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Technical Sales Representative

Sales Xceleration Recruiting, Chicago, Illinois, United States

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A leading manufacturer of high‑performance industrial coatings is seeking a

Technical Sales & Service Representative

to drive sales growth and expand market share within an assigned territory (Illinois, Indiana, Michigan, and Ohio.) This role blends technical expertise with relationship management, solution selling, and hands‑on product support. You will grow revenue by managing existing accounts, developing new prospects, delivering technical service, running product demonstrations, and positioning the company’s coating solutions as the preferred choice for customers. This is a field‑based role requiring strong problem-solving skills, technical aptitude, and the ability to educate customers on coating performance, application methods, and product benefits. Responsibilities Research industry trends, competitor activity, and market opportunities to align new business targets with the company’s product strengths. Plan and execute qualified sales appointments and quoting activities to increase customers and achieve revenue goals. Build and maintain strong relationships with existing accounts, delivering exceptional service and support to drive loyalty and repeat business. Diagnose and resolve paint, coating, and application issues to improve customer satisfaction and retention. Partner with technical and service teams to deliver product demonstrations, discuss new formulations, and present technical advantages to meet client needs. Organize and execute product launches, product enhancements, equipment training, and application support for successful customer rollouts. Represent the brand at meetings, educational events, and trade shows to increase market awareness. Maintain accurate CRM records documenting all sales activities, service interactions, opportunities, and follow-up actions. Gather customer feedback on product performance and communicate insights to the R&D team for improvements. Identify competitive threats and promptly notify leadership to support strategic countermeasures. Respond quickly to customer issues, demonstrating excellent customer experience standards. Support cross-functional teams (R&D, Customer Service, Sales, Technical) on special projects, product requests, or information needed to move opportunities forward. Qualifications / Experience Education Bachelor’s degree in Sales, Business, Biology, Engineering, or related field preferred; equivalent experience acceptable. Experience 7+ years of technical sales or customer-facing experience Paint, coatings, or liquid chemistry industry Strongley Preferred . Hands-on experience solving application issues, understanding coating chemistry, and providing technical product support. Strong organizational, planning, and execution skills with excellent attention to detail and follow‑through. Technical aptitude to understand coating products, application techniques, chemistry additives, and troubleshooting. Customer-centric mindset with effective negotiation, influencing, and relationship-building abilities. Proficient with Microsoft Office; CRM familiarity preferred. Excellent verbal and written communication skills; able to train, present, and educate various audiences. Self-motivated, ethical, energetic, and goal-oriented with strong collaboration skills. Ability to conceptualize and share new product ideas or enhancements. Professional, respectful, and team-oriented work style. Travel Requirements Regular travel to customer sites, manufacturing facilities, and events within the assigned territory. Exposure to both office and production environments; PPE required when appropriate. Occasional exposure to chemicals, manufacturing noise, and varying weather conditions. Overnight travel ranging from 30% to 75% , depending on business needs. Must be able to safely operate a vehicle frequently and lift up to 40 lbs as needed. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, or veteran's status. Applicants with a disability or a disabled veteran may request a reasonable accommodation if he/she is unable or limited in his/her ability to access job openings or apply for a job on our website as a result of his/her disability. The applicant may request reasonable accommodations by contacting us at 317-661-1740.

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