divh2Associate Director, Data Strategy/h2pThe Role/ppWere looking for an Associate Director of Data Strategy to join our fast-growing Technology team here at Wpromote. In the role, youll help Wpromote performance marketers and their clients extract more insight and performance from their data by planning, prioritizing, and orchestrating multi-channel data and predictive analytics projects end-to-end. Youll support a diverse portfolio of enterprise clients, and consult on a variety of data solutions unique to our clients Martech stack and business objectives, advancing their measurement maturity with Media Mix Modeling, incrementality testing, and predictive analytics. Youll guide clients and client teams in building a comprehensive data model and taxonomy that can serve as an omnichannel single source of truth for marketing performance and analysis. Youll craft data solutions in partnership with technical experts in analytics tagging and configuration, data engineering, and reporting, and data analysis to maximize data utility through our services and apps in Polaris, Wpromotes marketing intelligence platform. Youll manage a team of Data Strategy Managers each with their own books of business to maximize the value of Wpromotes data services./ppAt Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweeks Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of whats possible in marketing./ppWe offer:/pulliRemote-first culture/liliUnlimited PTO/liliExtended Holiday break (Winter)/liliFlexible schedules/liliWork from anywhere options*/lili100% paid parental leave/lili401(k) matching/liliMedical, Dental, Vision, Life, Pet Insurance/liliSponsored life insurance/liliShort Term Disability insurance and additional voluntary insurance/liliAnnual Class Pass credits and more!/li/ulpThe anticipated annual salary for this role will range from $120,000 - $135,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective states salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus./ppThis role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus./pp*This position may be performed remotely in most states within the US, with some exclusions/pp**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!/pp***This position is not eligible for immigration sponsorship/ppImportant Notice: Beware of Job Scams/ppWpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity./ppYou Will Be/pulliServe as a thought leader on marketing measurement strategy, helping clients understand and operationalize advanced analytics solutions./liliLead cross-functional strategic engagements across MMM, incrementality testing, causal impact analysis, and holistic measurement frameworks./liliTranslate complex statistical concepts into actionable insights, recommendations, and value add for non-technical stakeholders./liliDesign and oversee robust measurement frameworks that span multiple solutions (MMM, MTA, lift tests, attribution, etc.)/liliPartner with internal teams (data science, media, strategy, client success, Analytics Engineering, etc.) to ensure alignment between analytical rigor and marketing objectives./liliWork closely with paid media buyers to support analysis of performance measurement and utilize measurement solutions to define methods for optimizing campaign outcomes./liliRun weekly project management sprint sessions with cross-functional technical teams on dedicated clients as needs emerge or evolve, seeing tasks through to completion efficiently to improve the overall cycle time on task completion./liliDirectly communicate with clients and internal stakeholders on data needs within your portfolio or tasks coming from the support queue./liliPartner with Data Strategy Analytics leadership to design processes to efficiently deliver cohesive Data Strategy Analytics services across technical teams to clients and internal stakeholders./liliIdentify new measurement needs for our clients and work with cross-departmental teams to develop new solutions that can be delivered to clients at scale./liliCoach mid-level Data Strategists by reviewing deliverables to ensure quality assurance checks and best practices are in place./li/ulpYou Must Have/pulli6+ years experience working in digital media and marketing environment/lili6+ years experience working with media data/liliStrong client-facing experience at a digital media or performance marketing agency or similar environment/liliExperience or familiarity with statistical concepts/liliExperience or familiarity with marketing analytics including Media Mix Modeling, Multi-Touch Attribution, and Incrementality Testing/liliAbility to collaborate with technical teams to define requirements for building data models and analytics for digital marketing by defining all the relevant KPIs and data sources, finding the best path for piping all relevant data into a database, and defining business rules for output in visualizations and advanced analysis/liliStrong proficiency in Excel, Google Sheets, and Google Slides/liliExcellent verbal communication skills, with the ability to understand the technical detail behind data utilization for digital marketing and the ability to explain it simply to non-technical audiences/liliExcellent project management skills, with the ability to work efficiently across multiple teams, clients, and timelines simultaneously/liliExperience with Customer Data Platforms such as Tealium or Segment/liliExperience with Media Strategy Optimization Methods/liliFamiliarity with Data Privacy Regulations Data Usage Guidelines/liliExperience with MarTech Architecture/li/ulpNice To Have/pulli1+ years of people management experience, including guiding and mentoring managers to enable a high-performing team and culture/liliA functional understanding of marketing and advertising technology platforms including advertising (Google Ads, Meta Ads, etc.), analytics (Google Analytics, Adobe Analytics, etc.), tag management systems (Google Tag Manager, Tealium, Segment, etc.) and data aggregation, manipulation, and visualization (BigQuery, Funnel, Google Data Studio, Tableau, Looker, etc.)/liliExpertise in creating and implementing data taxonomy governance best practices across multiple ad platforms/liliExperience or familiarity with Mobile Measurement Partners such as AppsFlyer or Kochava, or deploying tracking solutions within an app environment/liliExperience visualizing data to communicate analysis with stakeholders in Google Analytics, Google Data Studio, or other visualization platforms (Looker)/liliUnderstanding of Customer Relationship Management (CRM) systems such as Salesforce or Hubspot and their use in end-to-end measurement/liliUnderstanding of Identity Resolution platforms such as Liveramp or Experian/li/ulpWpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace./ppApplicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation/p/div