Manager Digital Content and Experiential Storytelling
Citizens Bank, Boston, Massachusetts, us, 02298
Description
The Manager, Digital Content & Experiential Storytelling is a critical role within the
Digital Content & Experience Strategy
organization, ensuring continuity and excellence in enterprise initiatives that strengthen market presence, elevate leadership priorities, and amplify Citizens’ sponsorship and corporate and community commitments. This role serves as the
strategic content partner for Enterprise Sponsorships, and Corporate & Community teams , translating their priorities into compelling, multi-channel content strategies that reinforce brand trust and enterprise impact. By driving integrated programs across editorial, web, social, video, podcasts, and emerging formats, the Manager safeguards brand credibility, accelerates speed-to-market, and mitigates reputational risk during high-visibility campaigns. Success is measured through enterprise KPIs, including
brand awareness, consideration, mid-funnel engagement, and conversion-driving traffic . The Manager combines strategic leadership with operational rigor—owning planning, execution, and optimization for initiatives that shape Citizens’ reputation and competitive advantage, while
leading a team to deliver flawless execution . Key Responsibilities
Strategic Content Partnership
Serve as the primary content partner for Corporate Communications, Sponsorships, and Community teams, translating priorities into compelling, multi-channel content strategies. Align content initiatives with corporate reputation, sponsorship activations, and community storytelling to reinforce brand trust and enterprise impact.
Experiential Storytelling & Amplification
Transform sponsorships and engagement programs into
social-first content and digital experiences
that maximize reach and engagement. Collaborate with internal teams to ensure activations are fully integrated into content pillars and amplification plans.
Content & Digital Experience Integration
Own quarterly and annual content marketing plans for assigned portfolios, delivering data-driven, multi-channel recommendations informed by market insights and business goals. Lead execution of complex digital content initiatives, ensuring seamless integration across platforms and alignment with enterprise messaging frameworks.
Team Leadership
Manage and mentor a team of content strategists and engagement specialists responsible for executing against enterprise content and experiential strategies. Provide clear direction, prioritize workloads, and foster collaboration across marketing, communications, and content pillars.
Operational Excellence
Manage workflows, timelines, budgets, and resources with precision, balancing multiple priorities across business lines. Guide internal and external contributors, providing editorial standards and best practices to elevate craft and delivery speed.
Measurement & Optimization
Define measurement plans, analyze performance, and convert insights into actionable optimizations that improve efficiency and ROI.
Qualifications
8–10+ years in
digital content marketing, social media strategy, experiential marketing, or integrated marketing roles , with enterprise-scale program leadership. Proven experience managing and developing teams. Strong project management skills; ability to independently drive projects from ideation to completion while managing multiple priorities. Expertise in
social amplification, content creation, and digital experience integration . Experience with social media, content measurement, and digital analytics platforms. Vendor/agency management experience is a plus. Core Competencies
Strategic Thinking & Innovation Stakeholder Management Leadership & Team Development Data-Driven Decision Making Cultural & Community Awareness Hours & Work Schedule
Hours per Week: 40 Work Schedule: M-F 8-5 In the Boston MA or New York NY office 4 days 1 day remote. #LI-Citizens2 Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance. Equal Employment Opportunity
Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.
#J-18808-Ljbffr
The Manager, Digital Content & Experiential Storytelling is a critical role within the
Digital Content & Experience Strategy
organization, ensuring continuity and excellence in enterprise initiatives that strengthen market presence, elevate leadership priorities, and amplify Citizens’ sponsorship and corporate and community commitments. This role serves as the
strategic content partner for Enterprise Sponsorships, and Corporate & Community teams , translating their priorities into compelling, multi-channel content strategies that reinforce brand trust and enterprise impact. By driving integrated programs across editorial, web, social, video, podcasts, and emerging formats, the Manager safeguards brand credibility, accelerates speed-to-market, and mitigates reputational risk during high-visibility campaigns. Success is measured through enterprise KPIs, including
brand awareness, consideration, mid-funnel engagement, and conversion-driving traffic . The Manager combines strategic leadership with operational rigor—owning planning, execution, and optimization for initiatives that shape Citizens’ reputation and competitive advantage, while
leading a team to deliver flawless execution . Key Responsibilities
Strategic Content Partnership
Serve as the primary content partner for Corporate Communications, Sponsorships, and Community teams, translating priorities into compelling, multi-channel content strategies. Align content initiatives with corporate reputation, sponsorship activations, and community storytelling to reinforce brand trust and enterprise impact.
Experiential Storytelling & Amplification
Transform sponsorships and engagement programs into
social-first content and digital experiences
that maximize reach and engagement. Collaborate with internal teams to ensure activations are fully integrated into content pillars and amplification plans.
Content & Digital Experience Integration
Own quarterly and annual content marketing plans for assigned portfolios, delivering data-driven, multi-channel recommendations informed by market insights and business goals. Lead execution of complex digital content initiatives, ensuring seamless integration across platforms and alignment with enterprise messaging frameworks.
Team Leadership
Manage and mentor a team of content strategists and engagement specialists responsible for executing against enterprise content and experiential strategies. Provide clear direction, prioritize workloads, and foster collaboration across marketing, communications, and content pillars.
Operational Excellence
Manage workflows, timelines, budgets, and resources with precision, balancing multiple priorities across business lines. Guide internal and external contributors, providing editorial standards and best practices to elevate craft and delivery speed.
Measurement & Optimization
Define measurement plans, analyze performance, and convert insights into actionable optimizations that improve efficiency and ROI.
Qualifications
8–10+ years in
digital content marketing, social media strategy, experiential marketing, or integrated marketing roles , with enterprise-scale program leadership. Proven experience managing and developing teams. Strong project management skills; ability to independently drive projects from ideation to completion while managing multiple priorities. Expertise in
social amplification, content creation, and digital experience integration . Experience with social media, content measurement, and digital analytics platforms. Vendor/agency management experience is a plus. Core Competencies
Strategic Thinking & Innovation Stakeholder Management Leadership & Team Development Data-Driven Decision Making Cultural & Community Awareness Hours & Work Schedule
Hours per Week: 40 Work Schedule: M-F 8-5 In the Boston MA or New York NY office 4 days 1 day remote. #LI-Citizens2 Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance. Equal Employment Opportunity
Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.
#J-18808-Ljbffr