Marketing Lead, Content Strategy
Crisis Prevention Institute, Milwaukee, WI, United States
Overview
Our Story: Crisis Prevention Institute Inc. (CPI) is the worldwide leader in evidence-based de-escalation and crisis prevention training and dementia care services. Our programs teach professionals the skills to recognize, prevent, and respond to crises in the workplace. Since 1980, we’ve helped train more than 17 million people within service-oriented industries including education, health care, behavioral health, long-term care, human services, security, corporate, and retail.
At CPI, we are dedicated to changing behaviors and reducing conflict for the Care, Welfare, Safety, and Security of everyone. We believe the power of empathy, meaningful connections, personal safety, and security are the antidotes to fear and anxiety. It’s a philosophy that is central to everything we do, and traces back to our beginning.
As a member of the team, you can expect to:
Make a difference through your work – You’ll be proud to tell your family and friends about what you do
Gain significant career experience only obtained within a fast-growing organization – Entry-level roles through executive leadership
Feel fulfilled and have fun – We work hard but make the time to build meaningful relationships and celebrate the wins
The Role The Marketing Lead, Content Strategy, is responsible for leading and executing CPI’s content strategy across evergreen and campaign-driven initiatives. This role leads CPI’s always-on, evergreen content engine, including planning, prioritization, refresh cadence, sunsetting, and optimization, in close partnership with channel leads and demand generation. This role emphasizes hands-on content leadership and high-quality execution. The Marketing Lead, Content Strategy, sets content direction and personally produces high-impact content, while collaborating with creative teams, channel owners, demand-generation strategists, SMEs, and executive leaders to execute at scale. This position serves as CPI’s central orchestrator of enterprise-wide thought leadership, ensuring content is aligned, intentional, and measurable.
What You Get To Do Everyday
Own CPI’s always-on, evergreen content calendar, including topic planning, prioritization, refresh cadence, sunsetting, and performance optimization plans across digital channels
Develop and maintain a unified editorial calendar that aligns evergreen content with campaign themes, seasonal moments, and business priorities
Partner with the Demand Generation team to co-own campaign content strategy, ensuring evergreen and campaign content work together to reinforce themes and maximize performance
Lead the development of cross-functional editorial themes and content across marketing, sales, and organization-wide leadership efforts (case studies, whitepapers, etc.)
Write compelling, conversion-driven copy for high-impact content, thought leadership, campaign narratives, executive point of views (POVs), and sales enablement materials, ensuring clarity, consistency, and performance across channels
Collaborate with search engine optimization (SEO), marketing automation, and analytics partners to ensure content is optimized for discoverability, engagement, and performance across the funnel
Leverage AI-enabled tools to accelerate content development, scale ideation and drafting, and improve efficiency, while applying strong editorial judgment to ensure accuracy, brand voice, and quality
Create clear briefs, outlines, and messaging direction for creative teams, channel owners, and agency partners
Establish and maintain content governance standards, including intake, prioritization, reuse, and lifecycle management
Ensure content aligns with CPI brand voice, accessibility standards, and inclusive language best practices
Make business decisions that are financially responsible, accountable, justifiable, and defensible in accordance with organization policies and procedures
Perform other position-related duties as assigned
You Need to Have
Bachelor’s degree in marketing, communications, journalism, public relations (PR), or a related field
Four years or more of work experience in content strategy, content marketing, and copywriting
Experience working with SEO principles, content optimization, and analytics tools
Experience using AI-powered content tools (such as Jasper) to support content ideation, drafting, and optimization at scale
Demonstrated ability to both set content strategy and personally execute high-quality content at scale
Strong copywriting skills in support of sales and marketing campaigns, from awareness through conversion, across multiple channels
Strong organizational skills with experience developing content calendars, campaign briefs, and governance frameworks
Strong editorial judgment paired with comfort making recommendations in complex, cross-functional environments
Ability to synthesize complex topics and product information into clear, audience-appropriate messaging
Ability to interpret data and use insights to inform decision-making
High attention to detail with the ability to manage multiple projects
Well-developed interpersonal skills, negotiation, writing, speaking, and listening skills
Strong business acumen and strategic thinking ability
We’d Love to See
Experience working in an enterprise-grade content management system (CMS)
Experience developing international best practices or supporting multi-region campaigns
Strong understanding of accessibility standards, inclusive language, and brand voice consistency
Knowledge of regulatory requirements and legal considerations related to marketing activities
Experience in B2B marketing, education, healthcare, or human services industries
What We Offer
$80,000 - $85,000 annual salary
Annual company performance bonus
Comprehensive benefits package
401k
PTO
Health & Wellness Days
Paid Volunteer Time Off
Continuing education and training
Hybrid work schedule
Paid Parental Leave
Crisis Prevention Institute is an Equal Opportunity Employer that does not discriminate against any applicant or employee on the basis of age, race, color, ethnicity, national origin, citizenship, religion, diversity of thoughts and beliefs, creed, sex, sexual orientation, gender, gender identity, or expression (including against any individual that is transitioning, has transitioned, or is perceived to be transitioning), marital status or civil partnership/union status, physical or mental disability, medical condition, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state, or local law. The Company will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, and general treatment during employment.
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Our Story: Crisis Prevention Institute Inc. (CPI) is the worldwide leader in evidence-based de-escalation and crisis prevention training and dementia care services. Our programs teach professionals the skills to recognize, prevent, and respond to crises in the workplace. Since 1980, we’ve helped train more than 17 million people within service-oriented industries including education, health care, behavioral health, long-term care, human services, security, corporate, and retail.
At CPI, we are dedicated to changing behaviors and reducing conflict for the Care, Welfare, Safety, and Security of everyone. We believe the power of empathy, meaningful connections, personal safety, and security are the antidotes to fear and anxiety. It’s a philosophy that is central to everything we do, and traces back to our beginning.
As a member of the team, you can expect to:
Make a difference through your work – You’ll be proud to tell your family and friends about what you do
Gain significant career experience only obtained within a fast-growing organization – Entry-level roles through executive leadership
Feel fulfilled and have fun – We work hard but make the time to build meaningful relationships and celebrate the wins
The Role The Marketing Lead, Content Strategy, is responsible for leading and executing CPI’s content strategy across evergreen and campaign-driven initiatives. This role leads CPI’s always-on, evergreen content engine, including planning, prioritization, refresh cadence, sunsetting, and optimization, in close partnership with channel leads and demand generation. This role emphasizes hands-on content leadership and high-quality execution. The Marketing Lead, Content Strategy, sets content direction and personally produces high-impact content, while collaborating with creative teams, channel owners, demand-generation strategists, SMEs, and executive leaders to execute at scale. This position serves as CPI’s central orchestrator of enterprise-wide thought leadership, ensuring content is aligned, intentional, and measurable.
What You Get To Do Everyday
Own CPI’s always-on, evergreen content calendar, including topic planning, prioritization, refresh cadence, sunsetting, and performance optimization plans across digital channels
Develop and maintain a unified editorial calendar that aligns evergreen content with campaign themes, seasonal moments, and business priorities
Partner with the Demand Generation team to co-own campaign content strategy, ensuring evergreen and campaign content work together to reinforce themes and maximize performance
Lead the development of cross-functional editorial themes and content across marketing, sales, and organization-wide leadership efforts (case studies, whitepapers, etc.)
Write compelling, conversion-driven copy for high-impact content, thought leadership, campaign narratives, executive point of views (POVs), and sales enablement materials, ensuring clarity, consistency, and performance across channels
Collaborate with search engine optimization (SEO), marketing automation, and analytics partners to ensure content is optimized for discoverability, engagement, and performance across the funnel
Leverage AI-enabled tools to accelerate content development, scale ideation and drafting, and improve efficiency, while applying strong editorial judgment to ensure accuracy, brand voice, and quality
Create clear briefs, outlines, and messaging direction for creative teams, channel owners, and agency partners
Establish and maintain content governance standards, including intake, prioritization, reuse, and lifecycle management
Ensure content aligns with CPI brand voice, accessibility standards, and inclusive language best practices
Make business decisions that are financially responsible, accountable, justifiable, and defensible in accordance with organization policies and procedures
Perform other position-related duties as assigned
You Need to Have
Bachelor’s degree in marketing, communications, journalism, public relations (PR), or a related field
Four years or more of work experience in content strategy, content marketing, and copywriting
Experience working with SEO principles, content optimization, and analytics tools
Experience using AI-powered content tools (such as Jasper) to support content ideation, drafting, and optimization at scale
Demonstrated ability to both set content strategy and personally execute high-quality content at scale
Strong copywriting skills in support of sales and marketing campaigns, from awareness through conversion, across multiple channels
Strong organizational skills with experience developing content calendars, campaign briefs, and governance frameworks
Strong editorial judgment paired with comfort making recommendations in complex, cross-functional environments
Ability to synthesize complex topics and product information into clear, audience-appropriate messaging
Ability to interpret data and use insights to inform decision-making
High attention to detail with the ability to manage multiple projects
Well-developed interpersonal skills, negotiation, writing, speaking, and listening skills
Strong business acumen and strategic thinking ability
We’d Love to See
Experience working in an enterprise-grade content management system (CMS)
Experience developing international best practices or supporting multi-region campaigns
Strong understanding of accessibility standards, inclusive language, and brand voice consistency
Knowledge of regulatory requirements and legal considerations related to marketing activities
Experience in B2B marketing, education, healthcare, or human services industries
What We Offer
$80,000 - $85,000 annual salary
Annual company performance bonus
Comprehensive benefits package
401k
PTO
Health & Wellness Days
Paid Volunteer Time Off
Continuing education and training
Hybrid work schedule
Paid Parental Leave
Crisis Prevention Institute is an Equal Opportunity Employer that does not discriminate against any applicant or employee on the basis of age, race, color, ethnicity, national origin, citizenship, religion, diversity of thoughts and beliefs, creed, sex, sexual orientation, gender, gender identity, or expression (including against any individual that is transitioning, has transitioned, or is perceived to be transitioning), marital status or civil partnership/union status, physical or mental disability, medical condition, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state, or local law. The Company will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, and general treatment during employment.
#J-18808-Ljbffr