Concept Development & Market Positioning | Columbia Hospitality (Temporary)
Columbia Hospitality, Seattle, Washington, us, 98127
Concept Development & Market Positioning | Columbia Hospitality (Temporary)
Columbia Hospitality Inc., 2200 Alaskan Way, Seattle, Washington, United States of America Job Description
Posted Friday, January 30, 2026 at 11:00 AM Restaurant Programming and Development | Columbia Hospitality (Temporary) Let’s start off with the most important part—what’s in it for you: The Perks Hourly: $125.00 This role is temporary status and expected to work approximately 15 - 20 hours/week for 30 days upon hire Sick and Safe Leave as required Values Based Culture (#OMGLIFE) Culture Add (Creating Space for Fresh Perspectives) Referral Bonus (Get Paid to Recruit) Discounted Lodging, Dining, Spa, Golf, and Retail (Yes, Discounted Travel!) Employee Assistance Program Online Learning Platform to Help You Grow! Third Party Perks (Including discounts on Pet Insurance, Rental Cars, Movie and Concert Tickets, Theme Park and Attractions & so much more) Our Commitment to you: “People never forget how you made them feel.” Maya Angelou’s famous statement serves as a rallying cry throughout Columbia Hospitality and fuels our collective drive - and success. Our people are our purpose, and our brand is our people. We seek extraordinary individuals who drive our brand promise of Creating Exceptional Experiences. We are a people-first organization, ignited from the inside to succeed on the outside. We are a tight-knit, inclusive, values-driven team and we trust one another to have each other’s backs. We show up every day with open hearts, an inclusive mindset, and a genuine respect for those around us. We have fun, grow together, and strive to leave a positive lasting impression on everyone we meet. What you’ll do: The Brass Tacks Concept Development & Market Positioning Refine the restaurant’s overall concept to align with target market opportunities and the brand’s identity as a PNW Tavern & Grill. Identify and define The Jetty’s key attributes — what makes it special and how to highlight those features through design, programming, and marketing. Conduct on-site visits to assess the property, meet with leadership, and review current P&L statements. Evaluate physical space and guest flow, including patio and dining room layout; recommend changes to enhance atmosphere, guest comfort, and visual depth. Assess the feasibility and programming potential of the Tavern area as a standalone yet integrated identity (e.g., menu focus, tagline, signage, and brand personality). Market Research & Competitive Analysis Conduct a market study of the surrounding area, referencing available data if needed. Analyze local competition, including nearby restaurants, local breweries, and other key players. Review demographic data to define target audience segments (e.g., college-age, local professionals, travelers). Evaluate potential partnerships with community organizations and corporate accounts (e.g., NVA, Boeing). Menu & Beverage Program Evaluation Provide recommendations for refining the menu to reflect better a PNW Tavern & Grill concept, including adding premium or locally inspired items (e.g., oysters, elevated bar snacks). Assess the tavern menu and bar program to ensure variety, consistency, and profitability. Identify opportunities for a “proof of concept” menu activation (e.g., Taco Tuesdays or other thematic events) to test guest engagement and drive traffic. Marketing & Branding Plan Develop a 2026 marketing and social media plan tailored to The Jetty, including concept positioning, messaging, and content pillars. Oversee creation of marketing assets and branded materials, including signage, umbrellas, and patio activations that reflect the property’s personality. Create a strategy for increasing brand visibility and community engagement (e.g., events, influencer outreach, partnerships). Define tagline options and tone of voice aligned with the updated concept. Events Program & Revenue Development Evaluate the existing events program to identify opportunities for increased event driven revenue. Conduct site visits with planners and provide recommendations for packaging and selling activations to group clients (corporate, hotel, or local). Develop recommendations for gifts, group experiences, and seasonal programming. Align event and programming calendar with marketing initiatives for efficient execution. Deliverables Written Concept & Market Strategy Summary 2026 Programming Calendar 2026 Marketing & Social Media Plan in collaboration with Columbia Hospitality Marketing Department Menu and Beverage Program Recommendations Event Program Audit & Revenue Strategy Recommendations The Nitty Gritty A bachelor’s degree in marketing or business-related discipline or an equivalent combination of education, training and experience. 3+ years of experience in hospitality marketing or 5+ years of experience in similar field. 1-2 years of leadership and management experience. Proven track record of relationship management skills. A balance of creative, technical, and analytical skills. Strong organizational skills and attention to detail. Conviction for creating and managing operating processes. Ability to thrive in a fast-paced environment. Effective project and personal management skills, including time management, planning and organizing, execution and delivery of results. Proficient with InDesign and other Adobe programs. Proficient with the Microsoft Office Suite. Don’t meet every single requirement? At Columbia Hospitality we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may just be the right candidate for this or other roles. The Fine Print Columbia Hospitality, Inc. is an equal opportunity employer committed to an inclusive environment without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. We strive for excellence in every position within the company and select the most qualified people who embrace our service philosophy and these values. Accountability | Creativity | Enthusiasm | Honesty | Inclusion | Respect Columbia Hospitality is a national management and consulting company with more than 25 years of experience in creating hospitality solutions and delivering exceptional experiences. Our portfolio includes award-winning hotels and resorts, premier residential communities, restaurants and bars, private and public golf clubs, conference centers, and distinctive venues. Columbia Hospitality has been consistently recognized as one of the Top Companies to Work for in Washington by Seattle Business Magazine and Puget Sound Business Journal for their commitment to creating a fun, dynamic and nurturing work environment for team members. Columbia Hospitality Inc., 2200 Alaskan Way, Seattle, Washington, United States of America
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Columbia Hospitality Inc., 2200 Alaskan Way, Seattle, Washington, United States of America Job Description
Posted Friday, January 30, 2026 at 11:00 AM Restaurant Programming and Development | Columbia Hospitality (Temporary) Let’s start off with the most important part—what’s in it for you: The Perks Hourly: $125.00 This role is temporary status and expected to work approximately 15 - 20 hours/week for 30 days upon hire Sick and Safe Leave as required Values Based Culture (#OMGLIFE) Culture Add (Creating Space for Fresh Perspectives) Referral Bonus (Get Paid to Recruit) Discounted Lodging, Dining, Spa, Golf, and Retail (Yes, Discounted Travel!) Employee Assistance Program Online Learning Platform to Help You Grow! Third Party Perks (Including discounts on Pet Insurance, Rental Cars, Movie and Concert Tickets, Theme Park and Attractions & so much more) Our Commitment to you: “People never forget how you made them feel.” Maya Angelou’s famous statement serves as a rallying cry throughout Columbia Hospitality and fuels our collective drive - and success. Our people are our purpose, and our brand is our people. We seek extraordinary individuals who drive our brand promise of Creating Exceptional Experiences. We are a people-first organization, ignited from the inside to succeed on the outside. We are a tight-knit, inclusive, values-driven team and we trust one another to have each other’s backs. We show up every day with open hearts, an inclusive mindset, and a genuine respect for those around us. We have fun, grow together, and strive to leave a positive lasting impression on everyone we meet. What you’ll do: The Brass Tacks Concept Development & Market Positioning Refine the restaurant’s overall concept to align with target market opportunities and the brand’s identity as a PNW Tavern & Grill. Identify and define The Jetty’s key attributes — what makes it special and how to highlight those features through design, programming, and marketing. Conduct on-site visits to assess the property, meet with leadership, and review current P&L statements. Evaluate physical space and guest flow, including patio and dining room layout; recommend changes to enhance atmosphere, guest comfort, and visual depth. Assess the feasibility and programming potential of the Tavern area as a standalone yet integrated identity (e.g., menu focus, tagline, signage, and brand personality). Market Research & Competitive Analysis Conduct a market study of the surrounding area, referencing available data if needed. Analyze local competition, including nearby restaurants, local breweries, and other key players. Review demographic data to define target audience segments (e.g., college-age, local professionals, travelers). Evaluate potential partnerships with community organizations and corporate accounts (e.g., NVA, Boeing). Menu & Beverage Program Evaluation Provide recommendations for refining the menu to reflect better a PNW Tavern & Grill concept, including adding premium or locally inspired items (e.g., oysters, elevated bar snacks). Assess the tavern menu and bar program to ensure variety, consistency, and profitability. Identify opportunities for a “proof of concept” menu activation (e.g., Taco Tuesdays or other thematic events) to test guest engagement and drive traffic. Marketing & Branding Plan Develop a 2026 marketing and social media plan tailored to The Jetty, including concept positioning, messaging, and content pillars. Oversee creation of marketing assets and branded materials, including signage, umbrellas, and patio activations that reflect the property’s personality. Create a strategy for increasing brand visibility and community engagement (e.g., events, influencer outreach, partnerships). Define tagline options and tone of voice aligned with the updated concept. Events Program & Revenue Development Evaluate the existing events program to identify opportunities for increased event driven revenue. Conduct site visits with planners and provide recommendations for packaging and selling activations to group clients (corporate, hotel, or local). Develop recommendations for gifts, group experiences, and seasonal programming. Align event and programming calendar with marketing initiatives for efficient execution. Deliverables Written Concept & Market Strategy Summary 2026 Programming Calendar 2026 Marketing & Social Media Plan in collaboration with Columbia Hospitality Marketing Department Menu and Beverage Program Recommendations Event Program Audit & Revenue Strategy Recommendations The Nitty Gritty A bachelor’s degree in marketing or business-related discipline or an equivalent combination of education, training and experience. 3+ years of experience in hospitality marketing or 5+ years of experience in similar field. 1-2 years of leadership and management experience. Proven track record of relationship management skills. A balance of creative, technical, and analytical skills. Strong organizational skills and attention to detail. Conviction for creating and managing operating processes. Ability to thrive in a fast-paced environment. Effective project and personal management skills, including time management, planning and organizing, execution and delivery of results. Proficient with InDesign and other Adobe programs. Proficient with the Microsoft Office Suite. Don’t meet every single requirement? At Columbia Hospitality we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may just be the right candidate for this or other roles. The Fine Print Columbia Hospitality, Inc. is an equal opportunity employer committed to an inclusive environment without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. We strive for excellence in every position within the company and select the most qualified people who embrace our service philosophy and these values. Accountability | Creativity | Enthusiasm | Honesty | Inclusion | Respect Columbia Hospitality is a national management and consulting company with more than 25 years of experience in creating hospitality solutions and delivering exceptional experiences. Our portfolio includes award-winning hotels and resorts, premier residential communities, restaurants and bars, private and public golf clubs, conference centers, and distinctive venues. Columbia Hospitality has been consistently recognized as one of the Top Companies to Work for in Washington by Seattle Business Magazine and Puget Sound Business Journal for their commitment to creating a fun, dynamic and nurturing work environment for team members. Columbia Hospitality Inc., 2200 Alaskan Way, Seattle, Washington, United States of America
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