Overview
Hybrid:
Onsite Monday – Thursday, Friday Remote
Duration:
3-6 month contract to hire
PR:
$27hr
Responsibilities
Own and execute personalization roadmap to improve email customer experience and marketing KPIs through the use of 1:1 data-driven content
Develop and manage business rules and logic for personalization tactics to ensure dynamic content is being displayed as expected
Manage technical resources responsible for implementing personalization tactics by providing business requirements and creative assets, managing priorities and defining timelines
Partner with channel owners and IT resources to manage data flows and MarTech system integrations necessary for data-driven personalization
Skills/Experience Required
Digital creative/design via Adobe Photoshop; full Adobe suite a plus
Skills/Experience Highly Preferred
Salesforce Marketing Cloud Email Studio
Email journey development
Experience with Movable Ink
Solid understanding of email analytics data for optimizing campaigns and for reporting A/B testing results
#J-18808-Ljbffr
Onsite Monday – Thursday, Friday Remote
Duration:
3-6 month contract to hire
PR:
$27hr
Responsibilities
Own and execute personalization roadmap to improve email customer experience and marketing KPIs through the use of 1:1 data-driven content
Develop and manage business rules and logic for personalization tactics to ensure dynamic content is being displayed as expected
Manage technical resources responsible for implementing personalization tactics by providing business requirements and creative assets, managing priorities and defining timelines
Partner with channel owners and IT resources to manage data flows and MarTech system integrations necessary for data-driven personalization
Skills/Experience Required
Digital creative/design via Adobe Photoshop; full Adobe suite a plus
Skills/Experience Highly Preferred
Salesforce Marketing Cloud Email Studio
Email journey development
Experience with Movable Ink
Solid understanding of email analytics data for optimizing campaigns and for reporting A/B testing results
#J-18808-Ljbffr