Manager Digital Content and Experiential Storytelling
Citizens Financial Group, Inc., New York, New York, us, 10261
Manager, Digital Content & Experiential Storytelling
The Manager, Digital Content & Experiential Storytelling is a critical role within the Digital Content & Experience Strategy organization, ensuring continuity and excellence in enterprise initiatives that strengthen market presence, elevate leadership priorities, and amplify Citizens' sponsorship and corporate and community commitments. This role serves as the strategic content partner for Enterprise Sponsorships, and Corporate & Community teams, translating their priorities into compelling, multi-channel content strategies that reinforce brand trust and enterprise impact. By driving integrated programs across editorial, web, social, video, podcasts, and emerging formats, the Manager safeguards brand credibility, accelerates speed-to-market, and mitigates reputational risk during high-visibility campaigns. Success is measured through enterprise KPIs, including brand awareness, consideration, mid-funnel engagement, and conversion-driving traffic. The Manager combines strategic leadership with operational rigorowning planning, execution, and optimization for initiatives that shape Citizens' reputation and competitive advantage, while leading a team to deliver flawless execution. Key Responsibilities Strategic Content Partnership
Serve as the primary content partner for Corporate Communications, Sponsorships, and Community teams, translating priorities into compelling, multi-channel content strategies. Align content initiatives with corporate reputation, sponsorship activations, and community storytelling to reinforce brand trust and enterprise impact.
Experiential Storytelling & Amplification
Transform sponsorships and engagement programs into social-first content and digital experiences that maximize reach and engagement. Collaborate with internal teams to ensure activations are fully integrated into content pillars and amplification plans.
Content & Digital Experience Integration
Own quarterly and annual content marketing plans for assigned portfolios, delivering data-driven, multi-channel recommendations informed by market insights and business goals. Lead execution of complex digital content initiatives, ensuring seamless integration across platforms and alignment with enterprise messaging frameworks.
Team Leadership
Manage and mentor a team of content strategists and engagement specialists responsible for executing against enterprise content and experiential strategies. Provide clear direction, prioritize workloads, and foster collaboration across marketing, communications, and content pillars.
Operational Excellence
Manage workflows, timelines, budgets, and resources with precision, balancing multiple priorities across business lines. Guide internal and external contributors, providing editorial standards and best practices to elevate craft and delivery speed.
Measurement & Optimization
Define measurement plans, analyze performance, and convert insights into actionable optimizations that improve efficiency and ROI.
Qualifications 810+ years in digital content marketing, social media strategy, experiential marketing, or integrated marketing roles, with enterprise-scale program leadership. Proven experience managing and developing teams. Strong project management skills; ability to independently drive projects from ideation to completion while managing multiple priorities. Expertise in social amplification, content creation, and digital experience integration. Experience with social media, content measurement, and digital analytics platforms. Vendor/agency management experience is a plus. Core Competencies Strategic Thinking & Innovation Stakeholder Management Leadership & Team Development Data-Driven Decision Making Cultural & Community Awareness Hours & Work Schedule Hours per Week: 40 Work Schedule: M-F 8-5 In the Boston MA or New York NY office 4 days 1 day remote.
The Manager, Digital Content & Experiential Storytelling is a critical role within the Digital Content & Experience Strategy organization, ensuring continuity and excellence in enterprise initiatives that strengthen market presence, elevate leadership priorities, and amplify Citizens' sponsorship and corporate and community commitments. This role serves as the strategic content partner for Enterprise Sponsorships, and Corporate & Community teams, translating their priorities into compelling, multi-channel content strategies that reinforce brand trust and enterprise impact. By driving integrated programs across editorial, web, social, video, podcasts, and emerging formats, the Manager safeguards brand credibility, accelerates speed-to-market, and mitigates reputational risk during high-visibility campaigns. Success is measured through enterprise KPIs, including brand awareness, consideration, mid-funnel engagement, and conversion-driving traffic. The Manager combines strategic leadership with operational rigorowning planning, execution, and optimization for initiatives that shape Citizens' reputation and competitive advantage, while leading a team to deliver flawless execution. Key Responsibilities Strategic Content Partnership
Serve as the primary content partner for Corporate Communications, Sponsorships, and Community teams, translating priorities into compelling, multi-channel content strategies. Align content initiatives with corporate reputation, sponsorship activations, and community storytelling to reinforce brand trust and enterprise impact.
Experiential Storytelling & Amplification
Transform sponsorships and engagement programs into social-first content and digital experiences that maximize reach and engagement. Collaborate with internal teams to ensure activations are fully integrated into content pillars and amplification plans.
Content & Digital Experience Integration
Own quarterly and annual content marketing plans for assigned portfolios, delivering data-driven, multi-channel recommendations informed by market insights and business goals. Lead execution of complex digital content initiatives, ensuring seamless integration across platforms and alignment with enterprise messaging frameworks.
Team Leadership
Manage and mentor a team of content strategists and engagement specialists responsible for executing against enterprise content and experiential strategies. Provide clear direction, prioritize workloads, and foster collaboration across marketing, communications, and content pillars.
Operational Excellence
Manage workflows, timelines, budgets, and resources with precision, balancing multiple priorities across business lines. Guide internal and external contributors, providing editorial standards and best practices to elevate craft and delivery speed.
Measurement & Optimization
Define measurement plans, analyze performance, and convert insights into actionable optimizations that improve efficiency and ROI.
Qualifications 810+ years in digital content marketing, social media strategy, experiential marketing, or integrated marketing roles, with enterprise-scale program leadership. Proven experience managing and developing teams. Strong project management skills; ability to independently drive projects from ideation to completion while managing multiple priorities. Expertise in social amplification, content creation, and digital experience integration. Experience with social media, content measurement, and digital analytics platforms. Vendor/agency management experience is a plus. Core Competencies Strategic Thinking & Innovation Stakeholder Management Leadership & Team Development Data-Driven Decision Making Cultural & Community Awareness Hours & Work Schedule Hours per Week: 40 Work Schedule: M-F 8-5 In the Boston MA or New York NY office 4 days 1 day remote.