Sales Account Executive
North Carolina Association of Broadcasters, Raleigh, North Carolina, United States, 27601
Nexstar Media Group
is America’s largest local TV and media company, with nearly 200 owned or partner stations in 116 markets and a fast‑growing digital business. At
CBS 17 (WNCN) , we cover what matters across the Triangle and beyond—breaking news, weather, sports, and community storytelling—on-air and across streaming, social, and digital.
We’re looking for a hungry, high‑energy
Multi‑Platform Account Executive
who loves building relationships, winning new business, and creating smart marketing campaigns that actually work. If you’re competitive, organized, and want a career path in modern media + marketing, this role is for you.
Sell TV + digital
marketing solutions that help local and regional businesses grow (broadcast, streaming/CTV, programmatic, paid social, paid search, and more).
Build relationships with
direct clients and agencies
across the Raleigh‑Durham‑Fayetteville market.
Own the full sales cycle:
prospect ? pitch ? close ? launch ? optimize ? recap .
Create big, creative, results‑driven ideas—then work with our digital, marketing, and production teams to bring them to life.
Prospect consistently and develop
new revenue
in non‑traditional categories (think: new‑to‑TV advertisers, digital‑first brands, challenger brands, franchise groups).
Present campaigns with confidence—using insights, examples, and performance expectations that make sense to clients.
Negotiate and structure agreements that hit
client goals
and
station revenue
targets.
Track your activity and pipeline in
CRM , forecast accurately, and manage deadlines like a pro.
Stay curious and keep learning as the media world evolves (streaming, creators, measurement, AI tools, etc.).
Be a great teammate—collaborate across sales, digital, creative services, traffic, and finance so campaigns launch clean and deliver strong results.
What success looks like
You’re building a healthy pipeline and consistently bringing in
new business .
You grow accounts from single‑platform buys into
integrated TV + digital
partnerships.
Your clients renew because you deliver great service, strong ideas, and measurable outcomes.
Requirements What we’re looking for
5+ years
of experience in sales, advertising, media, marketing, or business development (TV/digital experience is a plus—but if you’re a fast learner, we’ll train).
Strong communication skills and
comfortable presenting
to decision‑makers.
Competitive, self‑motivated, and organized—someone who loves goals and chasing wins.
Able to think strategically: you don’t just sell spots—you sell
solutions .
Comfortable using tools like
Excel, PowerPoint, Teams , and CRM systems.
A team‑first attitude with the ability to work independently.
Experience selling
CTV/streaming , programmatic, paid social, or paid search.
Nice to have (not required)
Agency‑side experience or experience managing agency relationships.
Local market knowledge in Raleigh/Durham/Chapel Hill/Cary/Fayetteville and surrounding counties.
Work style / environment This is an in‑office role with time spent both at your desk and in the field.
In‑office: proposal building, prospecting calls, presentations, CRM/pipeline updates, internal meetings.
In the field: client meetings, agency visits, community events, and station engagements.
Occasional lifting of materials for presentations/events may be required.
Why CBS 17
A trusted local news brand with major reach across TV + digital.
A collaborative team environment with resources to help you win.
A role where you can build real marketing skills and a long‑term sales career.
Additional Information: 8:30am - 5:30pm M-F
***** EOE/MINORITIES/FEMALES/VETERANS/DISABLED *****
#J-18808-Ljbffr
is America’s largest local TV and media company, with nearly 200 owned or partner stations in 116 markets and a fast‑growing digital business. At
CBS 17 (WNCN) , we cover what matters across the Triangle and beyond—breaking news, weather, sports, and community storytelling—on-air and across streaming, social, and digital.
We’re looking for a hungry, high‑energy
Multi‑Platform Account Executive
who loves building relationships, winning new business, and creating smart marketing campaigns that actually work. If you’re competitive, organized, and want a career path in modern media + marketing, this role is for you.
Sell TV + digital
marketing solutions that help local and regional businesses grow (broadcast, streaming/CTV, programmatic, paid social, paid search, and more).
Build relationships with
direct clients and agencies
across the Raleigh‑Durham‑Fayetteville market.
Own the full sales cycle:
prospect ? pitch ? close ? launch ? optimize ? recap .
Create big, creative, results‑driven ideas—then work with our digital, marketing, and production teams to bring them to life.
Prospect consistently and develop
new revenue
in non‑traditional categories (think: new‑to‑TV advertisers, digital‑first brands, challenger brands, franchise groups).
Present campaigns with confidence—using insights, examples, and performance expectations that make sense to clients.
Negotiate and structure agreements that hit
client goals
and
station revenue
targets.
Track your activity and pipeline in
CRM , forecast accurately, and manage deadlines like a pro.
Stay curious and keep learning as the media world evolves (streaming, creators, measurement, AI tools, etc.).
Be a great teammate—collaborate across sales, digital, creative services, traffic, and finance so campaigns launch clean and deliver strong results.
What success looks like
You’re building a healthy pipeline and consistently bringing in
new business .
You grow accounts from single‑platform buys into
integrated TV + digital
partnerships.
Your clients renew because you deliver great service, strong ideas, and measurable outcomes.
Requirements What we’re looking for
5+ years
of experience in sales, advertising, media, marketing, or business development (TV/digital experience is a plus—but if you’re a fast learner, we’ll train).
Strong communication skills and
comfortable presenting
to decision‑makers.
Competitive, self‑motivated, and organized—someone who loves goals and chasing wins.
Able to think strategically: you don’t just sell spots—you sell
solutions .
Comfortable using tools like
Excel, PowerPoint, Teams , and CRM systems.
A team‑first attitude with the ability to work independently.
Experience selling
CTV/streaming , programmatic, paid social, or paid search.
Nice to have (not required)
Agency‑side experience or experience managing agency relationships.
Local market knowledge in Raleigh/Durham/Chapel Hill/Cary/Fayetteville and surrounding counties.
Work style / environment This is an in‑office role with time spent both at your desk and in the field.
In‑office: proposal building, prospecting calls, presentations, CRM/pipeline updates, internal meetings.
In the field: client meetings, agency visits, community events, and station engagements.
Occasional lifting of materials for presentations/events may be required.
Why CBS 17
A trusted local news brand with major reach across TV + digital.
A collaborative team environment with resources to help you win.
A role where you can build real marketing skills and a long‑term sales career.
Additional Information: 8:30am - 5:30pm M-F
***** EOE/MINORITIES/FEMALES/VETERANS/DISABLED *****
#J-18808-Ljbffr