Vice President of Customer Loyalty and Retention

Vice President of Customer Loyalty and Retention About the Company We are an innovative provider of health-focused coffee and beverage products committed to enhancing our customers' well-being and experience. Industry Food & Beverages Type Privately Held Founded 2021 Employees 51-200 About the Role Be part of our vibrant team as the Vice President of Customer Loyalty and Retention! In this pivotal role, you will lead the transformation of our post-purchase journey, focusing on crafting and implementing effective retention strategies. This position emphasizes the importance of Customer Relationship Management (CRM), subscription models, and fostering customer loyalty. You will be responsible for monitoring key performance indicators like Lifetime Value (LTV), minimizing churn, and optimizing subscriptions while guiding a dedicated team toward success. The ideal candidate will bring a wealth of experience—at least 10 years in lifecycle management, CRM, retention, or subscription strategy, with a minimum of 3 years in a leadership role. A hands-on approach is crucial, along with expertise in data analytics, consumer psychology, and experimentation. As the Vice President of Customer Loyalty and Retention, your collaborative skills will be essential as you work closely with cross-functional teams, including Growth, Customer Experience, Product, and Brand, to ensure a seamless and delightful customer journey following their purchase. Key Responsibilities: Design and manage all lifecycle marketing flows and initiatives. Leverage data and analytics to inform decision-making and boost performance. Optimize the subscription experience to enhance customer retention. Lead cross-functional teams to improve the overall customer journey. This role is ideal for someone with a startup or scale-up mindset, eager to take charge of significant revenue levers and drive meaningful improvements in retention metrics. If you are a strategic thinker with exceptional collaboration skills and a proven history of enhancing retention curves, we invite you to apply! Travel Percent Less than 10% Functions Marketing Sales/Revenue Business Development