Media Performance Specialist
AlphaGraphics and PostNet Headquarters, Lakewood, Colorado, United States
Benefits:
401(k)
401(k) matching
Bonus based on performance
Company parties
Competitive salary
Dental insurance
Flexible schedule
Free food & snacks
Health insurance
Opportunity for advancement
Paid time off
Parental leave
Training & development
Vision insurance
Company: Fortidia
Lakewood, CO Hybrid Schedule= WFH Monday & Friday, In-office Tuesday, Wednesday, Thursday
We are an equal opportunity employer. We believe that talent, expertise, empathy and ambition drive our success, and we base hiring decisions solely on candidate experience and skills.
We are committed to creating an inclusive hiring process. If you have specific needs or require adjustments during the recruitment process, please let us know.
For our Lakewood office we are searching for an Media Performance Specialist, mainly focused on results over activity—using data, testing, and continuous optimization to ensure marketing investments drive qualified demand, improve conversion, and support sustained systemwide growth operating within Fortidia US’s redesigned marketing organization.
The Media Performance Specialist is a hands-on, performance-driven role responsible for planning, executing, optimizing, and reporting on paid media and performance marketing initiatives across Fortidia US brands. This role sits at the core of Fortidia US’s demand generation engine and is directly accountable for delivering measurable, ROI-positive outcomes that support franchise-level revenue growth.
The Media Performance Specialist will report to the National Marketing Manager.
Main tasks and responsibilities:
Paid Media Strategy & Execution
Execute and optimize paid media campaigns across search, social, display, and other performance-driven channels
Translate national marketing priorities into channel-level execution plans
Ensure campaigns are aligned to brand standards, messaging frameworks, and growth objectives
Partner with external agencies or vendors as needed to extend execution capacity
Performance Optimization & ROI Management
Continuously monitor, analyze, and optimize campaign performance to improve efficiency and results
Own key performance indicators including cost per lead, cost per acquisition, conversion rates, and ROI
Conduct A/B testing and experimentation to improve creative, targeting, and channel mix
Recommend budget reallocations based on performance insights
Franchise-Level Demand Support
Support local franchise locations with scalable, revenue-producing demand programs
Ensure paid media strategies support both national campaigns and local market visibility
Collaborate with Field Marketing to align national performance programs with local execution
Reporting, Insights & Accountability
Maintain clear, accurate reporting on paid media performance
Deliver actionable insights and recommendations to the National Marketing Manager
Contribute to executive-level dashboards and performance reviews
Ensure performance measurement aligns with Fortidia US attribution and reporting standards
Partner & Platform Collaboration
Work closely with internal stakeholders, platform providers, and external partners
Ensure vendors and partners meet performance, cost, and quality expectations
Stay current on platform changes, best practices, and emerging performance marketing trends
Key Success Metrics
Paid media ROI and efficiency of spend
Lead volume, quality, and conversion rates
Contribution to franchise-level revenue performance
Timely, accurate reporting and performance insights
Continuous improvement through testing and optimization
Skills and experiences:
4–7 years of hands-on experience in performance marketing or paid media management
Proven experience managing paid search, paid social, and digital advertising platforms
Strong analytical skills with the ability to translate data into actionable insights
Experience optimizing campaigns against ROI and revenue-based metrics
Comfort operating in a fast-paced, performance-driven environment
Experience supporting multi-location or franchise businesses is a plus
What We Offer:
A vibrant international environment in a continuously growing company.
Extensive training and development opportunities within the group, including an E-learning platform
A multicultural organizational structure and team.
Hybrid working policy (60/40), along with flexible start times and ½ day Fridays during the Summer & Winter months!
Annual base salary in the $80k - $100k range based on experience
Team and individual performance-based bonus up to 20% of your annual salary.
Highly competitive compensation package including Medical, Dental, Vision, PTO, 401(K) Match, Life Insurance, Short-term and Long-term Disability, Pet Insurance, and a completely free Employee Assistance Program
Hard work, collaboration, humanity, fun, and laughter. We are a small, passionate, driven, and highly collaborative team that is fully invested in the success of our company, and value contributions from each member.
Flexible work from home options available.
*PostNet centers (locations) are independently owned and operated. The posted positions are offered by individual franchisees who interview, hire, manage and pay the employees hired for positions in a specific local location (center) through their specific business.
401(k)
401(k) matching
Bonus based on performance
Company parties
Competitive salary
Dental insurance
Flexible schedule
Free food & snacks
Health insurance
Opportunity for advancement
Paid time off
Parental leave
Training & development
Vision insurance
Company: Fortidia
Lakewood, CO Hybrid Schedule= WFH Monday & Friday, In-office Tuesday, Wednesday, Thursday
We are an equal opportunity employer. We believe that talent, expertise, empathy and ambition drive our success, and we base hiring decisions solely on candidate experience and skills.
We are committed to creating an inclusive hiring process. If you have specific needs or require adjustments during the recruitment process, please let us know.
For our Lakewood office we are searching for an Media Performance Specialist, mainly focused on results over activity—using data, testing, and continuous optimization to ensure marketing investments drive qualified demand, improve conversion, and support sustained systemwide growth operating within Fortidia US’s redesigned marketing organization.
The Media Performance Specialist is a hands-on, performance-driven role responsible for planning, executing, optimizing, and reporting on paid media and performance marketing initiatives across Fortidia US brands. This role sits at the core of Fortidia US’s demand generation engine and is directly accountable for delivering measurable, ROI-positive outcomes that support franchise-level revenue growth.
The Media Performance Specialist will report to the National Marketing Manager.
Main tasks and responsibilities:
Paid Media Strategy & Execution
Execute and optimize paid media campaigns across search, social, display, and other performance-driven channels
Translate national marketing priorities into channel-level execution plans
Ensure campaigns are aligned to brand standards, messaging frameworks, and growth objectives
Partner with external agencies or vendors as needed to extend execution capacity
Performance Optimization & ROI Management
Continuously monitor, analyze, and optimize campaign performance to improve efficiency and results
Own key performance indicators including cost per lead, cost per acquisition, conversion rates, and ROI
Conduct A/B testing and experimentation to improve creative, targeting, and channel mix
Recommend budget reallocations based on performance insights
Franchise-Level Demand Support
Support local franchise locations with scalable, revenue-producing demand programs
Ensure paid media strategies support both national campaigns and local market visibility
Collaborate with Field Marketing to align national performance programs with local execution
Reporting, Insights & Accountability
Maintain clear, accurate reporting on paid media performance
Deliver actionable insights and recommendations to the National Marketing Manager
Contribute to executive-level dashboards and performance reviews
Ensure performance measurement aligns with Fortidia US attribution and reporting standards
Partner & Platform Collaboration
Work closely with internal stakeholders, platform providers, and external partners
Ensure vendors and partners meet performance, cost, and quality expectations
Stay current on platform changes, best practices, and emerging performance marketing trends
Key Success Metrics
Paid media ROI and efficiency of spend
Lead volume, quality, and conversion rates
Contribution to franchise-level revenue performance
Timely, accurate reporting and performance insights
Continuous improvement through testing and optimization
Skills and experiences:
4–7 years of hands-on experience in performance marketing or paid media management
Proven experience managing paid search, paid social, and digital advertising platforms
Strong analytical skills with the ability to translate data into actionable insights
Experience optimizing campaigns against ROI and revenue-based metrics
Comfort operating in a fast-paced, performance-driven environment
Experience supporting multi-location or franchise businesses is a plus
What We Offer:
A vibrant international environment in a continuously growing company.
Extensive training and development opportunities within the group, including an E-learning platform
A multicultural organizational structure and team.
Hybrid working policy (60/40), along with flexible start times and ½ day Fridays during the Summer & Winter months!
Annual base salary in the $80k - $100k range based on experience
Team and individual performance-based bonus up to 20% of your annual salary.
Highly competitive compensation package including Medical, Dental, Vision, PTO, 401(K) Match, Life Insurance, Short-term and Long-term Disability, Pet Insurance, and a completely free Employee Assistance Program
Hard work, collaboration, humanity, fun, and laughter. We are a small, passionate, driven, and highly collaborative team that is fully invested in the success of our company, and value contributions from each member.
Flexible work from home options available.
*PostNet centers (locations) are independently owned and operated. The posted positions are offered by individual franchisees who interview, hire, manage and pay the employees hired for positions in a specific local location (center) through their specific business.