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Experiential Marketing Manager

Insight Global, New York, New York, us, 10261

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6-8+ years of Experiential Brand Marketing experience, crafting and strategizing experiential efforts for large retailers Direct experience creating interactive pop-ups for large brands/retailers Passionate about design, storytelling, social platforms, creative innovation, and emerging social trends Comfortable navigating both creative and operational details Exceptional communication, collaboration, and organization skills. Passionate about design, storytelling, social platforms, creative innovation, and emerging social trends Demonstrated ability to work independently and take ownership of projects with minimal supervision Responsibilities: Lead day-to-day execution for Lifestyle experiential initiatives (IRL experiences), with immediate focus on the strategy, concepting, and delivery of a Pop Up Store. This is not a production role. Key liaison with internal partners (i.e. Retail Marketing, Merchandising, Creative) + agency partners to execute Collaborate with internal Media, Social, Comms, and Influencer partners (+ their respective agency partners) to develop integrated marketing / promotional plans across channels Support with end to end project management including stakeholder management, driving alignment amongst cross-functional teams, and timely leadership updates Partner with agency teams to ensure all projects are executed efficiently, and within budget Previous experience in experiential marketing (strategy, execution), shoppable Pop Ups, and Fashion

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