Company Description
Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that works brings purpose to your life so that during your journey with us, you can continue to explore Accor's limitless possibilities. by joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.Discover the life that awaits you at Accor, visit https://careers.accor.com/
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.Employee Benefit card offering discounted rates in Accor worldwide.
Learning programs through our Academies.
Ability to make a difference through our Corporate Social Responsibility activities like Planet 21.
Do what you love, care for the world, dare to challenge the status quo!
#BELIMITLESS
Job Description The Director of Public Relations is responsible for shaping, protecting, and elevating the hotel’s public image through strategic storytelling, media relations, brand partnerships, and reputation management. This role serves as the primary brand voice externally, ensuring consistent messaging that aligns with the hotel’s positioning, values, and commercial objectives.
The ideal candidate is a proactive relationship-builder, skilled storyteller, and trusted brand steward with a strong understanding of luxury hospitality, destination marketing, and experiential branding.
Key Responsibilities Brand & Communications Strategy
Develop and execute an integrated PR and communications strategy that supports brand awareness, revenue goals, and market positioning
Ensure all external messaging reflects the hotel’s voice, brand standards, and guest experience
Collaborate closely with Sales, Marketing, Operations, and Executive Leadership to align messaging and initiatives
Media Relations
Serve as the primary media contact for local, national, and international press
Build and maintain strong relationships with journalists, editors, influencers, and tastemakers
Pitch proactive story ideas tied to hotel offerings, culinary concepts, events, renovations, leadership, and destination relevance
Coordinate media visits, familiarization trips, interviews, and photo shoots
Content & Storytelling
Oversee creation of press releases, media kits, fact sheets, brand narratives, and executive bios
Guide storytelling across earned, owned, and shared channels in collaboration with Marketing and Digital teams
Identify seasonal, cultural, and experiential opportunities to create newsworthy moments
Influencer & Partnership Strategy
Develop and manage influencer collaborations aligned with brand values and target audiences
Identify and execute strategic partnerships with luxury brands, cultural institutions, and community organizations
Ensure all partnerships drive authentic brand exposure and measurable impact
Reputation & Crisis Management
Monitor brand sentiment across media and digital platforms
Lead crisis communications planning and response in collaboration with Executive Leadership
Act as a calm, strategic communicator during sensitive or high-visibility situations
Community & Destination Engagement
Serve as an ambassador for the hotel within the local community and hospitality ecosystem
Build relationships with tourism boards, chambers of commerce, cultural organizations, and key stakeholders
Support destination storytelling and positioning initiatives
Measurement & Reporting
Track PR performance metrics including media impressions, share of voice, sentiment, and ROI
Provide regular reporting and insights to leadership
Adjust strategies based on results and market trends
Compensation Range
74 - 105.5K annually base, Incentive and benefits
Qualifications
Sales experience in hospitality
Experience with Sales reporting
Strong Luxury hospitality experience (5+ years)
Branding and experiential marketing
Additional Information EEO guidelines
#J-18808-Ljbffr
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that works brings purpose to your life so that during your journey with us, you can continue to explore Accor's limitless possibilities. by joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.Discover the life that awaits you at Accor, visit https://careers.accor.com/
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.Employee Benefit card offering discounted rates in Accor worldwide.
Learning programs through our Academies.
Ability to make a difference through our Corporate Social Responsibility activities like Planet 21.
Do what you love, care for the world, dare to challenge the status quo!
#BELIMITLESS
Job Description The Director of Public Relations is responsible for shaping, protecting, and elevating the hotel’s public image through strategic storytelling, media relations, brand partnerships, and reputation management. This role serves as the primary brand voice externally, ensuring consistent messaging that aligns with the hotel’s positioning, values, and commercial objectives.
The ideal candidate is a proactive relationship-builder, skilled storyteller, and trusted brand steward with a strong understanding of luxury hospitality, destination marketing, and experiential branding.
Key Responsibilities Brand & Communications Strategy
Develop and execute an integrated PR and communications strategy that supports brand awareness, revenue goals, and market positioning
Ensure all external messaging reflects the hotel’s voice, brand standards, and guest experience
Collaborate closely with Sales, Marketing, Operations, and Executive Leadership to align messaging and initiatives
Media Relations
Serve as the primary media contact for local, national, and international press
Build and maintain strong relationships with journalists, editors, influencers, and tastemakers
Pitch proactive story ideas tied to hotel offerings, culinary concepts, events, renovations, leadership, and destination relevance
Coordinate media visits, familiarization trips, interviews, and photo shoots
Content & Storytelling
Oversee creation of press releases, media kits, fact sheets, brand narratives, and executive bios
Guide storytelling across earned, owned, and shared channels in collaboration with Marketing and Digital teams
Identify seasonal, cultural, and experiential opportunities to create newsworthy moments
Influencer & Partnership Strategy
Develop and manage influencer collaborations aligned with brand values and target audiences
Identify and execute strategic partnerships with luxury brands, cultural institutions, and community organizations
Ensure all partnerships drive authentic brand exposure and measurable impact
Reputation & Crisis Management
Monitor brand sentiment across media and digital platforms
Lead crisis communications planning and response in collaboration with Executive Leadership
Act as a calm, strategic communicator during sensitive or high-visibility situations
Community & Destination Engagement
Serve as an ambassador for the hotel within the local community and hospitality ecosystem
Build relationships with tourism boards, chambers of commerce, cultural organizations, and key stakeholders
Support destination storytelling and positioning initiatives
Measurement & Reporting
Track PR performance metrics including media impressions, share of voice, sentiment, and ROI
Provide regular reporting and insights to leadership
Adjust strategies based on results and market trends
Compensation Range
74 - 105.5K annually base, Incentive and benefits
Qualifications
Sales experience in hospitality
Experience with Sales reporting
Strong Luxury hospitality experience (5+ years)
Branding and experiential marketing
Additional Information EEO guidelines
#J-18808-Ljbffr