Senior Analyst, Product Marketing – Web & Digital Experience Strategy
Salesforce, Inc., Indianapolis, Indiana, us, 46262
## Senior Analyst, Product Marketing – Web & Digital Experience StrategyThis role sits at the intersection of Product Marketing, Integrated Marketing, and Digital Experience. You’ll focus on what experiences we create, why they exist, and how they connect across channels — ensuring web plays the right role within larger customer journeys, not operating as a standalone execution function.While web remains a critical surface area, this role is not responsible for hands-on site production or page builds. Instead, you’ll partner closely with Digital, Creative, and Campaign teams to influence structure, messaging, content strategy, and conversion paths — helping translate marketing strategy into cohesive digital experiences.* Help define how web experiences support campaigns, launches, and always-on marketing programs* Provide strategic input on site structure, discoverability, and experience flow in partnership with Digital teams* Ensure web experiences reflect customer intent, campaign goals, and product positioning- Contribute to web experience frameworks, including:
* Page and experience types
* Content patterns and modular storytelling
* Offer strategy and CTA placement
* Conversion paths across funnel stages* Content prioritization* Offer strategy* Experience improvements* Product Marketing* Integrated Marketing and Campaign teams* Digital Experience and Creative teams* Regional and field marketing partners* Web and digital experiences clearly support campaign, launch, and pipeline objectives* Campaign narratives and offers feel cohesive across channels, with web playing a defined role* Content and experiences are intentional, well-structured, and aligned to audience needs* Digital teams receive clear strategic direction and context for execution* Stakeholders trust you as a thoughtful partner on digital experience and campaign alignment* You’re recognized as a growing strategic voice in how digital experiences support go-to-market motion* 3–6 years of experience in product marketing, integrated marketing, or digital marketing roles* Experience working closely with web and digital experience teams, even if not executing directly* Familiarity with campaign-based marketing, content strategy, and lead generation models* Experience collaborating with SEO, SEM, or analytics partners* Ability to think strategically while operating within fast-moving, cross-functional environments* Strong strategic thinking with the ability to translate ideas into clear direction* Understanding of how web, content, and campaigns work together within customer journeys* Comfort working with frameworks, messaging structures, and experience models* Clear communicator who can align multiple teams around shared goals* Curious, proactive, and eager to grow into broader GTM and strategy responsibilities* Experience with Salesforce Marketing Cloud or similar enterprise marketing platforms* Familiarity with CMS and marketing automation concepts (without owning execution)* Exposure to B2B SaaS or enterprise go-to-market models* Experience supporting global or regional marketing effortsThis role helps ensure our digital experiences are intentional, connected, and grounded in strategy — not just well-designed or well-executed. By bridging Product Marketing, Campaigns, and Digital teams, you’ll help Salesforce Marketing Cloud show up as one cohesive brand across channels, while building deep expertise in integrated digital experience strategy within a leading enterprise organization.When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and *be your best*, and our AI agents accelerate your impact so you can *do your best*. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. #J-18808-Ljbffr
* Page and experience types
* Content patterns and modular storytelling
* Offer strategy and CTA placement
* Conversion paths across funnel stages* Content prioritization* Offer strategy* Experience improvements* Product Marketing* Integrated Marketing and Campaign teams* Digital Experience and Creative teams* Regional and field marketing partners* Web and digital experiences clearly support campaign, launch, and pipeline objectives* Campaign narratives and offers feel cohesive across channels, with web playing a defined role* Content and experiences are intentional, well-structured, and aligned to audience needs* Digital teams receive clear strategic direction and context for execution* Stakeholders trust you as a thoughtful partner on digital experience and campaign alignment* You’re recognized as a growing strategic voice in how digital experiences support go-to-market motion* 3–6 years of experience in product marketing, integrated marketing, or digital marketing roles* Experience working closely with web and digital experience teams, even if not executing directly* Familiarity with campaign-based marketing, content strategy, and lead generation models* Experience collaborating with SEO, SEM, or analytics partners* Ability to think strategically while operating within fast-moving, cross-functional environments* Strong strategic thinking with the ability to translate ideas into clear direction* Understanding of how web, content, and campaigns work together within customer journeys* Comfort working with frameworks, messaging structures, and experience models* Clear communicator who can align multiple teams around shared goals* Curious, proactive, and eager to grow into broader GTM and strategy responsibilities* Experience with Salesforce Marketing Cloud or similar enterprise marketing platforms* Familiarity with CMS and marketing automation concepts (without owning execution)* Exposure to B2B SaaS or enterprise go-to-market models* Experience supporting global or regional marketing effortsThis role helps ensure our digital experiences are intentional, connected, and grounded in strategy — not just well-designed or well-executed. By bridging Product Marketing, Campaigns, and Digital teams, you’ll help Salesforce Marketing Cloud show up as one cohesive brand across channels, while building deep expertise in integrated digital experience strategy within a leading enterprise organization.When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and *be your best*, and our AI agents accelerate your impact so you can *do your best*. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. #J-18808-Ljbffr