Regional Marketing Liaison - Pacific Northwest
Acadia Pharmaceuticals Inc., Portland, Oregon, United States, 97204
About Acadia Pharmaceuticals
Acadia is committed to turning scientific promise into meaningful innovation that makes the difference for underserved neurological and rare disease communities around the world. Our commercial portfolio includes the first and only FDA-approved treatments for Parkinson’s disease psychosis and Rett syndrome. We are developing the next wave of therapeutic advances with a robust and diverse pipeline that includes mid- to late-stage programs in Alzheimer’s disease psychosis and Lewy body dementia psychosis, and earlier-stage programs that address other underserved patient needs. Seeking talent near:
San Francisco, CA; Portland, OR; Seattle, WA Position Summary
The Regional Marketing Liaison (RML) – Daybue is a senior, in‑market role within the US Commercial organization, focused on strategic engagement with key opinion leaders to uncover regional insights and shape local market strategy. This role serves as a critical bridge between field and headquarters, leading speaker development, delivering disease‑state (and product) education, and supporting approved educational program execution. The RML collaborates cross‑functionally with field teams and home‑office partners across Marketing, Sales, Market Access, and Medical Affairs to drive impactful, compliant engagement. This position reports to the Director, Daybue Regional Marketing and is part of the US Daybue HCP Marketing team. Primary Responsibilities
Drive brand advocacy
Develop deep clinical and commercial knowledge of the Rett market; understand the treatment and market dynamic in specific regions. Drive results in key areas, including KOL relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, training and management, and regional marketing efforts. Execute physician engagement activities in the field and at key congresses. Execute key market development plans/tactics for pending indications/approvals. Engage with national and regional thought leaders to impact education and drive brand advocacy of Acadia product offerings; work with regional teams to identify and cultivate emerging KOLs across different specialties. Serve as commercial liaison on thought leader engagement across departments including ELT, Sales, Medical Affairs/MSL, and Marketing.
Regional Marketing
Work with cross‑functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution. Develop and execute region‑specific tactics tailored to regional needs/objectives; develop novel marketing solutions to address regional customer needs. Manage marketing projects and budgets associated with any regional key customer activities. Interpret and translate scientific clinical data and market research insights into commercial TL strategy aligned to Daybue Brand strategy. Provide field‑based training for sales, when needed. Balance customer‑facing time and manage marketing projects. Execute account coordination with all matrix partners, monitoring account‑level execution, identifying gaps, and driving coordination.
Peer to Peer Program Management
Create appropriate branded and unbranded speaker program content. Develop physician speakers to provide high‑quality speaker programs on disease state and product, when appropriate. Provide refresher and follow‑up training to speakers on approved speaker materials. Ensure appropriate and compliant execution of speaker programs. Monitor speaker performance at live programs. Provide field‑based training to speakers on speaker programs when needed.
HCP Congresses Planning & Execution
Lead planning and execution of Acadia’s presence at assigned national and regional HCP conferences and scientific meetings in collaboration with home office marketing. Identify novel opportunities to partner with national and regional professional HCP associations to drive disease and product education. Formalize meetings (live, virtual, congress) with senior leadership and KOLs.
Insight Generation
Identify/monitor regional clinical dynamics by leading regional advisory board strategy and execution; facilitate cross‑pollination of best practices and highlight emerging issues to find solutions. Generate insights through use of secondary data, market research, and analytics and translate these into external expert strategy and tactical plan development. Work with related internal functions (Market Research, Medical, New Product Planning, etc.) to facilitate/share insights for in‑line product(s) and pipeline assets. Ensure that all Medical Legal Review (MLR) processes are followed and all programs are compliant with legal guidance and corporate policies. Measure impact of TL marketing activities continuously and adjust course where appropriate.
Education & Experience
Bachelor’s degree in marketing, health‑care, business administration or equivalent combination of education/experience. Strong biopharmaceutical experience in sales, sales training, thought‑leader liaison or marketing roles. Minimum 8 years’ experience in neurology; rare disease and pediatric neurology experience strongly preferred. Skills
Scientific and clinical acumen; ability to engage with national KOLs on key topics. Vendor/budget management, executive presence, influence without authority, organizational and planning skills. Excellent written and oral communication skills. Ability to work in a dynamic, fast‑paced, collaborative environment. Negotiating skills, especially with business partners and senior leaders. Experience with thought‑leader engagement, advisory boards and speaker’s bureau. Experience working with agency partners and managing resources through medical/legal/compliance review. Business acumen; understanding of market dynamics, business drivers and corporate goals. Self‑driven with strong organizational abilities; determine effective approaches and take appropriate action. Experience collaborating with key internal functions around market development (new product planning, market research, etc.). Business travel by air or car regularly required; willingness to work evenings/select weekends. Physical Requirements
The employee is regularly required to stand, walk, sit, use hands, reach with hands and arms, climb or balance, stoop, kneel, crouch, see, talk or hear in a standard office environment and independently from remote locations. The employee must occasionally lift and/or move up to 20 pounds. Ability to travel by car or airplane independently overnight up to 60% of the time and work after hours if required by travel schedule or business issues. Compensation
In addition to a competitive base salary, this position is also eligible for discretionary bonus and equity awards based on factors such as individual and organizational performance. Actual amounts will vary depending on experience, performance, and location. Salary Range
$168,000—$210,000 USD What we offer US‑based Employees
Competitive base, bonus, new hire and ongoing equity packages Medical, dental, and vision insurance Employer‑paid life, disability, business travel and EAP coverage 401(k) plan with a fully vested company match 1:1 up to 5% Employee Stock Purchase Plan with a 2‑year purchase price lock‑in 15+ vacation days 13‑15 paid holidays, including office closure between December 24th and January 1st 10 days of paid sick time Paid parental leave benefit Tuition assistance EEO Statement (US‑based Employees)
Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications in the exact way they are described in job postings. Acadia is committed to building a diverse, equitable, inclusive, and innovative company, and we are looking for the best candidate for the job. That candidate may come from a less traditional background or may meet the qualifications in a different way. We strongly encourage you to apply, especially if the reason you are the best candidate isn’t exactly what we describe here. It is the policy of Acadia to provide equal employment opportunities to all employees and employment applicants without regard to considerations of race, ethnicity, color, religion, sexual orientation, gender identity, gender expression, gender transition, pregnancy, family or medical status, disability, or any other protected status under applicable law. As an equal opportunity employer, Acadia is committed to a diverse workforce. If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation. Qualified individuals may request additional support if they are unable to use or access Acadia’s career website due to a disability, along with any accommodations throughout the interview process. To request or inquire about reasonable accommodations, please complete our Reasonable Accommodation Request Form or contact us at talentacquisition@acadia-pharm.com or 858‑261‑2923. Please note that reasonable accommodations granted during the recruiting process are not guaranteed throughout employment.
#J-18808-Ljbffr
Acadia is committed to turning scientific promise into meaningful innovation that makes the difference for underserved neurological and rare disease communities around the world. Our commercial portfolio includes the first and only FDA-approved treatments for Parkinson’s disease psychosis and Rett syndrome. We are developing the next wave of therapeutic advances with a robust and diverse pipeline that includes mid- to late-stage programs in Alzheimer’s disease psychosis and Lewy body dementia psychosis, and earlier-stage programs that address other underserved patient needs. Seeking talent near:
San Francisco, CA; Portland, OR; Seattle, WA Position Summary
The Regional Marketing Liaison (RML) – Daybue is a senior, in‑market role within the US Commercial organization, focused on strategic engagement with key opinion leaders to uncover regional insights and shape local market strategy. This role serves as a critical bridge between field and headquarters, leading speaker development, delivering disease‑state (and product) education, and supporting approved educational program execution. The RML collaborates cross‑functionally with field teams and home‑office partners across Marketing, Sales, Market Access, and Medical Affairs to drive impactful, compliant engagement. This position reports to the Director, Daybue Regional Marketing and is part of the US Daybue HCP Marketing team. Primary Responsibilities
Drive brand advocacy
Develop deep clinical and commercial knowledge of the Rett market; understand the treatment and market dynamic in specific regions. Drive results in key areas, including KOL relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, training and management, and regional marketing efforts. Execute physician engagement activities in the field and at key congresses. Execute key market development plans/tactics for pending indications/approvals. Engage with national and regional thought leaders to impact education and drive brand advocacy of Acadia product offerings; work with regional teams to identify and cultivate emerging KOLs across different specialties. Serve as commercial liaison on thought leader engagement across departments including ELT, Sales, Medical Affairs/MSL, and Marketing.
Regional Marketing
Work with cross‑functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution. Develop and execute region‑specific tactics tailored to regional needs/objectives; develop novel marketing solutions to address regional customer needs. Manage marketing projects and budgets associated with any regional key customer activities. Interpret and translate scientific clinical data and market research insights into commercial TL strategy aligned to Daybue Brand strategy. Provide field‑based training for sales, when needed. Balance customer‑facing time and manage marketing projects. Execute account coordination with all matrix partners, monitoring account‑level execution, identifying gaps, and driving coordination.
Peer to Peer Program Management
Create appropriate branded and unbranded speaker program content. Develop physician speakers to provide high‑quality speaker programs on disease state and product, when appropriate. Provide refresher and follow‑up training to speakers on approved speaker materials. Ensure appropriate and compliant execution of speaker programs. Monitor speaker performance at live programs. Provide field‑based training to speakers on speaker programs when needed.
HCP Congresses Planning & Execution
Lead planning and execution of Acadia’s presence at assigned national and regional HCP conferences and scientific meetings in collaboration with home office marketing. Identify novel opportunities to partner with national and regional professional HCP associations to drive disease and product education. Formalize meetings (live, virtual, congress) with senior leadership and KOLs.
Insight Generation
Identify/monitor regional clinical dynamics by leading regional advisory board strategy and execution; facilitate cross‑pollination of best practices and highlight emerging issues to find solutions. Generate insights through use of secondary data, market research, and analytics and translate these into external expert strategy and tactical plan development. Work with related internal functions (Market Research, Medical, New Product Planning, etc.) to facilitate/share insights for in‑line product(s) and pipeline assets. Ensure that all Medical Legal Review (MLR) processes are followed and all programs are compliant with legal guidance and corporate policies. Measure impact of TL marketing activities continuously and adjust course where appropriate.
Education & Experience
Bachelor’s degree in marketing, health‑care, business administration or equivalent combination of education/experience. Strong biopharmaceutical experience in sales, sales training, thought‑leader liaison or marketing roles. Minimum 8 years’ experience in neurology; rare disease and pediatric neurology experience strongly preferred. Skills
Scientific and clinical acumen; ability to engage with national KOLs on key topics. Vendor/budget management, executive presence, influence without authority, organizational and planning skills. Excellent written and oral communication skills. Ability to work in a dynamic, fast‑paced, collaborative environment. Negotiating skills, especially with business partners and senior leaders. Experience with thought‑leader engagement, advisory boards and speaker’s bureau. Experience working with agency partners and managing resources through medical/legal/compliance review. Business acumen; understanding of market dynamics, business drivers and corporate goals. Self‑driven with strong organizational abilities; determine effective approaches and take appropriate action. Experience collaborating with key internal functions around market development (new product planning, market research, etc.). Business travel by air or car regularly required; willingness to work evenings/select weekends. Physical Requirements
The employee is regularly required to stand, walk, sit, use hands, reach with hands and arms, climb or balance, stoop, kneel, crouch, see, talk or hear in a standard office environment and independently from remote locations. The employee must occasionally lift and/or move up to 20 pounds. Ability to travel by car or airplane independently overnight up to 60% of the time and work after hours if required by travel schedule or business issues. Compensation
In addition to a competitive base salary, this position is also eligible for discretionary bonus and equity awards based on factors such as individual and organizational performance. Actual amounts will vary depending on experience, performance, and location. Salary Range
$168,000—$210,000 USD What we offer US‑based Employees
Competitive base, bonus, new hire and ongoing equity packages Medical, dental, and vision insurance Employer‑paid life, disability, business travel and EAP coverage 401(k) plan with a fully vested company match 1:1 up to 5% Employee Stock Purchase Plan with a 2‑year purchase price lock‑in 15+ vacation days 13‑15 paid holidays, including office closure between December 24th and January 1st 10 days of paid sick time Paid parental leave benefit Tuition assistance EEO Statement (US‑based Employees)
Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications in the exact way they are described in job postings. Acadia is committed to building a diverse, equitable, inclusive, and innovative company, and we are looking for the best candidate for the job. That candidate may come from a less traditional background or may meet the qualifications in a different way. We strongly encourage you to apply, especially if the reason you are the best candidate isn’t exactly what we describe here. It is the policy of Acadia to provide equal employment opportunities to all employees and employment applicants without regard to considerations of race, ethnicity, color, religion, sexual orientation, gender identity, gender expression, gender transition, pregnancy, family or medical status, disability, or any other protected status under applicable law. As an equal opportunity employer, Acadia is committed to a diverse workforce. If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation. Qualified individuals may request additional support if they are unable to use or access Acadia’s career website due to a disability, along with any accommodations throughout the interview process. To request or inquire about reasonable accommodations, please complete our Reasonable Accommodation Request Form or contact us at talentacquisition@acadia-pharm.com or 858‑261‑2923. Please note that reasonable accommodations granted during the recruiting process are not guaranteed throughout employment.
#J-18808-Ljbffr