Program Manager - Marketing Technology and Operations
Atlanta Staffing, Atlanta, Georgia, United States, 30383
Marketing Program Manager
Company: Highmark Health General Overview: This role defines, delivers, and manages complex marketing programs and initiatives that support the Marketing Technology and Operations Team. Ensure alignment between marketing strategy, operational execution, and organizational goals. The position establishes governance structures, reporting processes, and operational rhythms for marketing programs, enabling visibility, accountability, and strategic impact across the enterprise. Essential Responsibilities: Program & Initiative Management Direct, coordinate, and manage multiple marketing programs and initiatives within the marketing strategy portfolio Establish governance frameworks for campaign intake, prioritization, and resource allocation Monitor program health (budget, timeline, KPIs) and implement corrective actions as needed Strategic Alignment & Governance Define and maintain governance structures for marketing program management, including decision-making protocols, reporting cadence, and risk escalation processes Ensure all marketing initiatives align with corporate strategy and CMO priorities Executive Support & Communication Develop standardized marketing strategy templates and dashboards for KPI reporting Change Management & Adoption Proactively identify and address potential barriers to change adoption within marketing initiatives Develop and execute change management plans to ensure smooth transitions for new processes, technologies, and strategic directions Marketing Technology & Data Integration Collaborate with Martech and Analytics teams to ensure marketing programs leverage platforms like Adobe Workfront, AEP, and CJA for workflow, segmentation, and performance reporting Drive adoption of marketing dashboards and attribution models to measure program impact Continuous Improvement & Enhancements Identify or track opportunities for program enhancements to improve efficiency, effectiveness, and strategic impact Implement, monitor, and track the impact of program enhancements, ensuring lessons learned are integrated into future program development Operational Adherence & Compliance Ensure all marketing programs and initiatives adhere to established governance models, operational frameworks, and new ways of working, driving consistency and best practices across the marketing organization Stakeholder Engagement Partner with internal stakeholders to develop messaging for marketing initiatives Customer-Centric Metrics Develop and deploy customer engagement and satisfaction metrics tied to marketing programs Education: Minimum: High School Diploma / GED Substitutions: None Preferred: Bachelor's degree in Business Administration or Technology Management-related area of study, MBA or Master's Degree in Technology Management-related area of study Experience: Minimum: 7-10 years of work experience in project management or 7-10 years of work experience delivering business solutions using information technology Preferred: Experience in healthcare marketing, marketing technology platforms, and strategy development Licenses/Certifications: Required: None Preferred: PMP or Certification in Project Management Scope of Responsibility: Does this role supervise/manage other employees? No Work Environment: Is Travel Required? Yes Pay Range Minimum: $78,900.00 Pay Range Maximum: $147,500.00 Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law. We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the email below. For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.org
Company: Highmark Health General Overview: This role defines, delivers, and manages complex marketing programs and initiatives that support the Marketing Technology and Operations Team. Ensure alignment between marketing strategy, operational execution, and organizational goals. The position establishes governance structures, reporting processes, and operational rhythms for marketing programs, enabling visibility, accountability, and strategic impact across the enterprise. Essential Responsibilities: Program & Initiative Management Direct, coordinate, and manage multiple marketing programs and initiatives within the marketing strategy portfolio Establish governance frameworks for campaign intake, prioritization, and resource allocation Monitor program health (budget, timeline, KPIs) and implement corrective actions as needed Strategic Alignment & Governance Define and maintain governance structures for marketing program management, including decision-making protocols, reporting cadence, and risk escalation processes Ensure all marketing initiatives align with corporate strategy and CMO priorities Executive Support & Communication Develop standardized marketing strategy templates and dashboards for KPI reporting Change Management & Adoption Proactively identify and address potential barriers to change adoption within marketing initiatives Develop and execute change management plans to ensure smooth transitions for new processes, technologies, and strategic directions Marketing Technology & Data Integration Collaborate with Martech and Analytics teams to ensure marketing programs leverage platforms like Adobe Workfront, AEP, and CJA for workflow, segmentation, and performance reporting Drive adoption of marketing dashboards and attribution models to measure program impact Continuous Improvement & Enhancements Identify or track opportunities for program enhancements to improve efficiency, effectiveness, and strategic impact Implement, monitor, and track the impact of program enhancements, ensuring lessons learned are integrated into future program development Operational Adherence & Compliance Ensure all marketing programs and initiatives adhere to established governance models, operational frameworks, and new ways of working, driving consistency and best practices across the marketing organization Stakeholder Engagement Partner with internal stakeholders to develop messaging for marketing initiatives Customer-Centric Metrics Develop and deploy customer engagement and satisfaction metrics tied to marketing programs Education: Minimum: High School Diploma / GED Substitutions: None Preferred: Bachelor's degree in Business Administration or Technology Management-related area of study, MBA or Master's Degree in Technology Management-related area of study Experience: Minimum: 7-10 years of work experience in project management or 7-10 years of work experience delivering business solutions using information technology Preferred: Experience in healthcare marketing, marketing technology platforms, and strategy development Licenses/Certifications: Required: None Preferred: PMP or Certification in Project Management Scope of Responsibility: Does this role supervise/manage other employees? No Work Environment: Is Travel Required? Yes Pay Range Minimum: $78,900.00 Pay Range Maximum: $147,500.00 Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law. We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the email below. For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.org