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Marketing Operations Specialist

Lansweeper, Austin, Texas, us, 78716

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Lansweeper is growing fast, and our global marketing engine needs a skilled

Marketing Operations Specialist

to ensure consistent, high-quality campaign execution and data accuracy. You’ll be the

operational backbone

of marketing — building, QA’ing, and optimizing campaigns across email, forms, and automation workflows to keep our engine running smoothly.

Overview In your first year, your goals will focus on:

Driving flawless campaign delivery and data integrity across Salesforce and Marketing Cloud.

Strengthening lead routing, attribution accuracy, and nurture automation performance.

Supporting the marketing team’s ability to generate qualified pipeline and actionable insights.

Main challenges

Ensuring cross-platform data accuracy between Salesforce, Marketing Cloud, and reporting dashboards.

Managing multiple campaign requests and Jira tickets simultaneously without missing SLAs.

Continuously improving workflows and QA processes for speed, scalability, and precision.

Key Responsibilities

Build, QA, and launch

emails, landing pages, and nurture programs across Marketing Cloud Growth/Next or Account Engagement (Pardot).

Manage event lead imports and routing

into Salesforce, ensuring correct campaign association, deduplication, and attribution.

Own campaign data hygiene:

maintain UTM standards, validate tracking, and run recurring audits.

Collaborate with Campaign Managers

to execute initiatives on time and within SLA.

Monitor and resolve sync errors

between Salesforce and marketing automation platforms.

Drive process documentation:

maintain naming conventions, SOPs, and QA checklists.

Report campaign performance

and propose continuous improvements.

Key Requirements

Proven experience in

B2B Marketing Operations

or Campaign Operations.

Hands‑on use of

Salesforce CRM

(Leads, Campaigns, Reports); Salesforce Associate or Admin certification preferred.

Experience with

Marketing Cloud Growth/Next

or

Marketing Cloud Account Engagement (Pardot) .

Knowledge of

data management ,

UTM tracking ,

list segmentation , and

lead attribution .

Familiarity with

Jira ,

Google Tag Manager ,

Google Analytics , and basic

HTML/CSS

for email QA.

Strong organizational and

QA mindset

with exceptional attention to detail.

Excellent communication skills and ability to manage multiple stakeholders.

Collaborative, proactive attitude focused on continuous improvement.

Our Offer

Competitive salary

aligned with industry benchmarks.

Uncapped commission plan

with high earning potential.

Flexibility in working hours and remote work options.

Comprehensive benefits

and ongoing learning opportunities.

Company Info Lansweeper is the Technology Asset Intelligence platform that transforms raw asset data into trusted, actionable insights—spanning hardware, software, cloud, IoT, and OT.

With a single solution, organizations gain full visibility across their technology estate, empowering IT, security, operations and finance teams to make smarter, faster decisions.

We help our customers:

Tame hybrid infrastructures

Manage compliance risks

Reduce complexity by delivering timely, accurate visibility and seamless integration into their ecosystems

From universal asset discovery to AI‑powered intelligence, Lansweeper delivers clarity and confidence to organizations worldwide.

Our culture is built on four values:

One Team – united across boundaries

We Care – customers and people at the center

We Grow – learning, sharing, improving

We Deliver – focusing on what truly matters

Team Info You’ll join the

Marketing team , reporting to the

VP Marketing , and collaborating closely with Campaign Managers, RevOps, and Sales across North America and Europe.

Team size: mid‑sized global team based in

Austin.

Call to Action Ready to join us? Click

Apply now

or share this role with someone in your network.

US: Diversity Statement – Equal Employment Opportunity

It is Lansweeper’s policy to provide equal employment opportunity to all applicants and employees. Lansweeper disapproves of, and will not tolerate, unlawful discrimination against any applicant or employee because of race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by local, state, or federal laws

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