Benefits
401(k)
401(k) matching
Bonus based on performance
Company parties
Competitive salary
Dental insurance
Free food & snacks
Health insurance
Opportunity for advancement
Paid time off
Parental leave
Training & development
Vision insurance
Flexible schedule
Company: Fortidia
Lakewood, CO. Hybrid Schedule= WFH Monday & Friday, In-office Tuesday, Wednesday, Thursday
We are an equal opportunity employer. We believe that talent, expertise, empathy and ambition drive our success, and we base hiring decisions solely on candidate experience and skills.
We are committed to creating an inclusive hiring process. If you have specific needs or require adjustments during the recruitment process, please let us know.
For our Lakewood office we are searching for a National Marketing Manager, who will mainly be focused on driving scalable demand generation, brand consistency, and marketing performance across Fortidia US brands. This role serves as the central engine for national marketing execution—translating growth strategy into measurable results that directly support franchisee revenue, systemwide growth, and customer acquisition.
Operating within Fortidia US’s redesigned, growth-oriented marketing organization, the National Marketing Manager owns national demand programs, paid and owned channel performance, content strategy, and digital platform effectiveness. The role is accountable for performance outcomes, not activity, and plays a critical role in moving Marketing closer to the point of revenue.
The National Marketing Manager will report to the VP of Marketing.
Main tasks and responsibilities 1. National Demand Generation & Growth Execution
Lead the planning, execution, and optimization of national demand generation programs across all Fortidia US brands
Drive measurable pipeline, lead quality, and revenue contribution at both the system and franchise location level
Ensure marketing investments are tightly aligned to growth priorities, customer acquisition, and account expansion
Partner closely with Sales, Field Marketing, and Product leaders to align national programs with local execution
2. Media Performance & Paid Channel Oversight
Directly manage the Media Performance Specialist
Own national paid media strategy, budget allocation, and performance optimization
Establish clear ROI benchmarks, attribution standards, and reporting cadence
Continuously optimize channel mix, spend efficiency, and campaign effectiveness
3. Digital Platform, Website & SEO Leadership
Directly manage the Website / SEO Manager
Own website performance across Fortidia US brands, including traffic growth, conversion optimization, and platform health
Ensure SEO strategy supports both national demand and local franchise visibility
Partner with IT external vendors, and brand stakeholders to maintain scalable, high-performing digital platforms
4. Content Strategy & Brand Enablement
Directly manage the Content Creator
Own national content strategy, ensuring consistent brand voice, messaging, and positioning
Oversee creation of demand-driving content, franchise enablement assets, and campaign materials
Ensure content supports the full customer journey—from awareness through conversion and retention
5. Performance Management & Accountability
Establish clear performance metrics tied to growth, revenue impact, and franchise adoption
Own dashboards, reporting, and executive-level insights related to national marketing performance
Hold team members accountable for outcomes, timelines, and quality of execution
Use data to drive prioritization, resource allocation, and continuous improvement
6. Agency & Partner Management (Hybrid Model)
Leverage external agencies and partners to extend execution capacity as needed
Manage scope, performance expectations, and ROI of external resources
Ensure external partners operate within Fortidia US brand, standards, and measurement frameworks
Leadership Expectations
Act as a player-coach: capable of strategic leadership while remaining close to execution
Drive clarity, focus, and accountability within a lean team structure
Make disciplined decisions around priorities, trade-offs, and investment
Collaborate effectively across Marketing, Sales, Product, Operations, and Field teams
Model a results-oriented, franchise-first mindset
Key Success Metrics
Contribution to 10–20% annual systemwide revenue growth
Lead volume, quality, and conversion rates at the franchise level
Marketing ROI and efficiency of spend
Website traffic growth, conversion rates, and SEO performance
Franchise adoption and satisfaction with national marketing programs
Skills and experiences
8–12 years of progressive marketing experience, with strong emphasis on demand generation and digital performance
Proven experience leading paid media, website, SEO, and content functions
Demonstrated ability to link marketing activity to revenue outcomes
Experience managing and developing high-performing teams
Strong analytical mindset with experience using performance data to drive decisions
Experience working in multi-location, franchise, or distributed business models strongly preferred.
What We Offer
A vibrant international environment in a continuously growing company.
Extensive training and development opportunities within the group, including an E-learning platform
A multicultural organizational structure and team.
Hybrid working policy (60/40), along with flexible start times and ½ day Fridays during the Summer & Winter months!
Annual base salary in the $115k - $145k range based on experience
Team and individual performance-based bonus up to 20% of your annual salary.
Highly competitive compensation package including Medical, Dental, Vision, PTO, 401(K) Match, Life Insurance, Short-term and Long-term Disability, Pet Insurance, and a completely free Employee Assistance Program
Hard work, collaboration, humanity, fun, and laughter. We are a small, passionate, driven, and highly collaborative team that is fully invested in the success of our company, and value contributions from each member
Flexible work from home options available.
#J-18808-Ljbffr
401(k)
401(k) matching
Bonus based on performance
Company parties
Competitive salary
Dental insurance
Free food & snacks
Health insurance
Opportunity for advancement
Paid time off
Parental leave
Training & development
Vision insurance
Flexible schedule
Company: Fortidia
Lakewood, CO. Hybrid Schedule= WFH Monday & Friday, In-office Tuesday, Wednesday, Thursday
We are an equal opportunity employer. We believe that talent, expertise, empathy and ambition drive our success, and we base hiring decisions solely on candidate experience and skills.
We are committed to creating an inclusive hiring process. If you have specific needs or require adjustments during the recruitment process, please let us know.
For our Lakewood office we are searching for a National Marketing Manager, who will mainly be focused on driving scalable demand generation, brand consistency, and marketing performance across Fortidia US brands. This role serves as the central engine for national marketing execution—translating growth strategy into measurable results that directly support franchisee revenue, systemwide growth, and customer acquisition.
Operating within Fortidia US’s redesigned, growth-oriented marketing organization, the National Marketing Manager owns national demand programs, paid and owned channel performance, content strategy, and digital platform effectiveness. The role is accountable for performance outcomes, not activity, and plays a critical role in moving Marketing closer to the point of revenue.
The National Marketing Manager will report to the VP of Marketing.
Main tasks and responsibilities 1. National Demand Generation & Growth Execution
Lead the planning, execution, and optimization of national demand generation programs across all Fortidia US brands
Drive measurable pipeline, lead quality, and revenue contribution at both the system and franchise location level
Ensure marketing investments are tightly aligned to growth priorities, customer acquisition, and account expansion
Partner closely with Sales, Field Marketing, and Product leaders to align national programs with local execution
2. Media Performance & Paid Channel Oversight
Directly manage the Media Performance Specialist
Own national paid media strategy, budget allocation, and performance optimization
Establish clear ROI benchmarks, attribution standards, and reporting cadence
Continuously optimize channel mix, spend efficiency, and campaign effectiveness
3. Digital Platform, Website & SEO Leadership
Directly manage the Website / SEO Manager
Own website performance across Fortidia US brands, including traffic growth, conversion optimization, and platform health
Ensure SEO strategy supports both national demand and local franchise visibility
Partner with IT external vendors, and brand stakeholders to maintain scalable, high-performing digital platforms
4. Content Strategy & Brand Enablement
Directly manage the Content Creator
Own national content strategy, ensuring consistent brand voice, messaging, and positioning
Oversee creation of demand-driving content, franchise enablement assets, and campaign materials
Ensure content supports the full customer journey—from awareness through conversion and retention
5. Performance Management & Accountability
Establish clear performance metrics tied to growth, revenue impact, and franchise adoption
Own dashboards, reporting, and executive-level insights related to national marketing performance
Hold team members accountable for outcomes, timelines, and quality of execution
Use data to drive prioritization, resource allocation, and continuous improvement
6. Agency & Partner Management (Hybrid Model)
Leverage external agencies and partners to extend execution capacity as needed
Manage scope, performance expectations, and ROI of external resources
Ensure external partners operate within Fortidia US brand, standards, and measurement frameworks
Leadership Expectations
Act as a player-coach: capable of strategic leadership while remaining close to execution
Drive clarity, focus, and accountability within a lean team structure
Make disciplined decisions around priorities, trade-offs, and investment
Collaborate effectively across Marketing, Sales, Product, Operations, and Field teams
Model a results-oriented, franchise-first mindset
Key Success Metrics
Contribution to 10–20% annual systemwide revenue growth
Lead volume, quality, and conversion rates at the franchise level
Marketing ROI and efficiency of spend
Website traffic growth, conversion rates, and SEO performance
Franchise adoption and satisfaction with national marketing programs
Skills and experiences
8–12 years of progressive marketing experience, with strong emphasis on demand generation and digital performance
Proven experience leading paid media, website, SEO, and content functions
Demonstrated ability to link marketing activity to revenue outcomes
Experience managing and developing high-performing teams
Strong analytical mindset with experience using performance data to drive decisions
Experience working in multi-location, franchise, or distributed business models strongly preferred.
What We Offer
A vibrant international environment in a continuously growing company.
Extensive training and development opportunities within the group, including an E-learning platform
A multicultural organizational structure and team.
Hybrid working policy (60/40), along with flexible start times and ½ day Fridays during the Summer & Winter months!
Annual base salary in the $115k - $145k range based on experience
Team and individual performance-based bonus up to 20% of your annual salary.
Highly competitive compensation package including Medical, Dental, Vision, PTO, 401(K) Match, Life Insurance, Short-term and Long-term Disability, Pet Insurance, and a completely free Employee Assistance Program
Hard work, collaboration, humanity, fun, and laughter. We are a small, passionate, driven, and highly collaborative team that is fully invested in the success of our company, and value contributions from each member
Flexible work from home options available.
#J-18808-Ljbffr