Digital Marketing Manager (West Palm Beach, FL)
Daley And Associates, LLC, West Palm Beach, Florida, United States, 33412
Digital Marketing Manager (Hybrid | West Palm Beach, FL)
A well-established technology and media organization based in West Palm Beach is looking to add a Digital Marketing Manager to its growing team. The ideal candidate is analytical, highly organized, and comfortable managing budgets, optimizing campaigns, and translating performance data into actionable insights that drive pipeline growth.
Responsibilities
Lead the planning, execution, and optimization of paid digital campaigns across Google Ads, LinkedIn Ads
Manage audience targeting, budgets, bidding strategies, and creative testing to improve key metrics including CTR, CVR, CPL, CAC, and overall lead quality
Build, monitor, and refine search, display, and retargeting campaigns, including keyword research, ad copy testing, and Quality Score optimization
Leverage SEMrush for SEO research, competitive insights, and keyword analysis to inform content and landing page strategies
Partner with marketing and product teams to optimize landing pages and funnels through A/B testing, UX enhancements, and messaging improvements
Analyze and report campaign performance using GA4, Looker Studio, and related analytics tools
Ensure accurate tracking and attribution through Google Tag Manager and CRM integrations
Collaborate closely with Sales, content, and design teams to align marketing efforts with pipeline goals and revenue growth
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or equivalent professional experience
3+ years of experience in digital marketing, performance marketing, or demand generation
Proven experience managing paid media budgets and optimizing campaigns aimed at consumer audiences
Strong working knowledge of Google Ads, SEMrush, Google Analytics (GA4), and conversion tracking
Highly analytical with the ability to turn performance data into actionable insights
Experience building and optimizing marketing funnels and landing pages
Preferred
Background in marketing data, analytics, SaaS, or consulting-based offerings
Experience with LinkedIn Campaign Manager and retargeting strategies
Familiarity with CRM and marketing automation platforms such as HubSpot or Salesforce
Experience with Google Tag Manager, Looker Studio, and attribution models
Strong copywriting, messaging, and experimentation capabilities
For immediate consideration, please send your resume to Ellie Boyd at eboyd@daleyaa.com.
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A well-established technology and media organization based in West Palm Beach is looking to add a Digital Marketing Manager to its growing team. The ideal candidate is analytical, highly organized, and comfortable managing budgets, optimizing campaigns, and translating performance data into actionable insights that drive pipeline growth.
Responsibilities
Lead the planning, execution, and optimization of paid digital campaigns across Google Ads, LinkedIn Ads
Manage audience targeting, budgets, bidding strategies, and creative testing to improve key metrics including CTR, CVR, CPL, CAC, and overall lead quality
Build, monitor, and refine search, display, and retargeting campaigns, including keyword research, ad copy testing, and Quality Score optimization
Leverage SEMrush for SEO research, competitive insights, and keyword analysis to inform content and landing page strategies
Partner with marketing and product teams to optimize landing pages and funnels through A/B testing, UX enhancements, and messaging improvements
Analyze and report campaign performance using GA4, Looker Studio, and related analytics tools
Ensure accurate tracking and attribution through Google Tag Manager and CRM integrations
Collaborate closely with Sales, content, and design teams to align marketing efforts with pipeline goals and revenue growth
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or equivalent professional experience
3+ years of experience in digital marketing, performance marketing, or demand generation
Proven experience managing paid media budgets and optimizing campaigns aimed at consumer audiences
Strong working knowledge of Google Ads, SEMrush, Google Analytics (GA4), and conversion tracking
Highly analytical with the ability to turn performance data into actionable insights
Experience building and optimizing marketing funnels and landing pages
Preferred
Background in marketing data, analytics, SaaS, or consulting-based offerings
Experience with LinkedIn Campaign Manager and retargeting strategies
Familiarity with CRM and marketing automation platforms such as HubSpot or Salesforce
Experience with Google Tag Manager, Looker Studio, and attribution models
Strong copywriting, messaging, and experimentation capabilities
For immediate consideration, please send your resume to Ellie Boyd at eboyd@daleyaa.com.
#J-18808-Ljbffr