Associate Director, Brand Marketing (PAIN)
Scorpion Therapeutics, Bridgewater, Massachusetts, us, 02324
Role Summary
Join our global diversified pharmaceutical company enriching lives through our relentless drive to deliver better health outcomes to our patients. We are all in it together to make a difference. Be a part of a culture that doesn't just wait for change but actively creates it where your skills and values drive our collective progress and impact. Responsibilities
Develop and execute on professional (HCP) and consumer (DTC) marketing strategies aligned with the brand strategic imperatives Evaluate and evolve creative campaign and core messaging through cross-functional collaboration Lead the development, execution, & measurement of brand tactics for HCP & DTC campaigns Drive strategic innovation for Media/MMX along in-house and agency partners Act as key Sales Force partner and drive execution of tactics through field collaboration Develop and optimize programs that drive fulfillment (e.g. Hub Services, Patient Support Programs, Field Reimbursement Team) Collaborate with all applicable external partners to implement, launch & evolve all AI dynamic call plan capabilities to enhance brand performance Lead annual brand/business planning (strategy and execution) Assume ownership and accuracy of brand budgets on a monthly basis in order to optimally reallocate where necessary to maximize brand investments Provide strategic direction to agencies to optimize marketing mix; balancing return on investment and impact to brand Effectively navigate through roadblocks/obstacles with the supporting internal teams to execute on initiatives to ensure seamless execution Monitor brand performance, competitive environment and customer base to quickly identify needed changes to strategic direction or tactical implementation Partner with Sales Training to inform product training and education High sense of energy and urgency to execute Strong understanding of marketing principles and execution to drive results Qualifications
This role requires a strong background in Pharmaceutical marketing as well as a high level of analytical and conceptual ability to provide strategic focus to the brand. You will be proficient at uncovering customer-based insights and leveraging this knowledge to drive brand strategy and program development. Additional requirements include the ability to lead and ensure collaboration across multiple internal stakeholders and vendors. 25% travel is required. Education
Bachelor's Degree (preferably in Life Sciences, Pharmacy or Business related discipline). MBA or related Masters Degree preferred Skills
Minimum of 8 years experience, 5+ years of in-house US pharmaceutical marketing Experience leading digital projects preferred Previous experience in GI, preferred Previous experience in sales, sales management, or account management preferred Demonstrated success in working with matrix teams Excellent quantitative abilities and excellent communication skills (written, verbal and presentation) Proven ability to use analytical skills and critical thinking to diagnose business issues and incorporate into development or adjustment of marketing plans to achieve business results in a self-directed manner Exceptional use of time management, planning, organizational, selling and negotiation skills Ability to work well across a matrix organization with strong collaboration skills to support the co-promote efforts Ability to work on a hybrid basis out of our head office in Bridgewater, NJ Additional Requirements
Hybrid work location: Bridgewater, NJ 25% travel required
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Join our global diversified pharmaceutical company enriching lives through our relentless drive to deliver better health outcomes to our patients. We are all in it together to make a difference. Be a part of a culture that doesn't just wait for change but actively creates it where your skills and values drive our collective progress and impact. Responsibilities
Develop and execute on professional (HCP) and consumer (DTC) marketing strategies aligned with the brand strategic imperatives Evaluate and evolve creative campaign and core messaging through cross-functional collaboration Lead the development, execution, & measurement of brand tactics for HCP & DTC campaigns Drive strategic innovation for Media/MMX along in-house and agency partners Act as key Sales Force partner and drive execution of tactics through field collaboration Develop and optimize programs that drive fulfillment (e.g. Hub Services, Patient Support Programs, Field Reimbursement Team) Collaborate with all applicable external partners to implement, launch & evolve all AI dynamic call plan capabilities to enhance brand performance Lead annual brand/business planning (strategy and execution) Assume ownership and accuracy of brand budgets on a monthly basis in order to optimally reallocate where necessary to maximize brand investments Provide strategic direction to agencies to optimize marketing mix; balancing return on investment and impact to brand Effectively navigate through roadblocks/obstacles with the supporting internal teams to execute on initiatives to ensure seamless execution Monitor brand performance, competitive environment and customer base to quickly identify needed changes to strategic direction or tactical implementation Partner with Sales Training to inform product training and education High sense of energy and urgency to execute Strong understanding of marketing principles and execution to drive results Qualifications
This role requires a strong background in Pharmaceutical marketing as well as a high level of analytical and conceptual ability to provide strategic focus to the brand. You will be proficient at uncovering customer-based insights and leveraging this knowledge to drive brand strategy and program development. Additional requirements include the ability to lead and ensure collaboration across multiple internal stakeholders and vendors. 25% travel is required. Education
Bachelor's Degree (preferably in Life Sciences, Pharmacy or Business related discipline). MBA or related Masters Degree preferred Skills
Minimum of 8 years experience, 5+ years of in-house US pharmaceutical marketing Experience leading digital projects preferred Previous experience in GI, preferred Previous experience in sales, sales management, or account management preferred Demonstrated success in working with matrix teams Excellent quantitative abilities and excellent communication skills (written, verbal and presentation) Proven ability to use analytical skills and critical thinking to diagnose business issues and incorporate into development or adjustment of marketing plans to achieve business results in a self-directed manner Exceptional use of time management, planning, organizational, selling and negotiation skills Ability to work well across a matrix organization with strong collaboration skills to support the co-promote efforts Ability to work on a hybrid basis out of our head office in Bridgewater, NJ Additional Requirements
Hybrid work location: Bridgewater, NJ 25% travel required
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