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Marketing Lead (SaaS)

CrewBloom, Milwaukee, Wisconsin, United States, 53244

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divh2Marketing Lead/h2pWe are seeking a highly motivated and experienced Marketing Lead to spearhead end-to-end marketing efforts for our AI customer service tool tailored for Shopify. As the Marketing Lead, you will play a pivotal role in driving brand awareness, customer acquisition, and revenue growth through strategic marketing initiatives./ppstrongJob Responsibilities/strong/pulliDevelop and execute comprehensive marketing strategies to promote our AI customer service tool to Shopify store owners./liliConduct market research to identify key trends, competitor analysis, and customer insights to inform marketing strategies./liliCollaborate with stakeholders to align marketing initiatives with business objectives./liliManage the entire marketing funnel from lead generation to conversion, leveraging various channels including digital marketing, content marketing, email campaigns, social media, and events./liliCreate compelling and innovative marketing collateral, including website content, landing pages, blog posts, case studies, whitepapers, and presentations./liliAnalyze marketing performance metrics and KPIs, and use data-driven insights to optimize marketing campaigns for maximum ROI./liliStay up-to-date with industry trends, best practices, and emerging technologies to continuously innovate and improve marketing strategies./li/ul/div