Associate Director, Market Access Marketing, Sleep
Scorpion Therapeutics, New Bremen, Ohio, United States
Role Summary
Associate Director, Market Access Marketing – Sleep will support the Sleep Franchise team to optimally position Jazz products for patient access in an evolving US access landscape. The AD reports to the Director, Market Access Marketing – Sleep and leads tactical execution in support of brand strategy, implementing the payer value proposition and promotional/non-personal tools and tactics for use with third party payers. The role will work cross-functionally with Payer Account teams, Field Access and Reimbursement teams, and Field Sales teams to ensure programs, tools, resources, and messaging optimize customer engagement and patient access. Responsibilities
Strategic Thinking: Think strategically across indications to identify opportunities to align and further complement efforts to maximize value communication Brand Plan Execution: Work with the marketing team and other stakeholder functions to execute and refine brand tactical plan with the goal of driving both awareness and perception of access among target audiences; participate in the development and execution of the annual brand planning process. Build, coordinate, and orchestrate a cross-functional view of full market access activities and activations Value Communication: Craft compelling payer value propositions, messaging platforms, and tools that resonate with key stakeholders including payers, providers, healthcare decision-makers Resource Development: Create innovative tools and materials (e.g., pull through materials, resource guides, AMCP dossiers, value decks, field training modules) to support field teams in effectively communicating product value and outcomes Cross-Functional Collaboration: Partner with Market Access, HEOR, Medical Affairs, Regulatory, Compliance, Brand Marketing, and Sales teams to align access strategies and ensure consistent execution Insight Generation: Conduct primary and secondary research, analyze relevant data, and monitor competitive and market trends to generate meaningful payer/HCP insights for use in business decision-making Performance Measurement: Lead the development and coordination of performance measurement and reporting across responsible assets and KPIs to ensure access messaging is effectively delivering on brand access objectives Qualifications
Required: Bachelor’s degree; advanced degree (MBA, MPH, PharmD) preferred Required: 7+ years of combined experience in pharmaceutical marketing, market access, or related field Required: 4+ years of experience in Market Access Marketing, Patient Support Services, and/or Payer Account Management Required: Deep understanding of the U.S. healthcare landscape, including payer dynamics and reimbursement pathways Required: Thorough understanding of processes to develop and obtain approval of promotional materials, including navigating Medical, Regulatory, and legal reviews Required: Strong communication, analytical, and project management skills Required: Ability to thrive in a fast-paced, matrixed environment Required: Pharmaceutical career progression that demonstrates growth in responsibility and scope, particularly in commercial Market Access positions Required: The position will be primarily home based, with the expectation that the person is willing to travel to meetings as necessary Education
Bachelor’s degree required; advanced degree (MBA, MPH, PharmD) preferred Additional Requirements
The role is primarily home-based; travel to meetings as necessary
#J-18808-Ljbffr
Associate Director, Market Access Marketing – Sleep will support the Sleep Franchise team to optimally position Jazz products for patient access in an evolving US access landscape. The AD reports to the Director, Market Access Marketing – Sleep and leads tactical execution in support of brand strategy, implementing the payer value proposition and promotional/non-personal tools and tactics for use with third party payers. The role will work cross-functionally with Payer Account teams, Field Access and Reimbursement teams, and Field Sales teams to ensure programs, tools, resources, and messaging optimize customer engagement and patient access. Responsibilities
Strategic Thinking: Think strategically across indications to identify opportunities to align and further complement efforts to maximize value communication Brand Plan Execution: Work with the marketing team and other stakeholder functions to execute and refine brand tactical plan with the goal of driving both awareness and perception of access among target audiences; participate in the development and execution of the annual brand planning process. Build, coordinate, and orchestrate a cross-functional view of full market access activities and activations Value Communication: Craft compelling payer value propositions, messaging platforms, and tools that resonate with key stakeholders including payers, providers, healthcare decision-makers Resource Development: Create innovative tools and materials (e.g., pull through materials, resource guides, AMCP dossiers, value decks, field training modules) to support field teams in effectively communicating product value and outcomes Cross-Functional Collaboration: Partner with Market Access, HEOR, Medical Affairs, Regulatory, Compliance, Brand Marketing, and Sales teams to align access strategies and ensure consistent execution Insight Generation: Conduct primary and secondary research, analyze relevant data, and monitor competitive and market trends to generate meaningful payer/HCP insights for use in business decision-making Performance Measurement: Lead the development and coordination of performance measurement and reporting across responsible assets and KPIs to ensure access messaging is effectively delivering on brand access objectives Qualifications
Required: Bachelor’s degree; advanced degree (MBA, MPH, PharmD) preferred Required: 7+ years of combined experience in pharmaceutical marketing, market access, or related field Required: 4+ years of experience in Market Access Marketing, Patient Support Services, and/or Payer Account Management Required: Deep understanding of the U.S. healthcare landscape, including payer dynamics and reimbursement pathways Required: Thorough understanding of processes to develop and obtain approval of promotional materials, including navigating Medical, Regulatory, and legal reviews Required: Strong communication, analytical, and project management skills Required: Ability to thrive in a fast-paced, matrixed environment Required: Pharmaceutical career progression that demonstrates growth in responsibility and scope, particularly in commercial Market Access positions Required: The position will be primarily home based, with the expectation that the person is willing to travel to meetings as necessary Education
Bachelor’s degree required; advanced degree (MBA, MPH, PharmD) preferred Additional Requirements
The role is primarily home-based; travel to meetings as necessary
#J-18808-Ljbffr