Associate Director, Healthcare Provider Promotions
Scorpion Therapeutics, San Francisco, California, United States, 94199
Role Summary
Associate Director, Healthcare Provider Promotions at Gilead, responsible for shaping and executing innovative marketing strategies to bring a transformative HIV treatment to people living with HIV. Reports to the Senior Director, HIV Treatment Marketing, and leads launch activities, communications, and cross-functional collaboration to drive HCP engagement and market readiness. Responsibilities
Oversee the development and implementation of strategic and tactical promotional plans for HCPs Support the development of the Plan of Action (POA) for field sales teams and coordinate with Commercial Learning and Development (CL&D) to guide implementation Play a key role in competitive readiness planning to understand the evolving HIV treatment market and prepare for future market entrants Support launch readiness strategy and tactical planning for launch with a focus on balancing Gilead’s HIV treatment portfolio Distill market research findings into insights that support the strategy, messaging, and execution; coordinate with the market insights team to set the future direction for insight generation Develop and deliver presentations to a range of internal stakeholders including leadership, field teams, and cross-functional colleagues Cultivate customer relationships with thought leaders, key customers, and professional organizations Represent Marketing on the promotional review committee to guide the review and approval of marketing tactics and ensure compliance Manage HCP marketing budget, monitor impact, and coordinate with commercial operations to establish procedures and metrics Manage agency relationships and ensure collaboration to meet business needs Qualifications
Experienced HCP marketer with the ability to set a vision and lead diverse stakeholders Strategic and analytical thinker with ability to make decisions, prioritize tradeoffs, and communicate recommendations Deep expertise in pharmaceutical brand strategy, plan of action development, and HCP targeting/activation Proven ability to lead without authority to drive change Strong interpersonal and cross-functional collaboration skills; ability to resolve conflicts and drive consensus Track record of successful pharma/biotech marketing Executive presence with sound business judgment and decision-making Excellent communication and presentation skills; persuasive across levels Strong project management and ability to oversee multiple priorities Experience with complex budget management Experience developing external relationships leading to brand advocacy Strong product launch experience and familiarity with competitive markets Education
Bachelor’s degree with at least 8 years of marketing experience, or Master’s degree or PhD with at least 6 years of marketing experience Experience in product launch and portfolio management; knowledge of pharmaceutical regulatory requirements affecting marketing messaging Prior field sales and/or agency experience is a plus
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Associate Director, Healthcare Provider Promotions at Gilead, responsible for shaping and executing innovative marketing strategies to bring a transformative HIV treatment to people living with HIV. Reports to the Senior Director, HIV Treatment Marketing, and leads launch activities, communications, and cross-functional collaboration to drive HCP engagement and market readiness. Responsibilities
Oversee the development and implementation of strategic and tactical promotional plans for HCPs Support the development of the Plan of Action (POA) for field sales teams and coordinate with Commercial Learning and Development (CL&D) to guide implementation Play a key role in competitive readiness planning to understand the evolving HIV treatment market and prepare for future market entrants Support launch readiness strategy and tactical planning for launch with a focus on balancing Gilead’s HIV treatment portfolio Distill market research findings into insights that support the strategy, messaging, and execution; coordinate with the market insights team to set the future direction for insight generation Develop and deliver presentations to a range of internal stakeholders including leadership, field teams, and cross-functional colleagues Cultivate customer relationships with thought leaders, key customers, and professional organizations Represent Marketing on the promotional review committee to guide the review and approval of marketing tactics and ensure compliance Manage HCP marketing budget, monitor impact, and coordinate with commercial operations to establish procedures and metrics Manage agency relationships and ensure collaboration to meet business needs Qualifications
Experienced HCP marketer with the ability to set a vision and lead diverse stakeholders Strategic and analytical thinker with ability to make decisions, prioritize tradeoffs, and communicate recommendations Deep expertise in pharmaceutical brand strategy, plan of action development, and HCP targeting/activation Proven ability to lead without authority to drive change Strong interpersonal and cross-functional collaboration skills; ability to resolve conflicts and drive consensus Track record of successful pharma/biotech marketing Executive presence with sound business judgment and decision-making Excellent communication and presentation skills; persuasive across levels Strong project management and ability to oversee multiple priorities Experience with complex budget management Experience developing external relationships leading to brand advocacy Strong product launch experience and familiarity with competitive markets Education
Bachelor’s degree with at least 8 years of marketing experience, or Master’s degree or PhD with at least 6 years of marketing experience Experience in product launch and portfolio management; knowledge of pharmaceutical regulatory requirements affecting marketing messaging Prior field sales and/or agency experience is a plus
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