Associate Director, HIV Community Liaison Marketing
Scorpion Therapeutics, San Francisco, California, United States, 94199
Role Summary
The Associate Director, HIV Community Liaison Marketing will report to the Senior Director of HIV Franchise Community Marketing and lead the development and maintenance of CL resources. They will direct marketing tactics for the Community Liaison team, coordinate field activities and live events, optimize digital tools for reporting, and support strategic initiatives including annual planning. The role may also support status neutral initiatives impacting growth in treatment and prevention markets, requiring collaboration across cross-functional partners. Responsibilities
Drive execution of core CL branded and unbranded tactics through management of and partnership with external agencies, internal cross-functional partners, brand marketing and CL team. Gain approval for marketing materials through internal review processes including management reviews and Med-Legal-Reg; secure final production. Lead field communications and trainings on core CL tactics. Ensure timely availability of marketing materials across Gilead systems, both digital and print, in collaboration with internal and external partners. Meet regularly with cross-functional partners to ensure strategic alignment and ongoing field sustainment plans. Support planning and execution of National Sales Meetings, Regional Meetings, and Launch Meetings as necessary. Support the development and implementation of the HIV Community Liaison marketing strategy and tactical prioritization. Leverage data and analytics to analyze market and brand growth opportunities and provide recommendations; lead action planning as needed. Monitor and report industry trends, competitive practices, and learnings from internal market research to inform recommendations. Qualifications
Required:
Bachelor\'s Degree and Ten Years’ Experience Required:
Master’s Degree and Eight Years’ Experience Required:
PhD and Two Years’ Experience Preferred:
8 years of professional experience Preferred:
5 years of marketing experience Preferred:
Bachelor’s degree in marketing or related fields required Preferred:
Familiarity with marketing fundamentals, strategy, sales and commercial policies and practices Preferred:
Previous experience as a Community Liaison or Field Sales Preferred:
MBA or other advanced business or public health degree Preferred:
HIV experience and relationships Preferred:
Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials Preferred:
Up to 25% domestic travel Skills
Ability to work with external agencies (advertising, PR, medical education vendors) to develop programs and materials Strong verbal, written, and interpersonal communications across diverse audiences Ability to adapt and thrive in a fast-paced, dynamic environment Proven team collaboration skills Therapeutic area-specific experience (HIV Treatment and/or HIV Prevention) Comfort with sensitive topics within the HIV market Education
Bachelor’s degree in marketing or related fields (required) MBA or other advanced degree (preferred) Additional Requirements
Up to 25% domestic travel may be required
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The Associate Director, HIV Community Liaison Marketing will report to the Senior Director of HIV Franchise Community Marketing and lead the development and maintenance of CL resources. They will direct marketing tactics for the Community Liaison team, coordinate field activities and live events, optimize digital tools for reporting, and support strategic initiatives including annual planning. The role may also support status neutral initiatives impacting growth in treatment and prevention markets, requiring collaboration across cross-functional partners. Responsibilities
Drive execution of core CL branded and unbranded tactics through management of and partnership with external agencies, internal cross-functional partners, brand marketing and CL team. Gain approval for marketing materials through internal review processes including management reviews and Med-Legal-Reg; secure final production. Lead field communications and trainings on core CL tactics. Ensure timely availability of marketing materials across Gilead systems, both digital and print, in collaboration with internal and external partners. Meet regularly with cross-functional partners to ensure strategic alignment and ongoing field sustainment plans. Support planning and execution of National Sales Meetings, Regional Meetings, and Launch Meetings as necessary. Support the development and implementation of the HIV Community Liaison marketing strategy and tactical prioritization. Leverage data and analytics to analyze market and brand growth opportunities and provide recommendations; lead action planning as needed. Monitor and report industry trends, competitive practices, and learnings from internal market research to inform recommendations. Qualifications
Required:
Bachelor\'s Degree and Ten Years’ Experience Required:
Master’s Degree and Eight Years’ Experience Required:
PhD and Two Years’ Experience Preferred:
8 years of professional experience Preferred:
5 years of marketing experience Preferred:
Bachelor’s degree in marketing or related fields required Preferred:
Familiarity with marketing fundamentals, strategy, sales and commercial policies and practices Preferred:
Previous experience as a Community Liaison or Field Sales Preferred:
MBA or other advanced business or public health degree Preferred:
HIV experience and relationships Preferred:
Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials Preferred:
Up to 25% domestic travel Skills
Ability to work with external agencies (advertising, PR, medical education vendors) to develop programs and materials Strong verbal, written, and interpersonal communications across diverse audiences Ability to adapt and thrive in a fast-paced, dynamic environment Proven team collaboration skills Therapeutic area-specific experience (HIV Treatment and/or HIV Prevention) Comfort with sensitive topics within the HIV market Education
Bachelor’s degree in marketing or related fields (required) MBA or other advanced degree (preferred) Additional Requirements
Up to 25% domestic travel may be required
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