Regional Marketing Liaison - Pacific Northwest
Acadia Pharmaceuticals Inc., Oregon, Wisconsin, United States, 53575
About Acadia Pharmaceuticals
Acadia is committed to turning scientific promise into meaningful innovation that makes the difference for underserved neurological and rare disease communities around the world. Our commercial portfolio includes the first and only FDA-approved treatments for Parkinson's disease psychosis and Rett syndrome. We are developing the next wave of therapeutic advancements with a robust and diverse pipeline that includes mid- to late-stage programs in Alzheimer's disease psychosis and Lewy body dementia psychosis, along with earlier-stage programs that address other underserved patient needs. At Acadia, we're here to be their difference. Seeking talent near: San Francisco, CA; Portland, OR; Seattle, WA Position Summary
The Regional Marketing Liaison (RML) - Daybue is a senior in-market role within the US Commercial organization, focused on strategic engagement with key opinion leaders to uncover regional insights and shape local market strategy. This role serves as a critical bridge between field and headquarters, leading speaker development, delivering disease-state (and product) education, and supporting approved educational program execution. The RML collaborates cross-functionally with field teams and home-office partners across Marketing, Sales, Market Access, and Medical Affairs to drive impactful, compliant engagement. This position reports to the Director, Daybue Regional Marketing and is part of the US Daybue HCP Marketing team. Note:
This is a field-based role. Approximately 60% local/regional travel required by business which may include weekends, so proximity to a major airport within the territory is a must to ensure quick connectivity to air transport hubs. Primary Responsibilities
Drive brand advocacy Develop deep clinical and commercial knowledge of the Rett market; understand the treatment and market dynamic in their specific regions. Drive results in key areas, including KOL relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, training and management, and regional marketing efforts. Execute physician engagement activities in the field and at key congresses. Execute key market development plans/tactics for pending indications/approvals. Engage with national and regional thought leaders to impact education and drive brand advocacy of Acadia product offerings; work with regional teams to identify and cultivate emerging KOLs across different specialties. Serve as commercial liaison on thought leader engagement across departments including ELT, Sales, Medical Affairs/MSL, and Marketing. Regional Marketing Work with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution. Develop and execute region-specific tactics tailored to regional needs/objectives; develop novel marketing solutions to address regional customer needs. Manage marketing projects and budgets associated with regional key customer activities. Interpret and translate scientific clinical data and market research insights into commercial TL strategy aligned to Daybue Brand strategy. Provide field-based training for sales, when needed. Balance customer-facing time and managing marketing projects. Coordinate with Matrix Partners on Account Coordination; monitor account-level execution, identify gaps, and drive coordination; work with RBL and regional leads to align on top accounts, regional marketing priorities and needs. Peer to Peer Program Management Create appropriate branded and unbranded speaker program content. Develop physician speakers to provide high-quality speaker programs on disease state and product when appropriate. Provide refresher and follow-up training to speakers on approved speaker materials. Ensure appropriate and compliant execution of speaker programs. Monitor speaker performance at live programs. Provide field-based training to speakers on speaker programs when needed. HCP Congresses Planning & Execution Lead planning and execution of Acadia's presence at assigned national and regional HCP conferences and scientific meetings in collaboration with home office marketing. Identify novel opportunities to partner with national and regional professional HCP associations to drive disease and product education. Formalize meetings (live, virtual, Congress) with senior leadership and KOLs. Insight generation Identify and monitor regional clinical dynamics by leading regional advisory boards strategy and execution. Facilitate cross-pollination of best practices and highlight emerging issues to find solutions. Generate insights through secondary data, market research, and analytics and translate these into external expert strategy and tactical plan development. Collaborate with related internal functions (Market Research, Medical, New Product Planning, etc.) to facilitate/share insights for in-line products and market development/insights for pipeline assets. Ensure all Medical Legal Review (MLR) processes are followed and all programs are compliant with legal guidance and corporate policies. Measure the impact of TL marketing activities and adjust as needed. Develop and manage regional thought leader engagement promotions budget and vendor relationships. Conduct all aspects of business in compliance with Acadia's values, policies, SOPs, and applicable laws and regulations. Education & Experience
Bachelor's degree in marketing, health care, business administration or equivalent combination of education/experience. Strong biopharmaceutical experience in sales, sales training, thought leader liaison or marketing roles. Minimum 8 years' experience in Neurology; rare disease and pediatric neurology experience strongly preferred. Skills
Scientific and clinical acumen, ability to engage with national KOLs on key topics, vendor/budget management, executive presence, ability to influence without authority, strong organizational and planning skills. Ability to work successfully in a dynamic, fast-paced, collaborative environment. Negotiation skills, especially with business partners or management and the ability to influence senior leaders on significant matters. Proficiency in creating and communicating a clear vision and aligning resources to achieve goals. Experience with thought leader engagement, advisory boards and speaker bureaus preferred. Experience working with agency partners and managing resources through medical/legal/compliance review processes. Ability to inform strategies, develop tactics and execute against strategic plans on short timelines. Strong business acumen and understanding of market dynamics, business drivers, and corporate goals. Effective verbal and written communication and organizational abilities. Self-driven with strong organizing and planning skills; able to determine effective approaches and take action aligned with strategy. Experience collaborating with internal functions around market development (new product planning, market research). Business travel by air or car is regularly required; willingness to work evenings and select weekends. Physical Requirements
In the standard office environment, the employee is regularly required to stand, walk, sit, use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, see, talk or hear. Occasionally lift and/or move up to 20 pounds. Ability to travel by car or airplane independently overnight up to 60% of the time and work after hours if required by travel schedule or business issues. LI-SM1 LI-REMOTE Compensation and Benefits
In addition to a competitive base salary, this position is eligible for discretionary bonus and equity awards based on factors such as individual and organizational performance. Actual amounts vary by experience, performance, and location. Salary Range $168,000 — $210,000 USD What we offer US-based Employees
Competitive base, bonus, new hire and ongoing equity packages Medical, dental, and vision insurance Employer-paid life, disability, business travel and EAP coverage 401(k) with fully vested company match 1:1 up to 5% Employee Stock Purchase Plan with a 2-year purchase price lock-in 15+ vacation days 13–15 paid holidays, including office closure between December 24 and January 1 10 days of paid sick time Paid parental leave benefit Tuition assistance EEO Statement (US-based Employees)
We are committed to building a diverse, equitable, inclusive, and innovative company and strongly encourage applications from candidates of diverse backgrounds. Acadia is an equal opportunity employer and complies with applicable laws. Acadia provides reasonable accommodations during the recruitment process. To request accommodations, contact talentacquisition@acadia-pharm.com. California Applicants: Please see Additional Information for California Residents in our Privacy Policy. Canadian Applicants: Please see Additional Information for Canadian Residents in our Privacy Policy. Applicants in the EEA, Switzerland, the UK, and Serbia: Please see Additional Information in our Privacy Policy. Notice to Search Firms/Third-Party Recruitment Agencies: Acadia does not accept resumes from recruiters without an executed search agreement. Resumes sent without an agreement will not obligate Acadia to any employment or remuneration to recruiters.
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Acadia is committed to turning scientific promise into meaningful innovation that makes the difference for underserved neurological and rare disease communities around the world. Our commercial portfolio includes the first and only FDA-approved treatments for Parkinson's disease psychosis and Rett syndrome. We are developing the next wave of therapeutic advancements with a robust and diverse pipeline that includes mid- to late-stage programs in Alzheimer's disease psychosis and Lewy body dementia psychosis, along with earlier-stage programs that address other underserved patient needs. At Acadia, we're here to be their difference. Seeking talent near: San Francisco, CA; Portland, OR; Seattle, WA Position Summary
The Regional Marketing Liaison (RML) - Daybue is a senior in-market role within the US Commercial organization, focused on strategic engagement with key opinion leaders to uncover regional insights and shape local market strategy. This role serves as a critical bridge between field and headquarters, leading speaker development, delivering disease-state (and product) education, and supporting approved educational program execution. The RML collaborates cross-functionally with field teams and home-office partners across Marketing, Sales, Market Access, and Medical Affairs to drive impactful, compliant engagement. This position reports to the Director, Daybue Regional Marketing and is part of the US Daybue HCP Marketing team. Note:
This is a field-based role. Approximately 60% local/regional travel required by business which may include weekends, so proximity to a major airport within the territory is a must to ensure quick connectivity to air transport hubs. Primary Responsibilities
Drive brand advocacy Develop deep clinical and commercial knowledge of the Rett market; understand the treatment and market dynamic in their specific regions. Drive results in key areas, including KOL relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, training and management, and regional marketing efforts. Execute physician engagement activities in the field and at key congresses. Execute key market development plans/tactics for pending indications/approvals. Engage with national and regional thought leaders to impact education and drive brand advocacy of Acadia product offerings; work with regional teams to identify and cultivate emerging KOLs across different specialties. Serve as commercial liaison on thought leader engagement across departments including ELT, Sales, Medical Affairs/MSL, and Marketing. Regional Marketing Work with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution. Develop and execute region-specific tactics tailored to regional needs/objectives; develop novel marketing solutions to address regional customer needs. Manage marketing projects and budgets associated with regional key customer activities. Interpret and translate scientific clinical data and market research insights into commercial TL strategy aligned to Daybue Brand strategy. Provide field-based training for sales, when needed. Balance customer-facing time and managing marketing projects. Coordinate with Matrix Partners on Account Coordination; monitor account-level execution, identify gaps, and drive coordination; work with RBL and regional leads to align on top accounts, regional marketing priorities and needs. Peer to Peer Program Management Create appropriate branded and unbranded speaker program content. Develop physician speakers to provide high-quality speaker programs on disease state and product when appropriate. Provide refresher and follow-up training to speakers on approved speaker materials. Ensure appropriate and compliant execution of speaker programs. Monitor speaker performance at live programs. Provide field-based training to speakers on speaker programs when needed. HCP Congresses Planning & Execution Lead planning and execution of Acadia's presence at assigned national and regional HCP conferences and scientific meetings in collaboration with home office marketing. Identify novel opportunities to partner with national and regional professional HCP associations to drive disease and product education. Formalize meetings (live, virtual, Congress) with senior leadership and KOLs. Insight generation Identify and monitor regional clinical dynamics by leading regional advisory boards strategy and execution. Facilitate cross-pollination of best practices and highlight emerging issues to find solutions. Generate insights through secondary data, market research, and analytics and translate these into external expert strategy and tactical plan development. Collaborate with related internal functions (Market Research, Medical, New Product Planning, etc.) to facilitate/share insights for in-line products and market development/insights for pipeline assets. Ensure all Medical Legal Review (MLR) processes are followed and all programs are compliant with legal guidance and corporate policies. Measure the impact of TL marketing activities and adjust as needed. Develop and manage regional thought leader engagement promotions budget and vendor relationships. Conduct all aspects of business in compliance with Acadia's values, policies, SOPs, and applicable laws and regulations. Education & Experience
Bachelor's degree in marketing, health care, business administration or equivalent combination of education/experience. Strong biopharmaceutical experience in sales, sales training, thought leader liaison or marketing roles. Minimum 8 years' experience in Neurology; rare disease and pediatric neurology experience strongly preferred. Skills
Scientific and clinical acumen, ability to engage with national KOLs on key topics, vendor/budget management, executive presence, ability to influence without authority, strong organizational and planning skills. Ability to work successfully in a dynamic, fast-paced, collaborative environment. Negotiation skills, especially with business partners or management and the ability to influence senior leaders on significant matters. Proficiency in creating and communicating a clear vision and aligning resources to achieve goals. Experience with thought leader engagement, advisory boards and speaker bureaus preferred. Experience working with agency partners and managing resources through medical/legal/compliance review processes. Ability to inform strategies, develop tactics and execute against strategic plans on short timelines. Strong business acumen and understanding of market dynamics, business drivers, and corporate goals. Effective verbal and written communication and organizational abilities. Self-driven with strong organizing and planning skills; able to determine effective approaches and take action aligned with strategy. Experience collaborating with internal functions around market development (new product planning, market research). Business travel by air or car is regularly required; willingness to work evenings and select weekends. Physical Requirements
In the standard office environment, the employee is regularly required to stand, walk, sit, use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, see, talk or hear. Occasionally lift and/or move up to 20 pounds. Ability to travel by car or airplane independently overnight up to 60% of the time and work after hours if required by travel schedule or business issues. LI-SM1 LI-REMOTE Compensation and Benefits
In addition to a competitive base salary, this position is eligible for discretionary bonus and equity awards based on factors such as individual and organizational performance. Actual amounts vary by experience, performance, and location. Salary Range $168,000 — $210,000 USD What we offer US-based Employees
Competitive base, bonus, new hire and ongoing equity packages Medical, dental, and vision insurance Employer-paid life, disability, business travel and EAP coverage 401(k) with fully vested company match 1:1 up to 5% Employee Stock Purchase Plan with a 2-year purchase price lock-in 15+ vacation days 13–15 paid holidays, including office closure between December 24 and January 1 10 days of paid sick time Paid parental leave benefit Tuition assistance EEO Statement (US-based Employees)
We are committed to building a diverse, equitable, inclusive, and innovative company and strongly encourage applications from candidates of diverse backgrounds. Acadia is an equal opportunity employer and complies with applicable laws. Acadia provides reasonable accommodations during the recruitment process. To request accommodations, contact talentacquisition@acadia-pharm.com. California Applicants: Please see Additional Information for California Residents in our Privacy Policy. Canadian Applicants: Please see Additional Information for Canadian Residents in our Privacy Policy. Applicants in the EEA, Switzerland, the UK, and Serbia: Please see Additional Information in our Privacy Policy. Notice to Search Firms/Third-Party Recruitment Agencies: Acadia does not accept resumes from recruiters without an executed search agreement. Resumes sent without an agreement will not obligate Acadia to any employment or remuneration to recruiters.
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