvements.
Monitor online presence, reviews, and brand reputation.
Analytics & Reporting
Track KPIs such as leads, conversions, traffic, ROI, and campaign performance.
Prepare monthly/quarterly reports for the CEO and BOM.
Use data to refine strategies and improve results.
AI-Driven Marketing
Leverage AI tools to analyze market trends, customer behavior, and competitive intelligence for data-driven decision-making.
Utilize AI platforms to segment audiences, predict high-value customer cohorts, and optimize targeting strategies.
Report weekly on marketing metrics, analyze areas of improvement, and implement changes when necessary.
Provide reports and directions to internal teams and external partners.
Ensure timely execution of all marketing activities.
Collaborate with other departments to align marketing initiatives with firm-wide goals.
Stay updated on industry trends, emerging tools, and best practices.
Perform other related tasks and projects as assigned.
Follow procedures, protocols, and policies of York Law Firm.
Experience & Skills
Minimum 5 years of experience in marketing, communications, or public relations.
Bachelor’s degree in Marketing, Communications, or related field preferred.
Excellent written and oral communication skills.
Strong leadership, project management, and interpersonal skills.
Analytical mindset with the ability to make data-driven decisions.
Knowledge of social media trends and consumer behavior.
Strong copywriting and content creation abilities.
Creative mindset with strategic thinking and tactical execution.
Proven experience in executing successful marketing strategies across digital, social, email and print.
Ability to work in a fast-paced environment and demonstrate initiative.
Attention to detail and commitment to quality.
Core Competencies
Strategic Thinking: Aligns marketing initiatives with business objectives.
Leadership: Inspires and guides team members and partners.
Data-Driven Decision Making: Uses analytics and AI tools to optimize performance.
Creativity: Develops engaging content and innovative campaigns.
Collaboration: Works effectively across departments to achieve shared goals.
Competitive salary commensurate with experience.
Health, dental, and vision.
401(k) with employer contribution available after one year of employment.
Professional development opportunities and training support.
PTO
Additional Requirements
Must have reliable transportation, valid CA driver’s license, and a clean, insurable driving record.
physical ability to lift, carry, and move items weighing up to 25 pounds, as well as perform typical office‑related physical tasks as needed.
Employment contingent on successful background check.
EEO Statement York Law Firm is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Interview Process Notice: Candidates selected to move forward in the hiring process are required to complete a Wedge interview, which consists of a short series of recorded video responses to pre‑assigned questions. The Wedge interview must be completed within three (3) calendar days of receipt. All responses are confidential and reviewed solely by the hiring team. Candidates who advance beyond the Wedge interview stage may be required to complete a Predictive Index (PI) assessment as part of the evaluation process.
Failure to complete any required interview or assessment within the designated timeframe will result in disqualification from further consideration.
*As a part of our hiring process and in accordance with applicable laws, York Law Firm will conduct a lawful background check after a conditional offer of employment is made. This background check may include verification of employment history, education, professional licenses, and references. For roles where legally permissible, consumer credit report and/or driving record may also be reviewed.
#J-18808-Ljbffr