Senior Demand Generation Manager
Adyen, Kenmore, NY, United States
Join to apply for the
Senior Demand Generation Manager
role at
Adyen .
Adyen provides payments, data and financial products in a single solution for customers such as Meta, Uber, H&M and Microsoft – making us the financial technology platform of choice. Everything we do is engineered for ambition.
Our teams enjoy an environment full of opportunities to succeed, underpinned by a culture of support that enables everyone to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.
Senior Demand Generation Manager At Adyen, we are at the forefront of financial technology, driving innovation in payment solutions for enterprise businesses globally. We are seeking a strategic and results‑driven
Senior Demand Generation Manager
to launch multi‑channel marketing campaigns that win the hearts, minds and wallets of merchants in North America.
Depending on your strengths, you may bring deep expertise in account‑based marketing or a strong track record of defining positioning, shaping narratives and translating audience understanding into high‑performing demand programs. What matters most is your ability to connect strategy to execution and elevate how demand is built across the funnel.
This hybrid role will be based in either our San Francisco or New York office and report directly to the Head of Marketing, Unified Commerce and Digital, North America.
What You’ll Do
Define and execute demand‑generation strategies in North America aligned to revenue and pipeline goals.
Translate business priorities into clear campaign strategies across the full funnel, from awareness to conversion.
Develop deep understanding of target audiences, buying committees, and priority accounts to inform messaging and campaign design.
Partner with product marketing, content and creative teams to shape compelling narratives and campaign briefs.
Contribute to the evolution of Adyen’s account‑based marketing approach across 1‑many, 1‑few and 1‑1 motions.
Work closely with Sales, SDRs, Partnerships and Account Management to align on account strategy and execution.
Own campaign measurement and optimisation, using data and insights to iterate, scale and improve performance.
Share learnings and best practices to raise the bar for demand generation across the team and region.
Who You Are
10+ years of marketing experience, with at least 3 years launching and managing integrated campaigns for an enterprise buying audience.
Expert in leading cross‑functional teams to develop campaign briefs, creative concepts, channel strategies and assets.
Track record of launching campaigns on time and delivering on pipeline goals.
Broad experience executing campaigns across a variety of channels including ads, email, web, social and events; expertise in at least one channel.
Knowledge of marketing trends, tools and best practices; a knack for innovative ideas and push for creative solutions.
Ability to measure and optimise campaign performance; you like to launch fast and iterate based on the data.
Self‑starter who excels at prioritising, moving fast, building relationships and bringing stakeholders along in the process.
Other Details
This role is based out of our San Francisco or New York office. We are an office‑first company and value in‑person collaboration; we do not offer remote‑only roles.
Ability to travel domestically and internationally 20%+.
The annual base salary range for this role is $145,000 – $195,000. To learn more about our compensation philosophy, please click here.
Our Diversity, Equity and Inclusion commitments Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them – voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.
Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application.
What’s next? Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within five business days. Our interview process tends to take about four weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.
Adyen is an equal opportunity employer. We do not discriminate based on race, colour, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.
All your information will be kept confidential according to EEO guidelines.
Pursuant to the San Francisco Fair Chance Ordinance We will consider for employment qualified applicants with arrest and conviction records.
#J-18808-Ljbffr
Senior Demand Generation Manager
role at
Adyen .
Adyen provides payments, data and financial products in a single solution for customers such as Meta, Uber, H&M and Microsoft – making us the financial technology platform of choice. Everything we do is engineered for ambition.
Our teams enjoy an environment full of opportunities to succeed, underpinned by a culture of support that enables everyone to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.
Senior Demand Generation Manager At Adyen, we are at the forefront of financial technology, driving innovation in payment solutions for enterprise businesses globally. We are seeking a strategic and results‑driven
Senior Demand Generation Manager
to launch multi‑channel marketing campaigns that win the hearts, minds and wallets of merchants in North America.
Depending on your strengths, you may bring deep expertise in account‑based marketing or a strong track record of defining positioning, shaping narratives and translating audience understanding into high‑performing demand programs. What matters most is your ability to connect strategy to execution and elevate how demand is built across the funnel.
This hybrid role will be based in either our San Francisco or New York office and report directly to the Head of Marketing, Unified Commerce and Digital, North America.
What You’ll Do
Define and execute demand‑generation strategies in North America aligned to revenue and pipeline goals.
Translate business priorities into clear campaign strategies across the full funnel, from awareness to conversion.
Develop deep understanding of target audiences, buying committees, and priority accounts to inform messaging and campaign design.
Partner with product marketing, content and creative teams to shape compelling narratives and campaign briefs.
Contribute to the evolution of Adyen’s account‑based marketing approach across 1‑many, 1‑few and 1‑1 motions.
Work closely with Sales, SDRs, Partnerships and Account Management to align on account strategy and execution.
Own campaign measurement and optimisation, using data and insights to iterate, scale and improve performance.
Share learnings and best practices to raise the bar for demand generation across the team and region.
Who You Are
10+ years of marketing experience, with at least 3 years launching and managing integrated campaigns for an enterprise buying audience.
Expert in leading cross‑functional teams to develop campaign briefs, creative concepts, channel strategies and assets.
Track record of launching campaigns on time and delivering on pipeline goals.
Broad experience executing campaigns across a variety of channels including ads, email, web, social and events; expertise in at least one channel.
Knowledge of marketing trends, tools and best practices; a knack for innovative ideas and push for creative solutions.
Ability to measure and optimise campaign performance; you like to launch fast and iterate based on the data.
Self‑starter who excels at prioritising, moving fast, building relationships and bringing stakeholders along in the process.
Other Details
This role is based out of our San Francisco or New York office. We are an office‑first company and value in‑person collaboration; we do not offer remote‑only roles.
Ability to travel domestically and internationally 20%+.
The annual base salary range for this role is $145,000 – $195,000. To learn more about our compensation philosophy, please click here.
Our Diversity, Equity and Inclusion commitments Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them – voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.
Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application.
What’s next? Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within five business days. Our interview process tends to take about four weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.
Adyen is an equal opportunity employer. We do not discriminate based on race, colour, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.
All your information will be kept confidential according to EEO guidelines.
Pursuant to the San Francisco Fair Chance Ordinance We will consider for employment qualified applicants with arrest and conviction records.
#J-18808-Ljbffr