Senior Marketing Associate

Preference for candidates located in California Candidates who are comfortable working hybrid at any California location will be given priority Ability to attend monthly in-person meetings is strongly preferred Role Overview This role partners closely with Product Marketing, Go-To-Market, Analytics, and Finance teams to design, execute, and optimize advanced lifecycle and growth marketing strategies. The focus is on driving customer acquisition, retention, engagement, upgrades, and trial conversion through data-driven, AI-enabled, omni-channel programs. Key Responsibilities Partner with Product Marketing, GTM, Analytics, and Finance to evaluate business problems and size the impact of segmentation, audiences, and cohort-based strategies Craft and execute advanced lifecycle strategies across email, SMS, push notifications, in-product experiences, and landing pages Apply segmentation techniques including cohort age, behavioral scoring, product engagement signals, and AI/ML-informed intent signals Leverage data-driven insights and predictive models to improve customer experience and maximize retention Drive attach, upgrade, retention, and trial conversion strategies Implement gamification best practices to increase adoption, build habit loops, and improve engagement across lifecycle stages Build and manage detailed program schedules, including kickoff, campaign development, QA, legal review, deployment, and results tracking Manage stakeholder expectations and communicate timelines clearly across teams Lead cross-functional initiatives with Product Marketing, Engineering, Data, Marketing Ops, Analytics, Creative, and Legal teams (no direct reports) Define and track key performance indicators, including revenue impact, ROI, retention, and customer growth Recommend and execute test plans (A/B testing, incremental lift analysis) to optimize onboarding, trial conversion, growth, and retention strategies Analyze test results in partnership with analysts and recommend optimization opportunities Write creative briefs and manage creative development with content, visual designers, and developers Secure legal approval for marketing assets Partner with Marketing Operations to document launch requirements Launch full-scale programmatic campaigns with hands-on execution including copywriting, journey mapping, and flow QA Required Skills & Experience Proven experience driving growth marketing, lifecycle marketing, and personalization initiatives for SaaS products Strong ability to leverage advanced analytics and AI, including ML models, GenAI, recommendation systems, and propensity modeling Broad CRM channel expertise (email, push, SMS, in-product), with deep hands-on experience in at least one channel Experience delivering AI-driven marketing solutions applied to real-world business use cases Proficiency with Google Workspace (Docs, Sheets, Slides) and collaboration tools such as Miro or Mural Experience using analytics and reporting dashboards such as Tableau and Amplitude Familiarity with project management tools including Quickbase, Workfront, Asana, or Jira Experience using creative and prototyping tools such as Figma or Canva Strong cross-functional leadership skills with the ability to influence without authority Education Bachelor’s degree required (confirmed with Hiring Manager) Bachelor’s degree in Business or Marketing – highly preferred

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