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Senior Media Strategist

KORTX, Berkley, Michigan, United States, 48072

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Who We Are

Who We Are KORTX is a modern media agency specializing in integrated advertising solutions for brands, agencies, and franchise organizations. We blend programmatic media, creative strategy, and advanced analytics to drive measurable results.

Rooted in the resilience and creativity of Detroit, our team thrives on innovation, collaboration, and accountability to drive transformative results for our clients. Every member of our team contributes to our shared success, bringing unique perspectives and skillsets to the table.

About the Role The Senior Media Strategist is a senior individual contributor on the KORTX Strategy team, responsible for developing and delivering high-quality digital media strategies for both agency and brand clients. This role plays a critical part in shaping audience strategy, channel mix, budget allocation, and measurement across programmatic, paid search, and paid social media.

Reporting to the Director of Strategy, this role operates with a high degree of autonomy while aligning closely with KORTX’s strategic standards, capabilities, and profitability goals. As part of a lean strategy team, the Senior Media Strategist brings strong judgment, analytical thinking, and confidence in client-facing strategy discussions.

Our office is located in Berkley, MI, local candidates preferred.

What You’ll Do Strategy Development & Media Planning

Lead the development of full-funnel digital media plans for agency and brand clients

Translate client business goals into clear audience, channel, budget, and measurement strategies

Build strategic media recommendations across programmatic, paid search, and paid social

Operate independently on assigned accounts while collaborating with the Director of Strategy on broader strategic direction

Ensure all media plans align with KORTX best practices, capabilities, and commercial objectives

Research, Insights & Analysis

Conduct audience, competitive, and performance research to inform media investment decisions

Leverage internal tools, platform data, and AI-assisted workflows to improve efficiency and insight generation

Apply strategic judgment to validate insights, challenge assumptions, and ensure accuracy before client delivery

Contribute to internal playbooks, frameworks, and knowledge sharing that elevate strategic consistency

Client-Facing Strategy & Communication

Present media strategies and recommendations to agency and brand clients in partnership with Account Executives

Identify gaps in client briefs or assumptions and proactively recommend stronger strategic alternatives

Clearly articulate strategic rationale, channel roles, budget tradeoffs, and performance expectations

Translate complex media and measurement concepts into clear, accessible language

Support strong client relationships through consultative, credible, and strategic engagement

New Business & Account Growth Support

Contribute strategic input to RFPs, pitches, renewals, and account expansion opportunities

Partner with sales and account teams to develop media strategies that support revenue growth

Identify opportunities where media recommendations may drive incremental spend or expanded scope

Workflow Management & Collaboration

Manage strategy projects through Jira, balancing multiple priorities under tight timelines

Communicate proactively around timing, dependencies, and risks to ensure on-time delivery

Collaborate closely with sales, account management, and operations teams to support seamless execution

Strategic Contribution & Continuous Improvement

Partner with the Director of Strategy through ongoing collaboration and mentorship

Stay current on trends in programmatic media, managed services, and the broader adtech ecosystem

Surface insights that inform KORTX positioning, offerings, and media planning best practices

Share learnings that elevate strategic thinking and consistency across the organization

What We’re Looking For

6–8+ years of experience in digital media strategy and/or media planning

Strong experience across programmatic media, paid social, and paid search

Proven ability to build and present media plans with clear, concise strategic rationale

Familiarity with DSPs, paid social platforms, and Google Ads

Experience using AI-assisted workflows or LLM tools to improve efficiency and insight development

Ability to operate as a senior individual contributor with minimal oversight

Strong analytical, problem-solving, and strategic thinking skills

Excellent written, verbal, and presentation communication skills

Experience supporting new business efforts, including RFPs and pitch development

Strong organizational skills and ability to manage multiple priorities in fast-paced environments

Collaborative working style with confidence engaging internal and external stakeholders

Willingness to travel as needed for client and company meetings

Why KORTX

Collaborative, supportive, and growth-focused culture. You will be working on a strong, experienced team!

Opportunity to work with innovative brands and cutting-edge digital marketing technology.

Competitive compensation and benefits package:

This position offers a competitive salary range of $90-110k commensurate with experience and qualifications

Medical, Vision and Dental on day 1 for you and your family

Open Vacation Policy

Opportunity for discretionary bonus

Paid Maternity and Paternity programs

Safe Harbor 401k plan with employer match

Wellness and cell phone stipend

Birthday gift card and employee tenure bonus

Hybrid work environment that emphasizes flexibility and balance, offering the option to work from home or from our modern office in Berkley, MI.

www.kortx.io

KORTX is an equal opportunity employer. We’re committed to building a diverse, inclusive team where everyone belongs. All applicants will be considered without regard to race, religion, gender identity, sexual orientation, disability, age, veteran status, or any other protected status.

We do not currently sponsor H-1B visas

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