Sales and Marketing Manager
Senior Helpers – Kowalke Parent Account, Greenville, South Carolina, us, 29610
We are looking for a closer who is motivated to meet the sales objectives of a rapidly growing business. This role has a competitive base salary and large bonus potential based on achieving company and personal goals.
The Sales & Marketing Manager will directly generate new client leads by building relationships. This role will be accomplished through developing, maintaining, and expanding relationships with professionals in the community who can refer potential clients. This role is responsible for maintaining and developing new and innovative marketing methods following industry best practices.
Primary Responsibilities
Analyze market conditions and trends, including, but not limited to, competitors and influence centers; the overall goal is to explore areas of business opportunity. Identify all local influence centers (hospitals, senior living communities including independent, assisted, memory care, skilled nursing, rehabilitation, respite care, hospice, home health, physician practices, VA, and other related healthcare providers) to determine referral sources and build lasting and meaningful relationships. Work closely with ownership to develop sales and marketing priorities that are aligned with the strategy and objectives of the business. Develop and manage new referral sources through face-to-face meetings, networking, and digital strategies.
Personally visit and arrange meetings with people responsible for or in a position to refer clients. Arrange presentations of Senior Helpers services at meetings in healthcare and senior-related organizations. Proactively refer clients and families to community partners to further strengthen referral source relationships.
Attend trade shows, conferences, and community networking events representing Senior Helpers services. Network with others in the industry to develop additional referral sources. Coordinate and manage digital marketing functions with the direction and collaboration of leadership/owner and internal marketing team. Assist in coordinating and managing various marketing and advertising methods, including social media, digital marketing, direct mail, and print ads. Maintain and manage the (CRM) Customer Relationship Management system. Develop and maintain weekly activity reports and track KPIs and marketing data. Utilize monthly marketing calendar and plan to coordinate activities. Organize daily network and relationship-building tasks. Meet/exceed sales and marketing KPIs and Personal SMART Goals. Perform In-home assessments of Prospective Clients leveraging Senior Helpers proprietary assessment process. Become a trusted advisor for prospective clients and families by providing guidance related to financial and other available community resources. Qualifications
Bachelor's degree in marketing or related field or three years of related work experience in marketing, sales, and/or business development in home care, home health, or healthcare in lieu of degree. Minimum of one year’s experience in the healthcare industry developing and managing a sales strategy is preferred. Must have exceptional organizational, rapport-building skills and excellent follow-up, be an active listener and attentive to detail, as well as prioritize tasks in a changing environment. Must have excellent communication skills. Ability to maintain consistent relationships with prospects and referral sources. Self-starter who is solutions driven, motivated, and results-oriented to maximize growth potential. Ability to develop partnerships by gaining the commitment and buy-in of others. Understanding and adhering to SMART goals and other performance goals set by the supervisor. Proficiency in Microsoft Word, Excel, PowerPoint, Internet, and Outlook required. Ability to learn software programs quickly. Ability to work independently and as a positive member of the team. Must have a valid driver's license with a good driving record and reliable transportation. Excellent verbal and written communication skills. Must be a Road Warrior and adaptable to traveling within and between assigned territories.
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Analyze market conditions and trends, including, but not limited to, competitors and influence centers; the overall goal is to explore areas of business opportunity. Identify all local influence centers (hospitals, senior living communities including independent, assisted, memory care, skilled nursing, rehabilitation, respite care, hospice, home health, physician practices, VA, and other related healthcare providers) to determine referral sources and build lasting and meaningful relationships. Work closely with ownership to develop sales and marketing priorities that are aligned with the strategy and objectives of the business. Develop and manage new referral sources through face-to-face meetings, networking, and digital strategies.
Personally visit and arrange meetings with people responsible for or in a position to refer clients. Arrange presentations of Senior Helpers services at meetings in healthcare and senior-related organizations. Proactively refer clients and families to community partners to further strengthen referral source relationships.
Attend trade shows, conferences, and community networking events representing Senior Helpers services. Network with others in the industry to develop additional referral sources. Coordinate and manage digital marketing functions with the direction and collaboration of leadership/owner and internal marketing team. Assist in coordinating and managing various marketing and advertising methods, including social media, digital marketing, direct mail, and print ads. Maintain and manage the (CRM) Customer Relationship Management system. Develop and maintain weekly activity reports and track KPIs and marketing data. Utilize monthly marketing calendar and plan to coordinate activities. Organize daily network and relationship-building tasks. Meet/exceed sales and marketing KPIs and Personal SMART Goals. Perform In-home assessments of Prospective Clients leveraging Senior Helpers proprietary assessment process. Become a trusted advisor for prospective clients and families by providing guidance related to financial and other available community resources. Qualifications
Bachelor's degree in marketing or related field or three years of related work experience in marketing, sales, and/or business development in home care, home health, or healthcare in lieu of degree. Minimum of one year’s experience in the healthcare industry developing and managing a sales strategy is preferred. Must have exceptional organizational, rapport-building skills and excellent follow-up, be an active listener and attentive to detail, as well as prioritize tasks in a changing environment. Must have excellent communication skills. Ability to maintain consistent relationships with prospects and referral sources. Self-starter who is solutions driven, motivated, and results-oriented to maximize growth potential. Ability to develop partnerships by gaining the commitment and buy-in of others. Understanding and adhering to SMART goals and other performance goals set by the supervisor. Proficiency in Microsoft Word, Excel, PowerPoint, Internet, and Outlook required. Ability to learn software programs quickly. Ability to work independently and as a positive member of the team. Must have a valid driver's license with a good driving record and reliable transportation. Excellent verbal and written communication skills. Must be a Road Warrior and adaptable to traveling within and between assigned territories.
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