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Growth Marketing Manager

Monmouth Trading Cards, Ocean Grove, New Jersey, United States

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Benefits

Bonus based on performance Company parties Competitive salary Employee discounts Health insurance Opportunity for advancement Paid time off Company

Monmouth Cards Location

In Office Type

Full-time About Monmouth Cards

Monmouth Cards is a fast-growing trading card and collectibles brand focused on scaling profitably through paid media and retention marketing. We’re looking for a performance-driven marketer who can fully own our paid ads and lifecycle marketing — from strategy to execution. This role is for someone who loves numbers, testing, and growth, but also understands brand, customer experience, and long-term LTV. What You’ll Be Responsible For

Paid Advertising (Primary Focus)

Own

100% of paid ad spend

across: Google Ads (Search, Shopping, Performance Max, YouTube if relevant) Meta Ads (Facebook & Instagram) Plan, launch, and optimize campaigns to hit

ROAS, CAC, and growth targets Manage budgets, scaling winners and cutting losers quickly Creative testing strategy (copy, hooks, angles, offers) — working with our team or creatives as needed Build and optimize audiences, retargeting, and attribution logic Weekly reporting with clear insights, not vanity metrics Email & SMS Marketing (Klaviyo)

Fully manage

Klaviyo email + SMS Build, optimize, and maintain: Core flows (Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Winback, etc.) Campaigns tied to promos, drops, and seasonal pushes Improve

revenue per subscriber, open rates, CTR, and unsubscribe rates Segment intelligently based on behavior, purchase history, and engagement Ensure email & SMS align with paid traffic and overall funnel strategy Strategy & Optimization

Take a

full-funnel view : acquisition → conversion → retention Identify opportunities to improve LTV and overall marketing efficiency Run A/B tests across ads, landing pages, and lifecycle messaging Stay on top of platform changes (Meta, Google, deliverability, etc.) What We’re Looking For

Proven experience managing

Google Ads + Meta Ads

for eCommerce brands Strong hands-on experience with

Klaviyo (email + SMS) Data-driven mindset — you make decisions based on performance, not vibes Comfortable owning results end-to-end (not just “running ads”) Strong understanding of ROAS, CAC, LTV, attribution, and scaling Bonus: experience in collectibles, trading cards, or hobbyist eCommerce Nice-to-Haves (Not Required)

Experience with Shopify Creative strategy experience (angles, offers, UGC direction) Familiarity with GA4, Triple Whale, or other attribution tools Copywriting chops for ads, email, or SMS What Success Looks Like

Profitable, scalable paid ad performance Strong email & SMS revenue contribution Clean, well-documented campaigns and flows Clear communication and proactive optimization ideas You treat the ad spend like it’s your own money Why Work With Us

Real ownership and impact — no red tape Room to grow with the brand Competitive pay based on experience Flexible, remote-friendly work environment

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