Overview
Our client provides an entire suite of software applications specialized for the oil & gas industry. Their portfolio includes engineering software, training modules and simulators to help with calculations to mitigate risk, accelerate projects and enhance performance. We are seeking a strategic
Account Based Marketing (ABM) Specialist . This is not a broad-net demand generation role; it is a high-precision position focused on 100% Account-Based Marketing for the Integrity product line. You will be "attached at the hip" with the Sales team to map strategic accounts and execute high-touch campaigns to expand our footprint within the world’s largest energy companies. Responsibilities
Job DescriptionAccount Orchestration:
Work with Strategic Account Managers to map out key accounts in-depth, identifying "whitespace" and new divisions for expansion. High-Volume Execution:
Manage a robust calendar of ABM tactics, including 20+ live "Lunch and Learn" events and up to 80 virtual webinars annually. Sales Tech Mastery:
Utilize
Apollo, HubSpot, and Gong Engage
to build automated outbound cadences and personalized marketing "air cover" for the sales team. Collaborative Strategy:
Act as the bridge between marketing and sales, ensuring 100% alignment on target personas and account-specific messaging.
#J-18808-Ljbffr
Our client provides an entire suite of software applications specialized for the oil & gas industry. Their portfolio includes engineering software, training modules and simulators to help with calculations to mitigate risk, accelerate projects and enhance performance. We are seeking a strategic
Account Based Marketing (ABM) Specialist . This is not a broad-net demand generation role; it is a high-precision position focused on 100% Account-Based Marketing for the Integrity product line. You will be "attached at the hip" with the Sales team to map strategic accounts and execute high-touch campaigns to expand our footprint within the world’s largest energy companies. Responsibilities
Job DescriptionAccount Orchestration:
Work with Strategic Account Managers to map out key accounts in-depth, identifying "whitespace" and new divisions for expansion. High-Volume Execution:
Manage a robust calendar of ABM tactics, including 20+ live "Lunch and Learn" events and up to 80 virtual webinars annually. Sales Tech Mastery:
Utilize
Apollo, HubSpot, and Gong Engage
to build automated outbound cadences and personalized marketing "air cover" for the sales team. Collaborative Strategy:
Act as the bridge between marketing and sales, ensuring 100% alignment on target personas and account-specific messaging.
#J-18808-Ljbffr