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VP, Data Strategy amp; Analytics

Wpromote, Chicago, Illinois, United States, 60290

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divh2VP Of Data Strategy Analytics/h2pWpromote is seeking a VP of Data Strategy Analytics to rapidly scale our industry-leading Data Strategy Analytics (DSA) operation. This executive will bring the best of Wpromotes data, analytics, and measurement capabilities from enterprise clients to our entire portfolio and ensure we can scale delivery excellence through improved processes, team structure, and systems./ppThis leader will combine technical depth, operational rigor, and strong people leadership to evolve Wpromotes data ecosystem, elevate cross-functional collaboration, and shape the next phase of our measurement and analytics capabilities. They will bring a generalist yet deeply knowledgeable point of view across tagging, CDP, data engineering, BI, MMM, incrementality, and custom analytics workwhile acting as a product owner for our DSA solutions and market-facing positioning./ppA key focus of this role is operationalizing the DSA teambuilding scalable processes, driving accountability, streamlining delivery, and ensuring the team delivers consistent, high-quality work across all clients. This executive will be responsible for resource planning, forecasting, time tracking/allocations oversight, and ensuring repeatable, predictable excellence across retainer clients, project work, new business, and all in-queue engagements./ppThis is a role for proven leadershipsomeone who has already scaled a robust data and analytics function and is ready to take Wpromotes practice to the next stage./ppAt Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweeks Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of whats possible in marketing./ppWe offer:/pulliRemote-first culture/liliUnlimited PTO/liliExtended Holiday break (Winter)/liliFlexible schedules/liliWork from anywhere options*/lili100% paid parental leave/lili401(k) matching/liliMedical, Dental, Vision, Life, Pet Insurance/liliSponsored life insurance/liliShort Term Disability insurance and additional voluntary insurance/liliAnnual Class Pass credits and more!/li/ulpThe anticipated annual salary for this role will range from $220,000 - $250,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective states salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus./ppThis role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus./pp*This position may be performed remotely in most states within the US, with some exclusions/pp**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!/pp***This position is not eligible for immigration sponsorship/ppImportant Notice: Beware of Job Scams/ppWpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity./ph3You Will Be/h3ulliOperationalizing Scaling the Data Strategy Analytics Function:/liliBuilding and optimizing the operational backbone of the DSA teamprocesses, workflows, time tracking, deliverable standards, staffing models, and accountability frameworks./liliEnsuring the team consistently delivers on deadlines, scopes, resourcing allocations, and performance expectations across all clients./liliStructuring the team for scalable growth, with clear career paths, mentorship, coaching, and development plans for Associate Directors, Directors, and future leaders./liliHolding leaders accountable for team performance, client health, utilization efficiencies, and revenue goals across the DSA business line./liliLeading Visionary, Enterprise-Level Data Strategy:/liliActing as the executive strategic lead for enterprise client engagements, defining complex measurement challenges, architecting solutions, and guiding clients toward greater maturity./liliOverseeing solutions spanning tagging architecture, CDPs, identity strategy, data engineering pipelines, BI reporting, MMM, MTA, incrementality testing, and custom analytics solutions./liliSetting the long-term vision for how Wpromotes data strategy, analytics, and measurement capabilities evolve in an AI-powered future./liliDelivering Scalable, Repeatable Measurement Solutions:/liliDesigning and operationalizing measurement frameworks, playbooks, forecasting models, and reporting automation that scale across Wpromotes client base./liliTranslating new deliverables into timelines, resource plans, and repeatable processes that ensure operational efficiency and clarity across teams./liliPartnering with Product leadership to package DSA offerings into scalable products powered by Polaris, internal data models, and AI-driven insights./liliCross-Functional Leadership Stakeholder Partnership:/liliCollaborating with Sales, Client Services, Marketing Science, Paid Media, Transformation, Engineering, and Finance to align on forecasting, modeling, analytics roadmap, and revenue impact./liliActing as the central DSA voice in new businessdeveloping case studies, value props, POVs, and executive presentations that differentiate Wpromote in the market./liliDriving adoption and alignment of novel measurement solutions across internal teams and client partners./liliThought Leadership Market Differentiation:/liliServing as a subject matter expert and industry-facing authority on digital measurement, privacy strategy, AI in analytics, and advanced modeling methodologies./liliRepresenting Wpromote in webinars, conferences, and thought leadership initiatives to elevate our brand in the measurement and analytics ecosystem./liliLeadership and Scale:/liliLeading a team of division leaders across Data Strategy, Data Analysis, Data Engineering, BI, Solutions Engineering, Data Science, while partnering closely with Product, Client Services, and Service teams./liliBuilding a growing and evolving organization that must be designed for scale, repeatability, and margin-conscious delivery./li/ulh3You Must Have/h3ulli15+ years leading data strategy, analytics, or measurement teams within a tech-enabled services, consulting, or agency environment./liliProven experience operationalizing a data and analytics functionbuilding processes, frameworks, governance models, and scalable delivery systems./liliExpertise overseeing data teams across: tagging, CDP/identity, data engineering, BI dashboards, MMM/MTA, incrementality, and custom analytics projects./liliA strong generalist skill set that brings systems thinking, strategic rigor, and product-oriented solutioning./liliDeep knowledge of digital measurement: privacy implications, evolving AI search behavior, cross-channel attribution, and modern marketing analytics./liliA track record of mentoring, developing, and holding leaders accountablewith demonstrated success building and scaling high-performing teams./liliExtensive experience with Salesforce, analytics tools, GTM systems, and the broader martech ecosystem./liliExceptional client communication and executive stakeholder management skills./liliA builder mindset with the ability to move from high-level strategy into hands-on problem-solving and process optimization./li/ulpWpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability/p/div