Sr. Product Marketing Manager, Competitive Intelligence
Yubico Inc., Santa Clara, California, us, 95053
Overview
Meet Yubico: the creator of the most secure passkeys and a leading provider of hardware authentication security keys. Our mission is to make secure login easy and available for everyone. Yubico was founded in 2007 and is public on Nasdaq Stockholm Main Market: YUBICO. Our customers include Fortune 500 companies, government agencies and millions of individuals in over 160 countries that rely on Yubico technology to secure access to computers, online services and mobile apps. We work with organizations of varying sizes, from large corporations such as Google, Amazon, Microsoft and Hyatt, to companies like Dyson. Yubico is a global company with employees in over 14 countries, headquartered in Stockholm, Sweden and Santa Clara, CA. We donate YubiKeys to organizations helping at-risk individuals through our philanthropic initiative, Secure it Forward. What we offer
Freedom and Flexibility:
At Yubico, we want you to be productive whether you work 100% from home or in a hybrid/onsite setup. We balance high growth with sustainability by prioritizing rest. Yubico Values:
We empower employees with an open space to have their voices heard and foster inclusion. Employee Resource Groups support community across Yubico. We donate YubiKeys to organizations in need and invite you to read more about our work here. Social Connection:
We value relationships and stay connected through our virtual workspace, celebrations of wins, and active Slack communities. Check out our Life at Yubico page on LinkedIn and our awards here. The Role
As a core member of the Competitive Intelligence (CI) function within the Product Marketing Manager team, you will collaborate with the Senior Director of PMM/CI to scale our intelligence function. You will build the "Intel Engine" by working with the Product & Technology team and third‑party research partners to translate complex inputs into simple, high‑impact sales assets. If you enjoy turning a 10‑page technical report into a 30‑second positioning pitch for a sales rep, this role is for you. Responsibilities
Execute Competitive Asset Production (50%):
Tier 1 assets (battlecards, one‑pagers, objection handlers and talk tracks) for competitive threats; partner with Product & Technology to translate technical differentiation into value‑based sales positioning; update assets after major competitive announcements. Tier 2 & 3 Coverage:
Produce assets for secondary competitors within the strategic framework; monitor pricing changes, feature launches and positioning shifts; flag threats early. The Translation Engine:
Synthesize complex technical insights into punchy, value‑based positioning and 30‑second sales pitches; write competitive messaging focused on business outcomes. Operate the Intel Engine:
Run CI workflows including field intelligence coordination, pattern tag processing, news aggregation and AI‑assisted synthesis; leverage external vendors to scale coverage while maintaining quality; continuously improve efficiency. Asset Lifecycle Management:
Manage CI library in the sales enablement platform and track usage; gather feedback and improve based on adoption data; ensure sales can find assets during live calls. Responsibilities (continued)
Activate the Field & Enable Sales (30%):
Serve as first responder to field competitive questions, triage and respond within 24–48 hours; coordinate intelligence flow across cross‑functional teams; process weekly field intelligence using pattern tag workflows and AI‑assisted analysis. Bi‑Weekly Competitive Digest: Curate and publish an internal CI newsletter with concise, high‑signal content. Sales Enablement & Training: Present at bi‑monthly Global Sales Enablement calls; partner with Enablement to embed CI into onboarding and certification; deliver competitive sprint sessions for major deals. Intelligence Analysis & CI Operations (20%):
Pull and analyze win/loss data and AI outputs weekly; identify patterns and trends; maintain radar on Tier 2/3 competitors and flag threats; manage vendor relationships and internal CI tools; build monthly CI performance dashboards; support web and campaign updates for competitive pages in collaboration with Marketing. Who You Are
The Synthesizer:
You collect and analyze research to provide sales with the 3 key points that matter. The Storyteller:
You translate technical features into business value and persuasive arguments that close deals. The Tech Optimist:
You are digitally fluent and proactively embrace AI tools to speed up workflows. The Partner:
You can discuss technical details with engineers and simplify concepts for sales. Basic Qualifications
5–7+ years in Product Marketing, Competitive Intelligence, or Sales Engineering in Cybersecurity or B2B SaaS Proven track record creating sales assets used by sales teams (battlecards, one‑pagers, objection handlers) Vendor management experience with external partners and deliverables Data fluent: analyze win/loss data and translate into actionable insights Hands‑on experience with sales enablement platforms (Highspot) and CRM (Salesforce) Strong written and verbal communication; ability to present to Sales, Product and Marketing Operational excellence: track metrics, meet deadlines, manage workflows, continuously improve Bonus Qualifications
AI tool proficiency: experience using AI models to automate workflows IAM/Authentication domain knowledge: FIDO, MFA, SSO, Passkeys, Hardware Security B2B Enterprise sales experience: understand complex, multi‑stakeholder sales cycles Why Join Yubico
High‑Impact Role: Your work directly influences sales win rates and revenue Greenfield Opportunity: CI function is new and evolving Mission‑Driven: Help secure the internet for millions and protect critical infrastructure $130,000 - $150,000 a year Yubico offers a holistic Total Rewards package designed to support our employees. For this role, the annual salary range is $130,000 to $150,000 for candidates located in the San Francisco Bay Area. For roles in other locations, compensation is based on data from the Radford McLagan Compensation Database and other factors such as education, experience and job knowledge. #LI-Remote #LI-AS1 Benefits & Equal Opportunity
Our U.S. benefits are designed for your well‑being:
Health coverage with top‑tier plans; we cover 100% of your premium and 85% for your family. Retirement plan includes a 401K match up to 6% with immediate vesting. Wellness reimbursement provides up to 1,200 per year for eligible services. A yearly development stipend of 3,000 and mentorship program supports learning. Time off includes 15 vacation days, 10 holidays and 7 sick days. Paid parental leave provides 8 weeks for all parents, with birthing parents receiving 8 additional weeks. Commuter benefits are available if you commute to the office. We value a strong mission and inclusive culture; we are an equal opportunity employer and an E‑Verify participating employer. We do not accept agency resumes or referrals. Personal data submitted through this form is used for managing recruitment activities and related processes in accordance with the Yubico Privacy Notice. We may transfer data to service providers as described in the Privacy Notice.
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Meet Yubico: the creator of the most secure passkeys and a leading provider of hardware authentication security keys. Our mission is to make secure login easy and available for everyone. Yubico was founded in 2007 and is public on Nasdaq Stockholm Main Market: YUBICO. Our customers include Fortune 500 companies, government agencies and millions of individuals in over 160 countries that rely on Yubico technology to secure access to computers, online services and mobile apps. We work with organizations of varying sizes, from large corporations such as Google, Amazon, Microsoft and Hyatt, to companies like Dyson. Yubico is a global company with employees in over 14 countries, headquartered in Stockholm, Sweden and Santa Clara, CA. We donate YubiKeys to organizations helping at-risk individuals through our philanthropic initiative, Secure it Forward. What we offer
Freedom and Flexibility:
At Yubico, we want you to be productive whether you work 100% from home or in a hybrid/onsite setup. We balance high growth with sustainability by prioritizing rest. Yubico Values:
We empower employees with an open space to have their voices heard and foster inclusion. Employee Resource Groups support community across Yubico. We donate YubiKeys to organizations in need and invite you to read more about our work here. Social Connection:
We value relationships and stay connected through our virtual workspace, celebrations of wins, and active Slack communities. Check out our Life at Yubico page on LinkedIn and our awards here. The Role
As a core member of the Competitive Intelligence (CI) function within the Product Marketing Manager team, you will collaborate with the Senior Director of PMM/CI to scale our intelligence function. You will build the "Intel Engine" by working with the Product & Technology team and third‑party research partners to translate complex inputs into simple, high‑impact sales assets. If you enjoy turning a 10‑page technical report into a 30‑second positioning pitch for a sales rep, this role is for you. Responsibilities
Execute Competitive Asset Production (50%):
Tier 1 assets (battlecards, one‑pagers, objection handlers and talk tracks) for competitive threats; partner with Product & Technology to translate technical differentiation into value‑based sales positioning; update assets after major competitive announcements. Tier 2 & 3 Coverage:
Produce assets for secondary competitors within the strategic framework; monitor pricing changes, feature launches and positioning shifts; flag threats early. The Translation Engine:
Synthesize complex technical insights into punchy, value‑based positioning and 30‑second sales pitches; write competitive messaging focused on business outcomes. Operate the Intel Engine:
Run CI workflows including field intelligence coordination, pattern tag processing, news aggregation and AI‑assisted synthesis; leverage external vendors to scale coverage while maintaining quality; continuously improve efficiency. Asset Lifecycle Management:
Manage CI library in the sales enablement platform and track usage; gather feedback and improve based on adoption data; ensure sales can find assets during live calls. Responsibilities (continued)
Activate the Field & Enable Sales (30%):
Serve as first responder to field competitive questions, triage and respond within 24–48 hours; coordinate intelligence flow across cross‑functional teams; process weekly field intelligence using pattern tag workflows and AI‑assisted analysis. Bi‑Weekly Competitive Digest: Curate and publish an internal CI newsletter with concise, high‑signal content. Sales Enablement & Training: Present at bi‑monthly Global Sales Enablement calls; partner with Enablement to embed CI into onboarding and certification; deliver competitive sprint sessions for major deals. Intelligence Analysis & CI Operations (20%):
Pull and analyze win/loss data and AI outputs weekly; identify patterns and trends; maintain radar on Tier 2/3 competitors and flag threats; manage vendor relationships and internal CI tools; build monthly CI performance dashboards; support web and campaign updates for competitive pages in collaboration with Marketing. Who You Are
The Synthesizer:
You collect and analyze research to provide sales with the 3 key points that matter. The Storyteller:
You translate technical features into business value and persuasive arguments that close deals. The Tech Optimist:
You are digitally fluent and proactively embrace AI tools to speed up workflows. The Partner:
You can discuss technical details with engineers and simplify concepts for sales. Basic Qualifications
5–7+ years in Product Marketing, Competitive Intelligence, or Sales Engineering in Cybersecurity or B2B SaaS Proven track record creating sales assets used by sales teams (battlecards, one‑pagers, objection handlers) Vendor management experience with external partners and deliverables Data fluent: analyze win/loss data and translate into actionable insights Hands‑on experience with sales enablement platforms (Highspot) and CRM (Salesforce) Strong written and verbal communication; ability to present to Sales, Product and Marketing Operational excellence: track metrics, meet deadlines, manage workflows, continuously improve Bonus Qualifications
AI tool proficiency: experience using AI models to automate workflows IAM/Authentication domain knowledge: FIDO, MFA, SSO, Passkeys, Hardware Security B2B Enterprise sales experience: understand complex, multi‑stakeholder sales cycles Why Join Yubico
High‑Impact Role: Your work directly influences sales win rates and revenue Greenfield Opportunity: CI function is new and evolving Mission‑Driven: Help secure the internet for millions and protect critical infrastructure $130,000 - $150,000 a year Yubico offers a holistic Total Rewards package designed to support our employees. For this role, the annual salary range is $130,000 to $150,000 for candidates located in the San Francisco Bay Area. For roles in other locations, compensation is based on data from the Radford McLagan Compensation Database and other factors such as education, experience and job knowledge. #LI-Remote #LI-AS1 Benefits & Equal Opportunity
Our U.S. benefits are designed for your well‑being:
Health coverage with top‑tier plans; we cover 100% of your premium and 85% for your family. Retirement plan includes a 401K match up to 6% with immediate vesting. Wellness reimbursement provides up to 1,200 per year for eligible services. A yearly development stipend of 3,000 and mentorship program supports learning. Time off includes 15 vacation days, 10 holidays and 7 sick days. Paid parental leave provides 8 weeks for all parents, with birthing parents receiving 8 additional weeks. Commuter benefits are available if you commute to the office. We value a strong mission and inclusive culture; we are an equal opportunity employer and an E‑Verify participating employer. We do not accept agency resumes or referrals. Personal data submitted through this form is used for managing recruitment activities and related processes in accordance with the Yubico Privacy Notice. We may transfer data to service providers as described in the Privacy Notice.
#J-18808-Ljbffr