Senior Director, DTP Marketing, HIV Treatment
Scorpion Therapeutics, San Francisco, California, United States, 94199
Role Summary
Senior Director, Direct-to-Patient (DTP) Marketing Lead at Gilead responsible for championing the launch of a new HIV therapy and shaping innovative marketing strategies to reach people living with HIV. Leads a team, manages campaigns across multiple channels, and collaborates with cross-functional partners to amplify the patient voice and drive impact. Focuses on delivering culturally competent messaging and optimizing execution through data-driven insights and agency partnerships. Responsibilities
Lead DTP strategy, launch planning, and the annual patient marketing tactical plan. Develop targeted patient marketing approaches across personal and non-personal channels (print, digital, social media, out-of-home, television). Generate and apply market research insights to refine promotional strategies and tactics. Create culturally competent patient materials and collaborate with community partners and cross-functional teams to amplify the patient voice. Manage the DTP marketing team, including hiring, coaching, performance management, and budget oversight. Oversee integrated promotions and media budgets, optimizing execution. Manage agency relationships to leverage expertise and ensure campaign effectiveness. Ensure compliance with all relevant laws, regulations, and policies. Qualifications
Bachelor’s degree with at least 14 years of marketing experience, or Master’s degree or PhD with at least 12 years of marketing experience. Required: Demonstrated high performance in Direct-to-Patient (DTP) marketing, with the ability to set vision and lead diverse stakeholders. Required: Strategic and analytical thinking to make accountable decisions and prioritize tradeoffs. Required: Deep expertise in pharmaceutical brand implementation, communication planning, and patient activation. Required: Proven track record in pharma/biotech and consumer patient/community marketing. Required: Strong leadership skills including change management, recruitment, and performance management. Required: Excellent interpersonal and communication skills for cross-functional collaboration and influence. Required: Strong executive presence and sound business judgment with clear decision-making. Required: Superior budget management skills, including OPEX forecasting and tracking. Required: Experience developing external relationships that foster brand advocacy. Required: Prior direct people management experience with the ability to lead complex marketing initiatives and inspire teams. Preferred: MBA with 12+ years of pharma/biotech marketing experience. Preferred: Experience in product launch and portfolio management; background working with patient/community advocacy groups; knowledge of regulatory requirements; experience with advertising, digital, or communications agencies. Skills
Direct-to-Patient (DTP) marketing leadership Strategic planning and execution across multi-channel campaigns Market research and data-driven decision making Cultural competence in patient messaging and community engagement Cross-functional collaboration and stakeholder management Agency management and vendor relationships Budget management and financial forecasting Education
Bachelor’s degree required; Master’s degree or PhD preferred MBA preferred (for some candidates)
#J-18808-Ljbffr
Senior Director, Direct-to-Patient (DTP) Marketing Lead at Gilead responsible for championing the launch of a new HIV therapy and shaping innovative marketing strategies to reach people living with HIV. Leads a team, manages campaigns across multiple channels, and collaborates with cross-functional partners to amplify the patient voice and drive impact. Focuses on delivering culturally competent messaging and optimizing execution through data-driven insights and agency partnerships. Responsibilities
Lead DTP strategy, launch planning, and the annual patient marketing tactical plan. Develop targeted patient marketing approaches across personal and non-personal channels (print, digital, social media, out-of-home, television). Generate and apply market research insights to refine promotional strategies and tactics. Create culturally competent patient materials and collaborate with community partners and cross-functional teams to amplify the patient voice. Manage the DTP marketing team, including hiring, coaching, performance management, and budget oversight. Oversee integrated promotions and media budgets, optimizing execution. Manage agency relationships to leverage expertise and ensure campaign effectiveness. Ensure compliance with all relevant laws, regulations, and policies. Qualifications
Bachelor’s degree with at least 14 years of marketing experience, or Master’s degree or PhD with at least 12 years of marketing experience. Required: Demonstrated high performance in Direct-to-Patient (DTP) marketing, with the ability to set vision and lead diverse stakeholders. Required: Strategic and analytical thinking to make accountable decisions and prioritize tradeoffs. Required: Deep expertise in pharmaceutical brand implementation, communication planning, and patient activation. Required: Proven track record in pharma/biotech and consumer patient/community marketing. Required: Strong leadership skills including change management, recruitment, and performance management. Required: Excellent interpersonal and communication skills for cross-functional collaboration and influence. Required: Strong executive presence and sound business judgment with clear decision-making. Required: Superior budget management skills, including OPEX forecasting and tracking. Required: Experience developing external relationships that foster brand advocacy. Required: Prior direct people management experience with the ability to lead complex marketing initiatives and inspire teams. Preferred: MBA with 12+ years of pharma/biotech marketing experience. Preferred: Experience in product launch and portfolio management; background working with patient/community advocacy groups; knowledge of regulatory requirements; experience with advertising, digital, or communications agencies. Skills
Direct-to-Patient (DTP) marketing leadership Strategic planning and execution across multi-channel campaigns Market research and data-driven decision making Cultural competence in patient messaging and community engagement Cross-functional collaboration and stakeholder management Agency management and vendor relationships Budget management and financial forecasting Education
Bachelor’s degree required; Master’s degree or PhD preferred MBA preferred (for some candidates)
#J-18808-Ljbffr