If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.
We’re reimagining how Integrated Channel Marketing fuels annuity growth—and this leader will help take us there.
We’re looking for an experienced, data‑driven marketing leader to own and evolve our
Integrated Channel Marketing
strategy across annuity distribution channels. This role is a backfill with
sharper focus, greater clarity, and bigger opportunity : to optimize how we engage prospects, enable sales, and convert interest into high‑quality leads and opportunities.
If you thrive at the intersection of
strategy, execution, and analytics , and love turning engagement data into smarter marketing decisions, this role offers a chance to make a visible, measurable impact.
What You’ll Lead You’ll lead a high‑performing Integrated Channel Marketing team responsible for designing and executing marketing programs that support our annuity distributors and sales partners across channels.
Sales enablement support
that equips distribution partners with the right content, tools, and experiences at each stage of the sales journey
Web experience strategy , including site structure, content, and journeys designed to educate, engage, and convert
Paid media and social media programs
that drive awareness, engagement, and qualified demand
Webinars and virtual events
that educate prospects and partners while generating actionable leads
Prospecting and nurture email journeys
that move leads through the funnel with intention and precision
Across all of this, your north star will be
driving more—and better—leads for sales .
What Makes This Role Different This role goes beyond “running campaigns.”
Optimizing marketing tactics
based on performance and audience behavior
Using engagement data and insights
to improve targeting, messaging, and channel mix
Partnering closely with sales and distribution
to align on lead quality, handoffs, and outcomes
Continuously testing, learning, and improving
how marketing supports growth
You’ll have the mandate to refine how we measure success, evolve our approach, and raise the bar for integrated marketing effectiveness.
What Success Looks Like In your first 12–18 months, success will look like:
Clear, cohesive integrated channel strategies aligned to distribution priorities
Strong collaboration with sales and distribution leaders
Improved performance across key demand and engagement metrics
More consistent delivery of high‑quality leads and opportunities
A team that feels focused, empowered, and excited about the work
The Ideal Background We’re likely looking for someone who brings:
Deep experience in
integrated, multi‑channel marketing
A strong point of view on
demand generation, lead management, and funnel performance
Comfort using
data, analytics, and insights
to optimize marketing programs
Experience leading and developing a team
Financial services, annuities, or regulated‑industry experience (nice to have, not required)
Why Join Us
A
clear mandate
and visible leadership role
The ability to
shape how integrated channel marketing evolves
A team doing meaningful, growth‑oriented work
The chance to combine
strategy, execution, and measurable impact
for Nationwide’s largest business unit
This is a hybrid position located in Columbus, Ohio, and you will be required to come into the office 3 days per week.
FINRA Series 6 required at time of application or you will be required to get it within 120 days.
Key Responsibilities
Leads in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
Leads sophisticated projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.
Leads creative development and provides specific feedback on look and feel and develops strong creative briefs.
Monitors emerging innovative trends in content, design and marketing tactics.
Reviews and analyzes customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior. Helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
Ensures programs are on strategy and on schedule.
May perform other responsibilities as assigned.
Reporting Relationships : Reports to Director/Associate Vice President/Vice President. This is an individual contributor and may manage a team based on organizational structure; may also lead virtual and project teams.
Typical Skills and Experience Education : Bachelor’s degree in marketing, business administration or related field; graduate degree highly desirable.
License/Certification/Designation : Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period.
Experience : Typically, 10 or more years related professional experience in marketing, field sales management, insurance or related field. Master’s degree may be substituted for a portion of the experience requirements as appropriate. Prior marketing development and project leadership exposure/experience preferred.
Knowledge, Abilities and Skills : In-depth knowledge of marketing methodologies, insurance and/or financial services products including regulatory environment, distribution systems, and customers preferred. Knowledge of product distribution methods. Ability to develop and review research studies, communicate research findings, market recommendations based on findings, develop and negotiate contracts/service agreements with internal/external contacts, and lead multiple projects planning projects. Ability to function independently or in a team environment. Demonstrates core marketing proficiencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications. Command of and ability to understand and deliver customer focus, operating capabilities, and strategic capabilities.
Other criteria, including leadership skills, competencies and experiences may take precedence.
Values Regularly and consistently demonstrates Nationwide Values.
Job Conditions Overtime Eligibility : Exempt (Not eligible)
Working Conditions : Normal office environment. Ability to work extended and/or non standard hours based on project load. Travel as required.
ADA : The above statements cover what are generally believed to the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.
Benefits We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer.
Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.
#J-18808-Ljbffr
We’re reimagining how Integrated Channel Marketing fuels annuity growth—and this leader will help take us there.
We’re looking for an experienced, data‑driven marketing leader to own and evolve our
Integrated Channel Marketing
strategy across annuity distribution channels. This role is a backfill with
sharper focus, greater clarity, and bigger opportunity : to optimize how we engage prospects, enable sales, and convert interest into high‑quality leads and opportunities.
If you thrive at the intersection of
strategy, execution, and analytics , and love turning engagement data into smarter marketing decisions, this role offers a chance to make a visible, measurable impact.
What You’ll Lead You’ll lead a high‑performing Integrated Channel Marketing team responsible for designing and executing marketing programs that support our annuity distributors and sales partners across channels.
Sales enablement support
that equips distribution partners with the right content, tools, and experiences at each stage of the sales journey
Web experience strategy , including site structure, content, and journeys designed to educate, engage, and convert
Paid media and social media programs
that drive awareness, engagement, and qualified demand
Webinars and virtual events
that educate prospects and partners while generating actionable leads
Prospecting and nurture email journeys
that move leads through the funnel with intention and precision
Across all of this, your north star will be
driving more—and better—leads for sales .
What Makes This Role Different This role goes beyond “running campaigns.”
Optimizing marketing tactics
based on performance and audience behavior
Using engagement data and insights
to improve targeting, messaging, and channel mix
Partnering closely with sales and distribution
to align on lead quality, handoffs, and outcomes
Continuously testing, learning, and improving
how marketing supports growth
You’ll have the mandate to refine how we measure success, evolve our approach, and raise the bar for integrated marketing effectiveness.
What Success Looks Like In your first 12–18 months, success will look like:
Clear, cohesive integrated channel strategies aligned to distribution priorities
Strong collaboration with sales and distribution leaders
Improved performance across key demand and engagement metrics
More consistent delivery of high‑quality leads and opportunities
A team that feels focused, empowered, and excited about the work
The Ideal Background We’re likely looking for someone who brings:
Deep experience in
integrated, multi‑channel marketing
A strong point of view on
demand generation, lead management, and funnel performance
Comfort using
data, analytics, and insights
to optimize marketing programs
Experience leading and developing a team
Financial services, annuities, or regulated‑industry experience (nice to have, not required)
Why Join Us
A
clear mandate
and visible leadership role
The ability to
shape how integrated channel marketing evolves
A team doing meaningful, growth‑oriented work
The chance to combine
strategy, execution, and measurable impact
for Nationwide’s largest business unit
This is a hybrid position located in Columbus, Ohio, and you will be required to come into the office 3 days per week.
FINRA Series 6 required at time of application or you will be required to get it within 120 days.
Key Responsibilities
Leads in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
Leads sophisticated projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.
Leads creative development and provides specific feedback on look and feel and develops strong creative briefs.
Monitors emerging innovative trends in content, design and marketing tactics.
Reviews and analyzes customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior. Helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
Ensures programs are on strategy and on schedule.
May perform other responsibilities as assigned.
Reporting Relationships : Reports to Director/Associate Vice President/Vice President. This is an individual contributor and may manage a team based on organizational structure; may also lead virtual and project teams.
Typical Skills and Experience Education : Bachelor’s degree in marketing, business administration or related field; graduate degree highly desirable.
License/Certification/Designation : Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period.
Experience : Typically, 10 or more years related professional experience in marketing, field sales management, insurance or related field. Master’s degree may be substituted for a portion of the experience requirements as appropriate. Prior marketing development and project leadership exposure/experience preferred.
Knowledge, Abilities and Skills : In-depth knowledge of marketing methodologies, insurance and/or financial services products including regulatory environment, distribution systems, and customers preferred. Knowledge of product distribution methods. Ability to develop and review research studies, communicate research findings, market recommendations based on findings, develop and negotiate contracts/service agreements with internal/external contacts, and lead multiple projects planning projects. Ability to function independently or in a team environment. Demonstrates core marketing proficiencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications. Command of and ability to understand and deliver customer focus, operating capabilities, and strategic capabilities.
Other criteria, including leadership skills, competencies and experiences may take precedence.
Values Regularly and consistently demonstrates Nationwide Values.
Job Conditions Overtime Eligibility : Exempt (Not eligible)
Working Conditions : Normal office environment. Ability to work extended and/or non standard hours based on project load. Travel as required.
ADA : The above statements cover what are generally believed to the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.
Benefits We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer.
Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.
#J-18808-Ljbffr