Event Merchandise Sales Lead
Xtreme Xperience, Chicago, IL, United States
Event Merchandise Sales Lead
Guest-Facing | Sales-Driven | Travel-Heavy Role
Position Overview The Event Merchandise Sales Lead is a highly visible, guest‑facing role responsible for leading merchandise sales operations at live driving events across the country. This position is ideal for someone who thrives in
high-energy, fast‑paced environments , enjoys engaging with guests, and is motivated by sales goals and team success.
This role requires frequent travel (approximately
50% ) to race tracks nationwide and plays a key part in delivering exceptional guest experiences while driving merchandise revenue. The Event Merchandise Sales Lead serves as a brand ambassador at events and a collaborative partner to internal teams year‑round.
Essential Functions & Responsibilities Event Merchandise & Sales Leadership
Lead on‑site merchandise sales operations at assigned events, actively engaging guests to drive interest and purchases
Responsible for the setup, teardown, and relocation of merchandise displays for each event
Serve as a visible, approachable point of contact within the merchandise area throughout the event day
Drive sales performance by initiating guest conversations, recommending products, and supporting upsell opportunities
Ensure merchandise displays are organized, professional, and aligned with brand standards
Guest Experience & Brand Representation
Deliver exceptional customer service to participants and spectators, ensuring a positive, memorable experience
Answer guest questions related to products, programs, vehicles, and event‑day logistics accurately and confidently
Resolve guest concerns or complaints with professionalism, empathy, and a solution‑oriented approach
Communicate clearly with guests regarding event updates, schedule changes, or operational adjustments
Training, Communication & Team Collaboration
Proactively communicate updates related to products, processes, pricing, or promotionsCollaborate with Event GMs, Event Coordinators, Guest Services Associates, and HQ teams to support smooth operations
Model strong teamwork, professionalism, and guest engagement standards at all times
Operations, Inventory & Reporting
Become fully trained and proficient in the POS system and support team members in its use
Ensure accurate capture of sales data and key performance metrics at all events
Monitor inventory levels and provide recommendations on replenishment and ordering needs
Assist with inventory management and report analysis when working in the officeIdentify trends, guest preferences, and opportunities for improvement and provide feedback to leadership
Guest Services & Sales Support
Support Guest Services needs during events, including guest check‑in, outlining the event experience, and reviewing guest media
Leverage product and program knowledge to support light inside sales opportunities and revenue goals
Maintain a working knowledge of refund, reschedule, and weather‑related SOPs to support effective problem‑solving
Travel & Schedule Expectations
Travel to approximately
25+ events per year
at race tracks across the country
Work event‑based schedules, including weekends, holidays, and extended event days as required
Adapt to changing environments, schedules, and priorities inherent to live events
Who This Role Is Best For
Enjoys frequent
guest interaction
and thrives in social, high‑engagement environments
Is energized by
sales goals, performance metrics, and team success
Takes initiative and ownership in a live‑event setting
Communicates clearly and works effectively as part of a collaborative team
Is comfortable with frequent travel and dynamic work environments
Who Should Not Apply
Prefer minimal guest interaction or limited face‑to‑face engagement
Are uncomfortable initiating conversations or recommending products to guests
Prefer predictable schedules or do not wish to travel frequently
Are not interested in sales‑driven roles or performance‑based outcomes
Struggle in fast‑paced environments with changing priorities
Additional Information
This role does
not
directly supervise employees; on‑site teams collaborate under the guidance of the Event GM and Event Coordinator
Other related duties may be assigned by management as needed
Equal Employment & Accommodation Statement We are committed to providing equal employment opportunities and will provide
reasonable accommodations
for qualified individuals with disabilities. If you require accommodation to perform the essential functions of this role, please inform us during the application or interview process.
#J-18808-Ljbffr
Position Overview The Event Merchandise Sales Lead is a highly visible, guest‑facing role responsible for leading merchandise sales operations at live driving events across the country. This position is ideal for someone who thrives in
high-energy, fast‑paced environments , enjoys engaging with guests, and is motivated by sales goals and team success.
This role requires frequent travel (approximately
50% ) to race tracks nationwide and plays a key part in delivering exceptional guest experiences while driving merchandise revenue. The Event Merchandise Sales Lead serves as a brand ambassador at events and a collaborative partner to internal teams year‑round.
Essential Functions & Responsibilities Event Merchandise & Sales Leadership
Lead on‑site merchandise sales operations at assigned events, actively engaging guests to drive interest and purchases
Responsible for the setup, teardown, and relocation of merchandise displays for each event
Serve as a visible, approachable point of contact within the merchandise area throughout the event day
Drive sales performance by initiating guest conversations, recommending products, and supporting upsell opportunities
Ensure merchandise displays are organized, professional, and aligned with brand standards
Guest Experience & Brand Representation
Deliver exceptional customer service to participants and spectators, ensuring a positive, memorable experience
Answer guest questions related to products, programs, vehicles, and event‑day logistics accurately and confidently
Resolve guest concerns or complaints with professionalism, empathy, and a solution‑oriented approach
Communicate clearly with guests regarding event updates, schedule changes, or operational adjustments
Training, Communication & Team Collaboration
Proactively communicate updates related to products, processes, pricing, or promotionsCollaborate with Event GMs, Event Coordinators, Guest Services Associates, and HQ teams to support smooth operations
Model strong teamwork, professionalism, and guest engagement standards at all times
Operations, Inventory & Reporting
Become fully trained and proficient in the POS system and support team members in its use
Ensure accurate capture of sales data and key performance metrics at all events
Monitor inventory levels and provide recommendations on replenishment and ordering needs
Assist with inventory management and report analysis when working in the officeIdentify trends, guest preferences, and opportunities for improvement and provide feedback to leadership
Guest Services & Sales Support
Support Guest Services needs during events, including guest check‑in, outlining the event experience, and reviewing guest media
Leverage product and program knowledge to support light inside sales opportunities and revenue goals
Maintain a working knowledge of refund, reschedule, and weather‑related SOPs to support effective problem‑solving
Travel & Schedule Expectations
Travel to approximately
25+ events per year
at race tracks across the country
Work event‑based schedules, including weekends, holidays, and extended event days as required
Adapt to changing environments, schedules, and priorities inherent to live events
Who This Role Is Best For
Enjoys frequent
guest interaction
and thrives in social, high‑engagement environments
Is energized by
sales goals, performance metrics, and team success
Takes initiative and ownership in a live‑event setting
Communicates clearly and works effectively as part of a collaborative team
Is comfortable with frequent travel and dynamic work environments
Who Should Not Apply
Prefer minimal guest interaction or limited face‑to‑face engagement
Are uncomfortable initiating conversations or recommending products to guests
Prefer predictable schedules or do not wish to travel frequently
Are not interested in sales‑driven roles or performance‑based outcomes
Struggle in fast‑paced environments with changing priorities
Additional Information
This role does
not
directly supervise employees; on‑site teams collaborate under the guidance of the Event GM and Event Coordinator
Other related duties may be assigned by management as needed
Equal Employment & Accommodation Statement We are committed to providing equal employment opportunities and will provide
reasonable accommodations
for qualified individuals with disabilities. If you require accommodation to perform the essential functions of this role, please inform us during the application or interview process.
#J-18808-Ljbffr