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Marketing Operations Specialist

Procare Solutions, Denver, Colorado, United States, 80285

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For over 30 years, Procare Solutions has been dedicated to empowering early childhood educators by providing products and services that enable them to focus on the care, safety and education of children. We recognize the responsibility that comes with nurturing and educating children, which is why our child care management solutions are designed to automate business processes, help ensure safety and compliance, communicate with families and provide educational resources and training to help teachers and children thrive.

Over 40,000 satisfied customers have chosen Procare Solutions as their trusted partner in providing exceptional care for young minds.

A Little About the Role The Marketing Operations Specialist is a critical component of our marketing engine. This role manages the systems, data, and processes that power scalable, measurable, and high-performing marketing campaigns. You’ll be responsible for managing Pardot (Marketing Cloud Account Engagement), optimizing our marketing technology stack, delivering actionable analytics, and ensuring campaigns run smoothly from launch through analysis. Reporting to the marketing operations manager this role spans marketing technology, marketing analytics and campaign execution.

What you’ll do:

Manage and maintain marketing technology stack, including MAP

Build, optimize, and maintain engagement studio programs, automation rules, dynamic lists and segmentation logic, email templates, landing pages, and forms

Develop and implement marketing workflows and standardized processes

Create and maintain marketing dashboards and performance reporting across Pardot, Salesforce and Power BI

Support lead management and lead scoring initiatives

Manage campaign setup end-to-end including campaign hierarchy, Salesforce campaign alignment, Tracking parameters (UTMs) and attribution readiness

Perform data hygiene and database management

Monitor sync errors, data discrepancies, and platform health; proactively troubleshoot issues

Assist in developing and maintaining marketing technology integrations

Our ideal candidate will have:

Bachelor's degree in Marketing, Business, or related field

2-3 years' of marketing operations or marketing technology experience

Proficiency in Salesforce, Marketo, HubSpot, or similar marketing platforms

Strong analytical and problem-solving skills

Excellent attention to detail and process optimization capabilities

Advanced Excel and data manipulation skills

Marketing automation platform expertise

Data visualization tools knowledge

Basic SQL and reporting skills

Pardot certification

Experience in B2B SaaS marketing operations

Why Procare?

HSA option with employer contributions

Vacation time, holidays, sick days, volunteer & personal days

401K Plan with employer match and immediate vesting

Employee Stock Purchase Plan

Employee Discount Program

Medical, Dependent Care, and Transportation FSA Plans

Company paid Short and Long-Term disability and Life Insurance

RTD EcoPass for all Denver employees

Tuition Reimbursement and continued Professional Development

Fast paced, high energy workplace environment in prime downtown location

Regular company provided meals

$74,000 - $85,500/year DOE

Location This position is based in our Denver, CO office. We are currently in a hybrid in-office/remote working model based on business needs. Candidates must be willing and able to work from our Denver, CO office a minimum of 3 days a week.

As set forth in Procare Solutions’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

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