Senior Manager, Marketing Communications, Product
Spectrum, Stamford, Connecticut, United States, 06925
Senior Manager of Marketing Communications, Product
Imagine shaping how millions of customers experience communications at every touchpoint. As the Senior Manager of Marketing Communications, Product at Spectrum, you will transform complex product updates into clear, engaging journeys that foster customer understanding and drive adoption. Your expertise will empower teams to deliver impactful messaging, automate workflows, and elevate digital self-service, ultimately reinforcing Spectrum's value throughout the customer lifecycle. How You'll Make an Impact Own programming change management server tool, including the development roadmap to fully automate and personalize notifications Partner with product teams to understand service changes and translate technical details into simple, transparent customer journeys Lead the development of communication strategies for customer changes, aligning owned media and direct outreach to deliver targeted, effective messaging Evaluate end-to-end customer journeys and deliver recommendations that improve message clarity and maintain consistency across all channels Manage installation video content with partners to enable best-in-class self-service experiences Lead communications strategy for expansion areas, including service awareness Serve as a key point of contact for customer-facing communications, ensuring messaging drives clarity, engagement, and awareness Define and track key performance metricsincluding retention, adoption, upsell, and engagementand lead ongoing reporting to inform strategy and performance Strengthen cross-functional collaboration by improving workflows and alignment across partner teams to enhance effectiveness and speed to market Continuously test and optimize customer journeys, message sequencing, and channel mix to improve overall communication performance Working Conditions Office environment Travel as required What You'll Bring to Spectrum Required Qualifications Education Bachelor's degree in Marketing, Communications, Business, Information Systems, or related field; or equivalent experience Experience 7+ years of marketing / product communications experience 5+ years of management / people leadership experience 3+ years of customer journey mapping & martech (automation/personalization) experience Skills Product marketing and programming expertise; ability to translate technical information into customer-facing language Customer journey mapping and orchestration across channels; online CX best practices Proven change leadership within a matrixed organization; stakeholder management and influence Experience leveraging AI and mar tech to drive automation and personalization Understanding of database structures, data cleansing, segmentation, and audience management Strong communication and editorial skills; clear, concise, customer-centric messaging Project/program management (Agile/iterative), prioritization, and resource planning Proficiency with Microsoft 365 and collaboration platforms; familiarity with marketing automation tools Preferred Qualifications Education Master's Degree Experience 2+ years of management or leadership experience 2+ years of automation/workflow tools Skills Experience in telecommunications, media, or subscription services Familiarity with government-supported programs and compliance requirements
Imagine shaping how millions of customers experience communications at every touchpoint. As the Senior Manager of Marketing Communications, Product at Spectrum, you will transform complex product updates into clear, engaging journeys that foster customer understanding and drive adoption. Your expertise will empower teams to deliver impactful messaging, automate workflows, and elevate digital self-service, ultimately reinforcing Spectrum's value throughout the customer lifecycle. How You'll Make an Impact Own programming change management server tool, including the development roadmap to fully automate and personalize notifications Partner with product teams to understand service changes and translate technical details into simple, transparent customer journeys Lead the development of communication strategies for customer changes, aligning owned media and direct outreach to deliver targeted, effective messaging Evaluate end-to-end customer journeys and deliver recommendations that improve message clarity and maintain consistency across all channels Manage installation video content with partners to enable best-in-class self-service experiences Lead communications strategy for expansion areas, including service awareness Serve as a key point of contact for customer-facing communications, ensuring messaging drives clarity, engagement, and awareness Define and track key performance metricsincluding retention, adoption, upsell, and engagementand lead ongoing reporting to inform strategy and performance Strengthen cross-functional collaboration by improving workflows and alignment across partner teams to enhance effectiveness and speed to market Continuously test and optimize customer journeys, message sequencing, and channel mix to improve overall communication performance Working Conditions Office environment Travel as required What You'll Bring to Spectrum Required Qualifications Education Bachelor's degree in Marketing, Communications, Business, Information Systems, or related field; or equivalent experience Experience 7+ years of marketing / product communications experience 5+ years of management / people leadership experience 3+ years of customer journey mapping & martech (automation/personalization) experience Skills Product marketing and programming expertise; ability to translate technical information into customer-facing language Customer journey mapping and orchestration across channels; online CX best practices Proven change leadership within a matrixed organization; stakeholder management and influence Experience leveraging AI and mar tech to drive automation and personalization Understanding of database structures, data cleansing, segmentation, and audience management Strong communication and editorial skills; clear, concise, customer-centric messaging Project/program management (Agile/iterative), prioritization, and resource planning Proficiency with Microsoft 365 and collaboration platforms; familiarity with marketing automation tools Preferred Qualifications Education Master's Degree Experience 2+ years of management or leadership experience 2+ years of automation/workflow tools Skills Experience in telecommunications, media, or subscription services Familiarity with government-supported programs and compliance requirements