Responsibilities
Build and execute lifecycle campaigns across email, SMS, and push using Iterable Own day-to-day execution of key lifecycle moments including: Onboarding & early engagement Feature education & adoption Preventative care reminders Retention, renewal, and win-back programs Create and maintain journeys, triggers, and recurring campaigns with a strong attention to detail Partner with design, product, and CX to ensure lifecycle messaging is timely, helpful, and on-brand QA campaigns thoroughly (logic, personalization, rendering, links, timing) Requirements
3–4 years of lifecycle or CRM marketing experience Hands-on experience with Iterableor a comparable platform (Braze, Customer.io, Klaviyo, etc.) Strong understanding of triggered messaging, segmentation, and personalization Comfort working with data to inform decisions (you don’t need to be an analyst, but you should know what “good” looks like) Extremely detail-oriented with strong QA instincts Clear, empathetic writing style with an ability to simplify complex ideas Ability to manage multiple campaigns at once in a fast-moving environment A bias toward action — you’d rather ship, learn, and improve than over-polish Preferred
Experience in subscription, healthcare, or consumer services Familiarity with experimentation frameworks and lifecycle measurement Basic HTML knowledge for email troubleshooting Experience working closely with product or CX teams Benefits
Competitive compensation and equity package Health, dental, and vision insurance Flexible PTO The chance to make a meaningful impact on pets (and their people)
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Build and execute lifecycle campaigns across email, SMS, and push using Iterable Own day-to-day execution of key lifecycle moments including: Onboarding & early engagement Feature education & adoption Preventative care reminders Retention, renewal, and win-back programs Create and maintain journeys, triggers, and recurring campaigns with a strong attention to detail Partner with design, product, and CX to ensure lifecycle messaging is timely, helpful, and on-brand QA campaigns thoroughly (logic, personalization, rendering, links, timing) Requirements
3–4 years of lifecycle or CRM marketing experience Hands-on experience with Iterableor a comparable platform (Braze, Customer.io, Klaviyo, etc.) Strong understanding of triggered messaging, segmentation, and personalization Comfort working with data to inform decisions (you don’t need to be an analyst, but you should know what “good” looks like) Extremely detail-oriented with strong QA instincts Clear, empathetic writing style with an ability to simplify complex ideas Ability to manage multiple campaigns at once in a fast-moving environment A bias toward action — you’d rather ship, learn, and improve than over-polish Preferred
Experience in subscription, healthcare, or consumer services Familiarity with experimentation frameworks and lifecycle measurement Basic HTML knowledge for email troubleshooting Experience working closely with product or CX teams Benefits
Competitive compensation and equity package Health, dental, and vision insurance Flexible PTO The chance to make a meaningful impact on pets (and their people)
#J-18808-Ljbffr