Reporting to the Digital Editor, the Digital Strategist is an audience-first digital professional whose expertise will drive traffic, engagement and subscriptions for The Denver Gazette newspapers. This role combines strategy, journalistic standards, data-driven insights and hands‑on content production and distribution to meet the needs of the audience, while achieving The Gazette’s growth goals.
The Digital Strategist will embed within a mini‑publisher beat team and collaborate closely with editors, reporters, photojournalists and the subscriptions team to help frame content for digital audiences, optimize content for various platforms and deliver analytics‑driven strategies.
The work hours often include nights, weekends and holidays working in a hybrid environment (in‑office and at home).
Essential Job Duties and Responsibilities Audience Growth & Content Strategy
Oversee homepage management, while collaborating on digital content strategies, including the sourcing, creation, curation and editing of all written and visual digital content — such as graphs, polls, charts, and infographics — to engage and grow the audience.
Monitor and update the website to ensure it is current, engaging and visually appealing.
Ensure accuracy, timeliness, and quality presentation of digital content
Create original content, such as news stories, listicles, FAQs, video content, graphics and more as needed.
Assist in gathering news ideas, especially from social media and other digital platforms to help ensure we’re staying competitive and relevant, while upholding high news standards.
Identify opportunities to improve visibility, performance and user engagement on the website, newsletters and social media platforms.
Manage, repurpose and promote content, including video, articles, and multimedia, to maximize reach and engagement.
Schedule and send news alerts as needed.
Within a mini‑publisher team, set measurable goals for traffic and subscriptions, and work collaboratively to achieve them.
Serve as the primary audience advocate within the mini‑publisher team, ensuring an audience‑first approach to content and strategy.
Research, present and test innovative strategies for audience acquisition and retention.
Social Media & Newsletters
Manage and grow the publication’s presence on Instagram, Facebook, X, TikTok, YouTube and other platforms on both daily content and long‑term projects.
Build and send newsletters as needed and grow newsletter audiences.
Explore and use technology to manage, build, schedule and optimize posts and newsletters.
Analytics & Goal Tracking Provide examples of content that succeeded and content that did not, and an explanation of why.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.
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The Digital Strategist will embed within a mini‑publisher beat team and collaborate closely with editors, reporters, photojournalists and the subscriptions team to help frame content for digital audiences, optimize content for various platforms and deliver analytics‑driven strategies.
The work hours often include nights, weekends and holidays working in a hybrid environment (in‑office and at home).
Essential Job Duties and Responsibilities Audience Growth & Content Strategy
Oversee homepage management, while collaborating on digital content strategies, including the sourcing, creation, curation and editing of all written and visual digital content — such as graphs, polls, charts, and infographics — to engage and grow the audience.
Monitor and update the website to ensure it is current, engaging and visually appealing.
Ensure accuracy, timeliness, and quality presentation of digital content
Create original content, such as news stories, listicles, FAQs, video content, graphics and more as needed.
Assist in gathering news ideas, especially from social media and other digital platforms to help ensure we’re staying competitive and relevant, while upholding high news standards.
Identify opportunities to improve visibility, performance and user engagement on the website, newsletters and social media platforms.
Manage, repurpose and promote content, including video, articles, and multimedia, to maximize reach and engagement.
Schedule and send news alerts as needed.
Within a mini‑publisher team, set measurable goals for traffic and subscriptions, and work collaboratively to achieve them.
Serve as the primary audience advocate within the mini‑publisher team, ensuring an audience‑first approach to content and strategy.
Research, present and test innovative strategies for audience acquisition and retention.
Social Media & Newsletters
Manage and grow the publication’s presence on Instagram, Facebook, X, TikTok, YouTube and other platforms on both daily content and long‑term projects.
Build and send newsletters as needed and grow newsletter audiences.
Explore and use technology to manage, build, schedule and optimize posts and newsletters.
Analytics & Goal Tracking Provide examples of content that succeeded and content that did not, and an explanation of why.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.
#J-18808-Ljbffr