Overview
Address:
3939 W John Carpenter Fwy 2nd floor, Irving, TX 75063 Schedule:
Onsite M-T, Remote Friday - 8-5PM Duration:
3-6 month contract to hire Pay:
24-27/hr Description
Own and execute personalization roadmap to improve email customer experience and marketing KPIs through the use of 1:1 data-driven content Develop and manage business rules and logic for personalization tactics to ensure dynamic content is being displayed as expected Manage technical resources responsible for implementing personalization tactics by providing business requirements and creative assets, managing priorities and defining timelines Partner with channel owners and IT resources to manage data flows and MarTech system integrations necessary for data-driven personalization Skills and Experience
Skills/Experience Required: Digital creative/design via Adobe Photoshop; full Adobe suite a plus Movable Ink Skills/Experience Highly Preferred: Salesforce Marketing Cloud Email Studio Email journey development Solid understanding of email analytics data for optimizing campaigns and for reporting A/B testing results
#J-18808-Ljbffr
Address:
3939 W John Carpenter Fwy 2nd floor, Irving, TX 75063 Schedule:
Onsite M-T, Remote Friday - 8-5PM Duration:
3-6 month contract to hire Pay:
24-27/hr Description
Own and execute personalization roadmap to improve email customer experience and marketing KPIs through the use of 1:1 data-driven content Develop and manage business rules and logic for personalization tactics to ensure dynamic content is being displayed as expected Manage technical resources responsible for implementing personalization tactics by providing business requirements and creative assets, managing priorities and defining timelines Partner with channel owners and IT resources to manage data flows and MarTech system integrations necessary for data-driven personalization Skills and Experience
Skills/Experience Required: Digital creative/design via Adobe Photoshop; full Adobe suite a plus Movable Ink Skills/Experience Highly Preferred: Salesforce Marketing Cloud Email Studio Email journey development Solid understanding of email analytics data for optimizing campaigns and for reporting A/B testing results
#J-18808-Ljbffr