Sr. Channel Marketing Manager, Channel Experience and Launch Management
Amazon, Bellevue, Washington, us, 98009
Sr. Channel Marketing Manager, Channel Experience and Launch Management
Job ID: 3169820 | Amazon.com Services LLC
As a Sr. Channel Marketing Manager, you are passionate about the retail experience and driving innovation in-store leveraging AI-powered solutions. Our vision is to define and create delightful experiences for the offline customer that help them discover, purchase, and engage with Ring&Blink products, features and services. You create the strategy and vision for how Ring&Blink products come to life offline. Working in a cross‑functional team environment, you are looked to as the expert for Ring&Blink channel marketing across GTM, categories, retailers, and creative.
Key Job Responsibilities
Define the long‑term marketing vision for the offline retail experience
Develop offline marketing strategies and CX for new and new‑to‑world products that inform, engage and drive early adoption
Develop and implement AI‑powered tools and mechanisms to streamline in‑store program operations, automate reporting, and improve cross‑functional collaboration
Build AI automated systems for project tracking, budget management, and performance monitoring to drive cost efficiencies and operational excellence
Create AI‑driven solutions for data analysis, trend identification, and predictive insights that inform strategic decision‑making for in‑store programs
Design and deploy process improvement initiatives using AI tools to reduce manual workload, accelerate time‑to‑market, and optimize resource allocation
Measure the performance of our in‑store CX through qualitative and quantitative research, utilizing AI‑powered analytics tools
Initiate, develop and champion CX initiatives to raise the bar for global in‑store experiences, gaining approval at the Director level within sales and marketing teams
Clarify and drive project commitments as well as establish and maintain clear chains of accountability by leading and facilitating meetings with key stakeholders
Be a strategic thought‑leader and collaborator with product marketing, product management, and design to determine the right messaging priorities for the offline environment
Create tools and dashboards that can be referenced by internal stakeholders on the state of our business, leveraging AI for real‑time insights and automated updates
Create CX experiments that, if successful, can be scaled for future offline experiences through the CM team
Be the champion for our offline playbook, making changes as needed in collaboration with the design team so we can invent and simplify as we scale
Develop the offline communication campaign themes that should be incorporated in our messaging in‑store, by partnering with our channel and AFS partners
Guide the offline design/copywriter to understand the story that the team wants to tell across a portfolio of devices and/or categories
Anticipate changes and bottlenecks, provide escalation management, anticipate and make tradeoffs, balance the customer needs versus technical and operational constraints; and encourage risk‑taking behavior to maximize customer obsession
Manage the budget for on‑fixture video content and design spend for the Channel Marketing team, implementing AI‑driven cost optimization strategies
Proven track record of taking ownership and delivering results
A Day in the Life You must be responsive, detail oriented, and flexible to handle change. You are right a lot, able to see around corners, and comfortable with ambiguity. You have the ability to work with new and new‑to‑world concepts and creating user stories that are easily digestible. You go back and forth easily with high level strategies across categories, while diving deep to learn the nuances of specific product launches. You think like the customer, representing them in all meetings you attend. You obsess to get the small details right that matter, without sacrificing speed to market. You have backbone, and disagree and commit by being the voice of the customer in internal reviews. You proactively identify opportunities to leverage AI and automation to improve team efficiency and program outcomes.
About the Team The Ring&Blink Offline Channel Marketing team expands the distribution and availability of Ring&Blink Devices, Features and Services by initiating and managing partnerships with offline retailers. This role sits within the Channel Marketing and Launch Management (GTM) team that supports all of our in‑store experiences in the indirect channel. This includes consumer electronics, mass merchant, regional chains, DIY, hardware, club stores across multiple market segments outside of Amazon physical stores. Your focus is North America, but you also collaborate frequently with Ring&Blink Channel Marketing globally to learn and share best practices.
Basic Qualifications
7+ years of professional non‑internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross‑functional marketing programs
Experience leading go‑to‑market for consumer software or hardware product launches
Preferred Qualifications
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.
USA, CA, Hawthorne - 142,800.00 - 193,200.00 USD annually
USA, WA, Bellevue - 142,800.00 - 193,200.00 USD annually
Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .
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As a Sr. Channel Marketing Manager, you are passionate about the retail experience and driving innovation in-store leveraging AI-powered solutions. Our vision is to define and create delightful experiences for the offline customer that help them discover, purchase, and engage with Ring&Blink products, features and services. You create the strategy and vision for how Ring&Blink products come to life offline. Working in a cross‑functional team environment, you are looked to as the expert for Ring&Blink channel marketing across GTM, categories, retailers, and creative.
Key Job Responsibilities
Define the long‑term marketing vision for the offline retail experience
Develop offline marketing strategies and CX for new and new‑to‑world products that inform, engage and drive early adoption
Develop and implement AI‑powered tools and mechanisms to streamline in‑store program operations, automate reporting, and improve cross‑functional collaboration
Build AI automated systems for project tracking, budget management, and performance monitoring to drive cost efficiencies and operational excellence
Create AI‑driven solutions for data analysis, trend identification, and predictive insights that inform strategic decision‑making for in‑store programs
Design and deploy process improvement initiatives using AI tools to reduce manual workload, accelerate time‑to‑market, and optimize resource allocation
Measure the performance of our in‑store CX through qualitative and quantitative research, utilizing AI‑powered analytics tools
Initiate, develop and champion CX initiatives to raise the bar for global in‑store experiences, gaining approval at the Director level within sales and marketing teams
Clarify and drive project commitments as well as establish and maintain clear chains of accountability by leading and facilitating meetings with key stakeholders
Be a strategic thought‑leader and collaborator with product marketing, product management, and design to determine the right messaging priorities for the offline environment
Create tools and dashboards that can be referenced by internal stakeholders on the state of our business, leveraging AI for real‑time insights and automated updates
Create CX experiments that, if successful, can be scaled for future offline experiences through the CM team
Be the champion for our offline playbook, making changes as needed in collaboration with the design team so we can invent and simplify as we scale
Develop the offline communication campaign themes that should be incorporated in our messaging in‑store, by partnering with our channel and AFS partners
Guide the offline design/copywriter to understand the story that the team wants to tell across a portfolio of devices and/or categories
Anticipate changes and bottlenecks, provide escalation management, anticipate and make tradeoffs, balance the customer needs versus technical and operational constraints; and encourage risk‑taking behavior to maximize customer obsession
Manage the budget for on‑fixture video content and design spend for the Channel Marketing team, implementing AI‑driven cost optimization strategies
Proven track record of taking ownership and delivering results
A Day in the Life You must be responsive, detail oriented, and flexible to handle change. You are right a lot, able to see around corners, and comfortable with ambiguity. You have the ability to work with new and new‑to‑world concepts and creating user stories that are easily digestible. You go back and forth easily with high level strategies across categories, while diving deep to learn the nuances of specific product launches. You think like the customer, representing them in all meetings you attend. You obsess to get the small details right that matter, without sacrificing speed to market. You have backbone, and disagree and commit by being the voice of the customer in internal reviews. You proactively identify opportunities to leverage AI and automation to improve team efficiency and program outcomes.
About the Team The Ring&Blink Offline Channel Marketing team expands the distribution and availability of Ring&Blink Devices, Features and Services by initiating and managing partnerships with offline retailers. This role sits within the Channel Marketing and Launch Management (GTM) team that supports all of our in‑store experiences in the indirect channel. This includes consumer electronics, mass merchant, regional chains, DIY, hardware, club stores across multiple market segments outside of Amazon physical stores. Your focus is North America, but you also collaborate frequently with Ring&Blink Channel Marketing globally to learn and share best practices.
Basic Qualifications
7+ years of professional non‑internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross‑functional marketing programs
Experience leading go‑to‑market for consumer software or hardware product launches
Preferred Qualifications
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.
USA, CA, Hawthorne - 142,800.00 - 193,200.00 USD annually
USA, WA, Bellevue - 142,800.00 - 193,200.00 USD annually
Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .
#J-18808-Ljbffr