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Senior Sales Executive

Residex®, Granite Heights, WI, United States


Residex® is a leading provider of state-of-the-art assisted living software solutions designed to empower caregivers with data-driven tools for more efficient and safer care. Tailored specifically for assisted living, memory care, and residential care communities, Residex integrates 14 modules to streamline operations, support compliance, and enhance daily caregiving tasks. With AI-driven insights and intuitive workflows, Residex prioritizes the well-being of residents while simplifying complex processes. The platform’s scalable technology and secure access ensure it adapts seamlessly to the dynamic needs of single or multi-location care communities. Residex is committed to delivering innovative tools that enable caregivers to provide smarter, higher-quality care. Role Description

We are seeking a dedicated Senior Sales Executive for a full-time remote role. The responsibilities include driving new client acquisition, managing account relationships, identifying market trends, and developing strategies to achieve sales targets. The Senior Sales Executive will collaborate with cross-functional teams to promote software solutions, conduct product presentations, and negotiate contracts with prospective clients. The position involves maintaining a comprehensive understanding of Residex® software and the assisted living industry to generate impactful client solutions and opportunities. Key Responsibilities

Lead Management: Self generate and qualify/work inbound leads from multiple channels including trade shows, website inquiries, client referrals and direct outreach. Solution Evangelist: Conduct discovery and compelling virtual and in-person presentations/demos that align our software capabilities with prospect pain points & regulatory requirements. Sales Cycle Management: Own the full sales cycle from initial contact through contract execution, maintaining accurate pipeline data in our CRM. Strategic Partnerships: Identify complimentary industry partners to work with building brand awareness and generating additional qualified opportunities for the sales team. Account Growth: Identify upsell and cross-sell opportunities by promoting additional modules and features to existing customers based on evolving needs. Content Development: Partner with marketing to create sales enablement materials including case studies, comparison sheets, webinar content and event ideas that can help drive leads and meaningful interactions. Product Feedback Loop: Serve as a customer voice by documenting feature requests, usability concerns, and competitive insights for the product development team. Market Intelligence: Monitor industry trends, conference intel, regulatory changes, and competitor positioning to inform and revise sales strategy. Required Qualifications

Experience selling SaaS technology solutions | familiarity with EHR/eMAR/Staff Scheduling 5+ years of selling experience and prefer industry knowledge in senior care Assisted Living, In-Home / Private Care, Group Homes and Memory Care Comfortable with healthcare terminology and the challenges with technology adoption. Dope verbal & written communication with ability to simplify complex technical concepts Consultative selling approach with active listening skills and strong needs-analysis. Self-motivated with proven ability to manage time effectively + setting & completing tasks. Detail-oriented with strong organizational and follow-up and follow-through discipline. Collaborative mindset with willingness to support team goals and work across the org. Familiar with and utilize the ValueSelling Framework methodology, training and toolset. Prefer established network of contacts within the senior care industry. Bonus – background in healthcare administration, nursing or clinical operations. Technical Skills

Proficiency with CRM platforms like HubSpot or Salesforce. Advanced knowledge of Microsoft suite (Teams, PowerPoint, Excel, Word). What Success Looks Like

Consistent achievement of monthly and quarterly sales objectives. Accurate and timely CRM data maintenance. Positive contribution to product roadmap through actionable feedback. Professional representation of Residex brand at industry events. High customer satisfaction scores and retention rates. Ability to position our software as a solution rather than just a product requires active listening & ability to demonstrate value/business impact Experience in sales, account management, and business development with a proven track record of meeting or exceeding sales targets Knowledge of assisted living, memory care, healthcare solutions, or related industries Persuasive communication, negotiation, and relationship-building skills Strong strategic planning, market analysis, and customer needs assessment capabilities Proficiency in CRM systems, sales tools, and technology adoption Self-motivated with the ability to work independently in a remote environment Bachelor's degree in Business, Marketing, Healthcare Management, or a related field is preferred Flexibility to travel as required for client meetings and industry events

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