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Marketing Business Analyst

SalaryGuide, Columbus, Ohio, United States, 43224

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Responsibilities

Serve as the primary HubSpot Administrator, ensuring system integrity and best practices

Optimize existing HubSpot functionality and support new enhancements

Partner with Marketing and Sales to support campaign execution and reporting

Define, track, and analyze key marketing metrics and KPIs

Build and maintain dashboards and recurring reports

Administer user access and troubleshoot system, integration, and email performance issues

Perform root cause analysis and implement preventative solutions

Provide insights and recommendations to improve marketing effectiveness

Requirements

Bachelor’s degree in Marketing, Business, Computer Science, or related field

2+ years of experience administering HubSpot (certifications a plus)

Experience with email and landing pages, forms, custom objects, and analytics

Strong working knowledge of Salesforce CRM and marketing-to-sales reporting

Understanding of customer lead journeys and demand generation metrics

Strong communication, organization, and stakeholder collaboration skills

Preferred

Familiarity with Seismic or similar content management platforms is a plus

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